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Truebill Content Guidelines
● Supplying images is unnecessary, unless they are something that
specifically narrates something you’re explaining
● Sign...
Consumer FinTech & FinServ Passive Spending In the News
Subcategories
● Apps
● Tools
● Banking
● Investments
Subcategories...
What Kind of Post is Truebill Looking For?
● Be clear and direct – if you’re telling someone to do something,
be sure to t...
● Educational value – stats, quotes, facts and figures, appropriately
attributed
● Length – posts should ideally be betwee...
We are looking for writing that is clear, concise, actionable and shareable. To
achieve this, there are four main attribut...
Word parsley is useless filler to make word count. Clear and concise is more
important than word parsley.
Word Parsley
This goes along with word parsley: don’t state the obvious. The example below
is from an article about how small business ...
Ideas and suggestions in articles should be unique. Google your topic – if the
same suggestions you thought of are showing...
If you’re writing an article with tips and ideas, keep them granular, and simple
for the reader to execute. If the tip or ...
If you’re writing tips about finance, for example, don’t use vague subheaders
like “Be Frugal.” What does that mean? How s...
Thank you for your interest, we
look forward to seeing your
submissions
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Truebill Content Guidelines

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Content guidelines for contributors to the Truebill blog

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Truebill Content Guidelines

  1. 1. Truebill Content Guidelines
  2. 2. ● Supplying images is unnecessary, unless they are something that specifically narrates something you’re explaining ● Sign up for a Gravatar.com account and upload a photo of yourself, and provide us with the email associated with that account ● Provide a personal bio of approximately 40 words, as well as any social media accounts you want to link to ● Make sure your article is post-ready - while we will edit it before publishing, if it requires heavy edits, it will be rejected ● Make sure your topic fits within our content buckets (next page) Submission Guidelines
  3. 3. Consumer FinTech & FinServ Passive Spending In the News Subcategories ● Apps ● Tools ● Banking ● Investments Subcategories ● The impact of passive spending ● Fees ● Subscriptions ● Autopay ● Interest ● Penalties ● Money Management Subcategories ● Fees ● Subscriptions ● Bills/Utilities ● FinTech/FinServ Tools ● Legislation and Regulation This category encompasses innovative financial apps, tools, platforms and services. The goal is to be a go-to site where readers can discover new finance tools they may not have heard of before. Passive spending is anywhere that money is leaking out of a bank account, without the consumer being an active party to the transaction. The subcategories above are examples of passive spending. This category covers any newsworthy stories/current events that are happening in our industry. Content Buckets
  4. 4. What Kind of Post is Truebill Looking For? ● Be clear and direct – if you’re telling someone to do something, be sure to tell them how. ● Be personable and conversational – we want an authentic, human voice, not advice from the voice behind the curtain. ● Avoid industry jargon – many readers won’t recognize these words and it will turn them off. ● Make sure your topic is unique and original – if you’re proposing to write about a topic that’s been exhaustively covered, such as comparing credit cards, we expect that it will contain unique insights. ● Nothing overtly self-promotional – you’ll be featured in an author bio box at the end of the article, which will link to your website.
  5. 5. ● Educational value – stats, quotes, facts and figures, appropriately attributed ● Length – posts should ideally be between 800-2,000 words, depending on topic ● 100% Original content - All contributed posts must be 100% original content, that is not, and will not be, posted anywhere else. The only exception being curated articles. ● Links to authoritative sites - Paid links or affiliate links are not allowed. What Should Each Article Include?
  6. 6. We are looking for writing that is clear, concise, actionable and shareable. To achieve this, there are four main attributes that will result in a declined article: ● Word parsley ● Idea regurgitation ● Oversimplifying ● Stating the Obvious ● Vague headers/subheaders What Should Each Article Exclude?
  7. 7. Word parsley is useless filler to make word count. Clear and concise is more important than word parsley. Word Parsley
  8. 8. This goes along with word parsley: don’t state the obvious. The example below is from an article about how small business owners can prepare for a busy retail season. It undermines the reader’s intelligence to state something as obvious as “Stay Organized” (if they are an adult who owns a business, chances are good they already know the value of staying organized) and offers no real, actionable takeaways from the article. Stating the Obvious
  9. 9. Ideas and suggestions in articles should be unique. Google your topic – if the same suggestions you thought of are showing up in the articles on the front page, then you need different suggestions. If you don’t think you can come up with unique suggestions, then pitch a different topic where you can. Quality, unique content is our top priority. Idea Regurgitation
  10. 10. If you’re writing an article with tips and ideas, keep them granular, and simple for the reader to execute. If the tip or idea needs its own piece of content (e.g. the one pictured) in order for the reader to fully understand it, then it is too broad to be used as part of a list. Pitch it as a separate article. Oversimplifying
  11. 11. If you’re writing tips about finance, for example, don’t use vague subheaders like “Be Frugal.” What does that mean? How should they be frugal? Likewise, if you’re writing about how to use loan money, don’t use a sub-header like “Be savvy.” They’re being savvy by reading an article on how to use their loan money – be more specific. “Readers rely on headers to navigate on-page content. Choose words for headers and subheaders that clearly describe the content they introduce. Boring, useful words are better than clever, obtuse words.” – Rick Allen, ePublish Media, Inc. Vague or Generic Headers/Subheaders
  12. 12. Thank you for your interest, we look forward to seeing your submissions

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