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Webcraft for Beginners - An Alternative Perspective on Digital Skills

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Webcraft for Beginners is part of the Webcraft Worldwide Initiative.

Webcraft Worldwide Initiative’s mission is to significantly transform income & employment opportunities globally through a ‘digital skills’ enlightenment program entitled ‘Webcraft for Beginners’.

Webcraft Worldwide Hub is the online community and resource portal website from where ‘Webcraft for Beginners’ will be delivered and where other supportive content, resources, community, etc, will be found.

I wish to have discussions on this topic with educators, digital skills advocates, youth empowerment program designers, directors of career pathways and education ministers. If you're one of these, please get in touch. We can help so many if we act fast.

See last slide for contact details.

Published in: Education
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Webcraft for Beginners - An Alternative Perspective on Digital Skills

  1. 1. Copyright 2019-2020. All Rights Reserved. Dorian Tallbody. PARTNERSHIP & COLLABORATION ENQUIRIES WELCOMED. See last slide for details. Original Webcraft concept by Dorian Tallbody FRSA
  2. 2. Webcraft for Beginners is part of the Webcraft Worldwide Initiative. Webcraft Worldwide Initiative’s mission is to significantly transform income & employment opportunities globally through programs such as Webcraft for Beginners, a digital skills enlightenment program for young minds. Webcraft Worldwide Hub is the online community and resources portal website from where ‘Webcraft for Beginners’ and other socially responsible projects will be delivered, and where supportive content i.e. reports, resources, community, etc, will also be found. Potential collaborators, joint venture partners and investors are welcome to enquire further. See last slide for details. Collaborators Wanted for Original Web Project
  3. 3. Copyright 2019-2020. All Rights Reserved. Dorian Tallbody Webcraft for Beginners is a ‘digital skills’ initiative created to complement current youth development and youth empowerment initiatives particularly NEET youth engagement projects. My Mission… “…is to significantly improve the income and employment opportunities of disadvantaged youth by providing all the essential information and tools they need to learn about and master elements of ‘webcraft’, a valuable skill to possess in today’s digital workspace.”
  4. 4. Webcraft for Beginners is the only 'digital skills for young minds' program of its kind. Webcraft for Beginners not only reveals numerous overlooked career pathways in one of the world’s biggest industries... …but also introduces the learner to life management skills, entrepreneurship and a deep understanding of today’s online ‘digital’ economy.
  5. 5. 01. What are Digital Skills? 02. Web Presence Development 03. Online Service Platforms 04. Information Overload 05. The Knowledge & Skills Gap 06. During a Gold Rush, Sell Shovels 07. Worldwide Web – 21st Century Gold Rush 08. A Business Owner’s Online Objectives 09. What is Webcraft? 10. Ten Irrefutable Disciplines of Webcraft Contents
  6. 6. 1. What are Digital Skills? When the term ‘digital skills’ comes up in conversation among educators, youth empowerment advocates and government youth training initiatives, as well as basic competencies, it’s usually associated with the following… Coding Artificial Intelligence Robotics
  7. 7. What are Digital Skills? There is, however, an industry where digitally-skilled individuals are urgently sought. Remarkably, this industry is somehow overlooked by all ‘digital skills’ initiatives. This industry has been driving and supporting businesses since the advent of the Worldwide Web. This industry is the ‘Web Presence Development’ industry.
  8. 8. 2. Web Presence Development Business owners understand the importance of getting in front of their target audience. In today’s global ‘digital’ marketplace, their target audience (and competitors) are found mostly online. Business owners have no choice but to develop a strong web presence to get their message heard.
  9. 9. How Did Business Owners Communicate Their Presence To Potential Customers Before The Worldwide Web?
  10. 10. THE GREATER THE REACH THE GREATER THE COST These pre-web communications methods were pretty straightforward to use and required no specialist skills. The main thing to know about these methods is…
  11. 11. Then along came the Worldwide Web and EVERYTHING changed.
  12. 12. The Web has transformed the business owner’s ability to reach much larger audiences at little or zero cost. Numerous online service platforms are now available to help businesses get in front of their target audience more effectively and on a global scale. 3. Online Service Platforms
  13. 13. Let's take a look at a number of these online service platforms and what they're used for. Online Service Platforms
  14. 14. BROWSERS. Online Service Platforms And let’s not forget the most important online service platform of them all… browsers. Browsers are the ‘gateways’ to every other online platform.
  15. 15. 4. Information Overload When seeking the most relevant web development information, non-web-savvy business owners must scour numerous web sites. With access to so much data and, without context, they invariably suffer from what is known as ‘information overload’.
  16. 16. However, business owners have enough on their plate running their own enterprise. They have little or no time to learn all this new web presence development stuff. So, they invariably ‘buy in’ the ‘digital’ expertise they need to use these and other online service platforms effectively to develop their web presence. Information Overload
  17. 17. 5. Knowledge & Digital Skills Gap Unfortunately, a vast knowledge gap exists between what’s currently taught as ‘digital skills’ and what businesses in today’s mostly mobile digital marketplace/job space actually need. This knowledge/skills gap continues to widen as more and more businesses ‘get online’ and while schools continually overlook the importance of these essential digital skills.
  18. 18. Webcraft for Beginners alleviates the ‘information overload’ suffered by all ‘web-newbie’ business owners. Webcraft for Beginners closes the ‘knowledge & digital skills’ gap. Webcraft for Beginners students become experts in one or more of the many valuable ‘digital skillsets’ urgently sought by business owners across the web. Knowledge & Digital Skills Gap
  19. 19. During the Californian Gold Rush of 1849, the men and women who prospered the most were actually merchants. They ignored gold in favour of providing tools, provisions and accommodation to thousands of prospectors needing to continue their search for gold. 6. During a Gold Rush, Sell Shovels
  20. 20. Students of Webcraft for Beginners quickly learn to ‘see’ the Worldwide Web from an entirely different perspective. During a Gold Rush, Sell Shovels
  21. 21. Students of Webcraft for Beginners ‘see’ the Worldwide Web as ‘gold rush territory’, similar to the territory of California during the 1849 Gold Rush. Students of Webcraft for Beginners ‘see’ business owners as prospectors seeking their ‘fortune’ in ‘WWW Territory’. Students of Webcraft for Beginners ‘see’ themselves as merchants providing much-needed supplies to prospectors. So, how big is WWW Territory? How many prospectors? During a Gold Rush, Sell Shovels
  22. 22. 7. Worldwide Web - 21st Century Gold Rush New .com and .net domain name registrations alone totalled approximately 9.6 million at the end of the second quarter of 2018. That’s Over 106,000 new businesses coming online every day, in urgent need of appropriate digital skills to help research, design, build, launch and maintain a robust, profitable web presence – indefinitely.
  23. 23. Worldwide Web - 21st Century Gold Rush Unfortunately, schools overlook this ‘gold rush’. Universities overlook this ‘gold rush’. Digital Skills Initiatives overlook this ‘gold rush’. Webcraft for Beginners alone makes students aware of this ‘gold rush’ while providing them with valuable insights into the necessary online objectives of a web-newbie business owner.
  24. 24. 8. A Business Owner’s Online Objectives A business owner must achieve a number of necessary web-driven objectives in order to successfully promote a brand, a product or a service, online. Let’s take a look at these objectives…
  25. 25. A Business Owner’s Online Objectives Locate a problem Find groups of people seeking a solution to a specific problem. Provide a solution Source or create a product that solves that specific problem. Create an offer Set up an information web page describing the solution. Inform the market Tell these groups where to visit the information web page. Generate a steady flow of visitors Continually inform groups of solution-seekers. Empathize with each visitor Express understanding of their pain and fully describe the solution. Ask visitor to accept offer of a solution Make the ‘solution’ irresistible to pass up and easy to pay for. Strengthen and lengthen the relationship Maintain customer engagement. Offer further associated solutions. Measure the effectiveness of online activities Understand and master ‘web presence’ metrics. Develop a webcrafter’s mindset Amass ‘webcrafting’ skills. Entrepreneurship. Empathy. Enterprise.
  26. 26. A Business Owner’s Online Objectives Webcraft for Beginners teaches the student how to help business owner’s identify and achieve one or more of these online ‘objectives’.
  27. 27. 9. What is Webcraft? Nothing happens online by chance. Every single click, swipe or tap is a web-based virtual stepping-stone. Each ‘step’ strategically placed and specifically crafted to bring a potential customer ever nearer to the ultimate goal... ...a sale! Webcraft is the practice of all activity associated with the creation and deployment of these virtual stepping stones. Webcraft for Beginners introduces the student to the ten irrefutable disciplines of Webcraft (currently known as web presence development).
  28. 28. 10. Ten Irrefutable Disciplines of Webcraft Webcraft for Beginners compiles all activity associated with web presence development and filters them into ten definitive areas. I created the ten-letter acronym S.P.E.C.I.A.L.I.T.Y. to help students easily recall these ten main areas of activity. Each initial letter represents one of the ten main topics. The following slides introduces the student to the ten main areas of activity (disciplines) in web presence development and why they matter. *note: Main topics are identified but disclosure of sub-topics, their content and other original IP (including lessons plans, full curriculum infrastructure, etc.) has been omitted at this early stage, for obvious reasons. Further details shared during official meeting.
  29. 29. Ten Irrefutable Disciplines of Webcraft SETUP - Establish a Strategic Web Presence PROMOTE - Get in Front of the Right Crowd ENGAGE - Share an Emotional Bond with Your Visitor CONVERT - Provide Multiple Reasons for Visitor to Buy Immediately INCREASE - Encourage Customer to Buy Regularly AUTOMATE - Place 90% of Repetitive Tasks on Autopilot LEVERAGE - Access the Resources, Effort, Skill & Time of Others INTELLIGENCE - Acquire Specialized Knowledge from Credible Sources TIMESCAPE - Understand and Master the Metrics of Your Web Presence YOU - Develop a Webcrafter Mindset
  30. 30. SETUP
  31. 31. PROMOTE
  32. 32. ENGAGE
  33. 33. CONVERT
  34. 34. INCREASE
  35. 35. AUTOMATE
  36. 36. LEVERAGE
  37. 37. INTELLIGENCE
  38. 38. TIMESCAPE
  39. 39. YOU
  40. 40. There is no other ‘digital skills’ initiative like Webcraft for Beginners. We need to ensure our children enter the ‘real’ world with ‘real world’ knowledge of what’s out here. Unfortunately, our children are leaving full-time education and entering the global digital marketplace/workspace under-equipped because our schools don’t teach them how to think like 21st century web-savvy business owners think. Significantly transforming income & employment opportunities globally Summary
  41. 41. Webcraft for Beginners will change the face of the web presence development industry and digital skills education initiatives. Webcraft for Beginners will transform income & employment opportunities for students, as well as business owners, web service providers, and all other contributors to the web presence development industry. I want to build the first online community and resource portal website based upon my original ‘webcraft’ concept to deliver Webcraft for Beginners. To achieve this, I seek project partners with the following expertise… Collaborators Wanted for Original Web Project
  42. 42. INTRANET DEVELOPMENT Webcraft Worldwide Hub (The portal website) The first ‘online resources and community platform’ to support my original Webcraft concept and service all practitioners within the web presence industry. I seek to partner with experienced intranet-software developers. Collaborators Wanted for Original Web Projects
  43. 43. AUTHOR Webcraft for Beginners (The book) The first written resource of its kind to introduce and fully explain the web presence development industry as well as reveal dozens of overlooked income & employment opportunities within. I seek someone already published in web-related books to co-author this original concept title. Collaborators Wanted for Original Web Projects
  44. 44. EDUCATORS Webcraft for Beginners (The Training) The first digital skills education initiative of its kind to introduce and fully explain the web presence development industry. Students become experts in valuable ‘digital skillsets’ urgently sought by business owners across the web. I seek educators who are looking to co-develop original curriculum infrastructure. Collaborators Wanted for Original Web Projects
  45. 45. INVESTMENT Webcraft Worldwide Initiative (The Portal Website, Webcraft for Beginners) My mission is to significantly transform income & employment opportunities globally via a ‘digital skills’ enlightenment program entitled ‘Webcraft for Beginners’. Webcraft Worldwide Hub is the portal website from where ‘Webcraft for Beginners’, as well as other supportive content, resources, community, etc, will be delivered. I seek serious investors currently looking to co-produce an original paradigm- shifting, web project. I will share my multiple streams of monetization outline upon request. Collaborators Wanted for Original Web Projects
  46. 46. Contact me using either of the following… Email: askdoriantee@gmail.com SMS: +44 (0) 7751 840 300 Please begin your communication with… ‘Interested in WWI Project’. Only seriously interested please. Collaborators Wanted for Original Web Project

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