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The Real MVP

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You are probably thinking Minimum Viable Product? Right!…kinda.

Let’s talk about involving our Most Valuable PERSON, our user, into our day-to-day decision-making when developing successful enterprise apps.

Published in: Design
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The Real MVP

  1. 1. Involving the User in our day-to-day decision making THE REAL MVP Danny Singh Birring
  2. 2. Involving the User in our day-to-day decision making THE REAL MVP Danny Singh Birring
  3. 3. Product Development is like building a house • Engineer (Developer) – laying down the foundation, framing the structure, piping, etc • Permits (QA) – makes sure the set technical standards are met • Decorator (UI/Visual Designer) – Chooses the colors and paintings for a pleasant living • UX – Works with all of the above for a seamless experience that just makes sense. What does a UX person do? ELI5
  4. 4. What does a UX person do?ELI5
  5. 5. MinimumM ViableV ProductP
  6. 6. MinimumM ViableV ProductP Pre-Meditated?
  7. 7. Minimum M Often, what we may think is minimum… is not minimum AT ALL.
  8. 8. Viable V While you may decide what is Minimum...ultimately, the customer decides what is Viable Customer value = business value
  9. 9. Pre-Meditated P A common theme with MVP’s is that we believe it needs to be bug-free and complete. We are not building a product…we’re getting customer feedback! MVP ≠ Beta
  10. 10. Scoreboard The Your main reference point when things get rough Your Source of Truth.
  11. 11. Stakeholder: “We need to add really cool animations.” Developer: “This will take forever and break things.” User: “Ehh these are low value to me, I just want to pay my bill and get out” Having data backing our decisions prevents more spending of not only money, but time Scoreboard Using the
  12. 12. “Time is our new defect” -Marlo Donate
  13. 13. LEGAL APPROVAL BRANDING
  14. 14. Let’s See it in Action!
  15. 15. A Problem Clear Need Customers are emotionally shaken up after getting into an accident. How can make the post-accident experience less unpleasant?
  16. 16. Speak with Customers Prioritize Insights “I was so sad and hungry after my accident.” “The accident was exhausting, the first thing I did was get something to eat.” Do you see a pattern?
  17. 17. Early Assumption: Our Customers are hungry after an accident.
  18. 18. Crazy-8’s and 4x4’s UX, Developers, Product Owners, BA’s, Anyone directly affected by the initiative…NOT JUST CREATIVES Discuss ideas, NOT sell them! Apply a “Yes, and” approach… Get the Creative Juices Flowing Brainstorm Concepts
  19. 19. Get the Creative Juices Flowing Brainstorm Concepts
  20. 20. “Yes, and…” Brainstorm Concepts Product Owner: “Let’s get our customers fed” UX Designer: “Yes, and maybe we can deliver it to them.” Developer: “Yes, and how about ice cream?! Random 4th Person: “Yes, and EVERYONE LOVES ICE CREAM!”
  21. 21. We have an Hypothesis to test
  22. 22. We believe that <this feature> Will Result in <this outcome> We will know we have succeeded when <measurable signal>. Hypothesis
  23. 23. We believe that sending ice cream Will Result in happier customers We will know we have succeeded when our NPS goes up. Hypothesis
  24. 24. Build a Prototype Experiment Always start with Lo-Fidelity designs (pen to paper) Building in Black & White = Focus on layout Next: Hi-Fi Designs
  25. 25. Test the Prototype Experiment • Real users, paid for their time $$$ • Recorded • Ask open-ended, non-accusatory questions: “Show us how you would do XYZ” GOOD! “Why did you click on that?!?!” BAD!
  26. 26. Synthesize Data
  27. 27. Synthesize Data “I wouldn’t be in the mood for ice cream. Can I get a voucher instead?” -User #2 “They sent me Chocolate ice cream. I only touch Rocky Road. Can I choose a flavor?” -User #6
  28. 28. “I wouldn’t be in the mood for ice cream. Can I get a voucher instead?” -User #2
  29. 29. “They sent me Chocolate ice cream. I only touch Rocky Road. Can I choose a flavor?” -User #6
  30. 30. We Build it!
  31. 31. Our Job isn’t done. Validation
  32. 32. Recap • Clear Need* • Made Observations* • Prioritized Insight* • Created Concepts* • Hypothesis* • Experiment* • Developed* *User’s needs in mind
  33. 33. What does this mean to me?
  34. 34. “How is a day in the User’s life different today after they’ve used <feature> and how was a day in their life before?” Get Curious
  35. 35. Thank you for listening. Questions?

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