● Supplying images is unnecessary, unless they are something that
specifically narrates something you’re explaining
● Sign up for a Gravatar.com account and upload a photo of
yourself, and provide us with the email associated with that
● Provide a personal bio of approximately 40 words, as well as any
social media accounts you want to link to
● Make sure your article is post-ready - while we will edit it before
publishing, if it requires heavy edits, it will be rejected
● Make sure your topic fits within our content buckets (next page)
Consumer FinTech & FinServ Passive Spending In the News
● The impact of passive spending
● Money Management
● FinTech/FinServ Tools
● Legislation and Regulation
This category encompasses innovative
financial apps, tools, platforms and
services. The goal is to be a go-to site
where readers can discover new
finance tools they may not have heard
Passive spending is anywhere that
money is leaking out of a bank account,
without the consumer being an active
party to the transaction. The
subcategories above are examples of
This category covers any newsworthy
stories/current events that are
happening in our industry.
What Kind of Post is Truebill Looking For?
● Be clear and direct – if you’re telling someone to do something,
be sure to tell them how.
● Be personable and conversational – we want an authentic,
human voice, not advice from the voice behind the curtain.
● Avoid industry jargon – many readers won’t recognize these
words and it will turn them off.
● Make sure your topic is unique and original – if you’re
proposing to write about a topic that’s been exhaustively covered,
such as comparing credit cards, we expect that it will contain
● Nothing overtly self-promotional – you’ll be featured in an
author bio box at the end of the article, which will link to your
● Educational value – stats, quotes, facts and figures, appropriately
● Length – posts should ideally be between 800-2,000 words, depending on
● 100% Original content - All contributed posts must be 100% original
content, that is not, and will not be, posted anywhere else. The only
exception being curated articles.
● Links to authoritative sites - Paid links or affiliate links are not allowed.
What Should Each Article Include?
We are looking for writing that is clear, concise, actionable and shareable. To
achieve this, there are four main attributes that will result in a declined article:
● Word parsley
● Idea regurgitation
● Stating the Obvious
● Vague headers/subheaders
What Should Each Article Exclude?
Word parsley is useless filler to make word count. Clear and concise is more
important than word parsley.
This goes along with word parsley: don’t state the obvious. The example below
is from an article about how small business owners can prepare for a busy
retail season. It undermines the reader’s intelligence to state something as
obvious as “Stay Organized” (if they are an adult who owns a business,
chances are good they already know the value of staying organized) and offers
no real, actionable takeaways from the article.
Stating the Obvious
Ideas and suggestions in articles should be unique. Google your topic – if the
same suggestions you thought of are showing up in the articles on the front
page, then you need different suggestions. If you don’t think you can come up
with unique suggestions, then pitch a different topic where you can. Quality,
unique content is our top priority.
If you’re writing an article with tips and ideas, keep them granular, and simple
for the reader to execute. If the tip or idea needs its own piece of content (e.g.
the one pictured) in order for the reader to fully understand it, then it is too
broad to be used as part of a list. Pitch it as a separate article.
If you’re writing tips about finance, for example, don’t use vague subheaders
like “Be Frugal.” What does that mean? How should they be frugal? Likewise, if
you’re writing about how to use loan money, don’t use a sub-header like “Be
savvy.” They’re being savvy by reading an article on how to use their loan
money – be more specific.
“Readers rely on headers to
navigate on-page content. Choose
words for headers and subheaders
that clearly describe the content
they introduce. Boring, useful
words are better than clever,
obtuse words.” –
Rick Allen, ePublish Media, Inc.
Vague or Generic Headers/Subheaders
Thank you for your interest, we
look forward to seeing your