Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Five tips to validate your idea - Startup Weekend Prague

55 views

Published on

Talk for Startup Weekend Prague

Published in: Design
  • Be the first to comment

  • Be the first to like this

Five tips to validate your idea - Startup Weekend Prague

  1. 1. FIVE TIPS YOUR IDEA TO VALIDATE by Charlotte Breton Schreiner charlottebretonsch.com | @bretonsch
  2. 2. FIVE TIPS TO VALIDATE YOUR IDEA | CHARLOTTE BRETON SCHREINER | @BRETONSCH WHY VALIDATE?
  3. 3. FIVE TIPS TO VALIDATE YOUR IDEA | CHARLOTTE BRETON SCHREINER | @BRETONSCH 42% of startups fail because they don’t find the market need.
  4. 4. FIVE TIPS TO VALIDATE YOUR IDEA | CHARLOTTE BRETON SCHREINER | @BRETONSCH 01USE A METHOD
  5. 5. FIVE TIPS TO VALIDATE YOUR IDEA | CHARLOTTE BRETON SCHREINER | @BRETONSCH 01GUIDED FANTASY a
  6. 6. FIVE TIPS TO VALIDATE YOUR IDEA | CHARLOTTE BRETON SCHREINER | @BRETONSCH Select participants in your target audience.
  7. 7. FIVE TIPS TO VALIDATE YOUR IDEA | CHARLOTTE BRETON SCHREINER | @BRETONSCH “Imagine that you have a product to assist you when you want accomplish a task. How does it work?
  8. 8. FIVE TIPS TO VALIDATE YOUR IDEA | CHARLOTTE BRETON SCHREINER | @BRETONSCH 01JOB TO BE DONE b
  9. 9. FIVE TIPS TO VALIDATE YOUR IDEA | CHARLOTTE BRETON SCHREINER | @BRETONSCH Identify a competing product.
  10. 10. FIVE TIPS TO VALIDATE YOUR IDEA | CHARLOTTE BRETON SCHREINER | @BRETONSCH Talk to people who purchased the product you are competing with and ask them questions about it.
  11. 11. FIVE TIPS TO VALIDATE YOUR IDEA | CHARLOTTE BRETON SCHREINER | @BRETONSCH “What was the problem you were trying to solve when you purchased the product?”
  12. 12. FIVE TIPS TO VALIDATE YOUR IDEA | CHARLOTTE BRETON SCHREINER | @BRETONSCH “Do you feel that the product solved your problem?”
  13. 13. FIVE TIPS TO VALIDATE YOUR IDEA | CHARLOTTE BRETON SCHREINER | @BRETONSCH 02SET THE TONE
  14. 14. FIVE TIPS TO VALIDATE YOUR IDEA | CHARLOTTE BRETON SCHREINER | @BRETONSCH Introduce yourself and tell people how long it will take them to answer your questions.
  15. 15. FIVE TIPS TO VALIDATE YOUR IDEA | CHARLOTTE BRETON SCHREINER | @BRETONSCH Reassure participants that you don’t expect a particular answer to your questions.
  16. 16. FIVE TIPS TO VALIDATE YOUR IDEA | CHARLOTTE BRETON SCHREINER | @BRETONSCH 03AVOID BIAS
  17. 17. FIVE TIPS TO VALIDATE YOUR IDEA | CHARLOTTE BRETON SCHREINER | @BRETONSCH Use neutral words.
  18. 18. FIVE TIPS TO VALIDATE YOUR IDEA | CHARLOTTE BRETON SCHREINER | @BRETONSCH Don’t ask leading questions or influence participant’s answer.
  19. 19. FIVE TIPS TO VALIDATE YOUR IDEA | CHARLOTTE BRETON SCHREINER | @BRETONSCH 04ASK WHY
  20. 20. FIVE TIPS TO VALIDATE YOUR IDEA | CHARLOTTE BRETON SCHREINER | @BRETONSCH Ask “why?” at least 5 times before moving on to the next question.
  21. 21. FIVE TIPS TO VALIDATE YOUR IDEA | CHARLOTTE BRETON SCHREINER | @BRETONSCH Asking “why?” is harder than you might think.
  22. 22. FIVE TIPS TO VALIDATE YOUR IDEA | CHARLOTTE BRETON SCHREINER | @BRETONSCH 05START SMALL
  23. 23. FIVE TIPS TO VALIDATE YOUR IDEA | CHARLOTTE BRETON SCHREINER | @BRETONSCH What is the easiest thing you can ship in order to solve the most important part of the problem you are trying to solve?
  24. 24. FIVE TIPS TO VALIDATE YOUR IDEA | CHARLOTTE BRETON SCHREINER | @BRETONSCH EG.WANDERLIST
  25. 25. FIVE TIPS TO VALIDATE YOUR IDEA | CHARLOTTE BRETON SCHREINER | @BRETONSCH I travel a lot. I find travelling stressful. I’m always scared to forget something. Toothbrush, passport, keys, socks…
  26. 26. FIVE TIPS TO VALIDATE YOUR IDEA | CHARLOTTE BRETON SCHREINER | @BRETONSCH When I do forget something, I find it very annoying to spend money buying an item I could have brought with me for free.
  27. 27. FIVE TIPS TO VALIDATE YOUR IDEA | CHARLOTTE BRETON SCHREINER | @BRETONSCH Plus, I have to find a shop which sell the item I need, go there, which takes time, and look for it in a different language.
  28. 28. FIVE TIPS TO VALIDATE YOUR IDEA | CHARLOTTE BRETON SCHREINER | @BRETONSCH So I make lists. But having a list of text to tick makes it time consuming to go through it and rather not exciting.
  29. 29. FIVE TIPS TO VALIDATE YOUR IDEA | CHARLOTTE BRETON SCHREINER | @BRETONSCH That’s why I created Wanderlist.
  30. 30. FIVE TIPS TO VALIDATE YOUR IDEA | CHARLOTTE BRETON SCHREINER | @BRETONSCH I created a website and a native app, where people log in and tell us where they are going. I created an algorithm that look at the destination weather and told people if they need an umbrella. People can tick the boxes, when they do it goes at the bottom of the list. And this. And that. And this also. Maybe that as well. Am I missing anything? Ah yes, this. DON’T DO THAT!
  31. 31. FIVE TIPS TO VALIDATE YOUR IDEA | CHARLOTTE BRETON SCHREINER | @BRETONSCH I created a static responsive website, I could code myself, with 3 pre-set lists filled with items I want to take with me. I can tick and untick each item.
  32. 32. FIVE TIPS TO VALIDATE YOUR IDEA | CHARLOTTE BRETON SCHREINER | @BRETONSCH
  33. 33. FIVE TIPS TO VALIDATE YOUR IDEA | CHARLOTTE BRETON SCHREINER | @BRETONSCH
  34. 34. FIVE TIPS TO VALIDATE YOUR IDEA | CHARLOTTE BRETON SCHREINER | @BRETONSCH I’ve been using Wanderlist for a while. I validated this is useful for me. I am going to invest more time in it.
  35. 35. GOOD LUCK Charlotte Breton Schreiner charlottebretonsch.com | @bretonsch

×