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Newegg Hybrid Center Media Guide v6.5

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Newegg Hybrid Center Media Guide v6.5

  1. 1. MEDIA KIT 2015
  2. 2. Confidential 2©2000-2015 Newegg Inc. All rights reserved. INTRODUCTION What is the Hybrid Center? The Hybrid Center is an experience hub that offers Newegg’s tech-savvy customers a place to see the latest technology and take part in technology focused events. These events are streamed to reach a larger audience and archived online so everyone has a chance to benefit from the experience. Customer’s today are tired of the big box experience. Sales people are seen as pushy or, worse, unknowledgeable. Product lines are incomplete. Products cannot be fully experienced. The Hybrid Center is a different concept. Imagine building a gaming rig with the latest components with our experts at Newegg TV. Or bringing in old components for credit towards new ones. Celebrity gamers teaching tips and taking on challengers who are vying for a spot on a professional gaming team. All of this tied with social media and website promotion. It is a new way to present to your customer. Imagine the excitement. Imagine what you could do.
  3. 3. Confidential 3©2000-2015 Newegg Inc. All rights reserved. HYBRID CENTER | LOCATIONS EDISON, NJ: SEP 2015 MARKHAM, ONTARIO, CANADA: NOV 2015 INDIANAPOLIS, IN: JULY 2015 CITY OF INDUSTRY, CA: CURRENT
  4. 4. Confidential 4©2000-2015 Newegg Inc. All rights reserved. INDIANAPOLIS, INDIANA | JULY 2015 Newegg OPC 10 – Indianapolis, IN 2,150 sq.ft. 6161 Decatur Blvd Indianapolis, IN 46241-9610
  5. 5. Confidential 5©2000-2015 Newegg Inc. All rights reserved. EDISON, NEW JERSEY | SEPTEMBER 2015 Newegg OPC 12 – Edison, NJ 2,170 sq.ft. 45 Patrick Ave Edison , NJ 08837
  6. 6. Confidential 6©2000-2015 Newegg Inc. All rights reserved. NEWEGG ONLINE-2-OFFLINE BUSINESS MODEL Retail Customers Hybrid Center Digital Shopping Experience Online Order Instant Pick-up 100% Customer Satisfaction 1. Natural visit 2. Web site referral 3. Will-call/ Drop-off 4. Promotion/ Event 5. Advertisement 1. Product Demo 2. Digital Kiosk 3. POP Signage 4. Customer Service Agent 1. Online-to-Offline Promotion 2. Face-to-face communication 3. Comfort & Security 1. In-store POS (Mobile Devices) 2. Newegg Mobile App 3. Newegg Website 4. Newegg Premier 1. 8 minutes from Order to Pick-up 2. All small and bulk items 3. Convenient checkout (SOP & payment methods) 1. Customer data mining 2. Precise Marketing 3. Offline-to-Online promotion 4. Newgg EggPoints O2O Ecosystem
  7. 7. Confidential 7©2000-2015 Newegg Inc. All rights reserved. HYBRID CENTER VISITOR STATISTICS - 2014 CITY OF INDUSTRY, CALIFORNIA (1,640 total Sq. ft.)  53,000+ Will Call Unique Visitors  6,000+ Families Visited (Parents with Child)  Males vs Females = 72:28  600,000+ Views to Events Streaming  Youtube.com/NeweggTV  Twitch.tv  Gamecrate * The statistics is projected to grow 4.8X more after IN and NJ centers opened (Does not include Ontario, Canada).
  8. 8. Confidential 8©2000-2015 Newegg Inc. All rights reserved. CASE STUDY: Monster Madness with Shaquille O’Neal More Details:  https://twitter.com/shaq  https://www.youtube.com/watch?v=B2q7DlCLsl4  http://blog.newegg.com/monster-madness-shaq-invades-neweggs-hybrid-center/ March 15, 2015 Sunday, Shaquille O’Neal made a trip to Newegg’s City of Industry Hybrid Center yesterday to showcase Monster’s latest product lineup. Always the crowd-pleaser, Shaq made sure to sign plenty of autographs and had a lot of fun witnessing GameCrate’s very own Shaq Fu tournament. We had a great turnout (1,700 Eventbrite registers) and can’t wait to have The Big Aristotle back again!
  9. 9. Confidential 9©2000-2015 Newegg Inc. All rights reserved. CASE STUDY: ACER NITRO V SERIES EXCLUSIVE LAUNCH More Details:  http://www.gamecrate.com/newegg-acer-host-hsl-league-legends-hearthstone- tournament/  https://www.youtube.com/watch?v=NsnmFRGTrpI Oct 26 2014 Sunday, Newegg and Acer joined forces with the High School Star League to host a League of Legends and Hearthstone Tournament to celebrate the release of the Acer Aspire V Nitro Gaming Laptop exclusively at the Newegg Hybrid Center in City of Industry, CA. Teams from the University of Southern California, Cal State – Long Beach, University of California – Irvine, Cal State – Fullerton, Troy High School battled in a round robin 5 vs. 5 League of Legends tournament for more than $1,000 in Newegg store credit. On the other side of the Newegg Hybrid Center parking lot, there was a best-of-3 bracket Hearthstone tournament with the winner walking away with two passes to BlizzCon next month. In addition to the prizes, Newegg and Acer raffled off an Aspire V Nitro, an Acer Predator G desktop, and Rosewill keyboards. Although the tournament went on past 9 p.m., a winner has yet to be determined and will continue online.
  10. 10. Confidential 10©2000-2015 Newegg Inc. All rights reserved. CASE STUDY: SEAGATE SSHD BUILD CHALLENGE More Details: http://blog.newegg.com/recap-install-this-build-challenge-1/ Aug 08, 2014 Friday, the first ever Install THIS! Build Challenge is hosted at Newegg’s City of Industry Hybrid Center. A hearty group of loyal Newegg customers were in attendance – with one dedicated fan driving all the way from Victorville, Calif. – for their chance to win a SONY PlayStation 4 and Seagate SSHD. GameCrate and Unscrambled were on hand to witness all the action as contestants competed against each other to prove who the fastest builder was. “I work in the IT field so I’m used to talking people through working on their computer, but this challenge was more difficult than I thought it would be. Giving Daniel instructions during the first round may seem like it was an advantage to him, but he was blindfolded and I’m the one that saw how to do it. I don’t think I lost today and came out a winner with a new SSHD. I’m going to upgrade my current tower and maybe create a multimedia server with it later on.” –Francis from Victorville
  11. 11. Confidential 11©2000-2015 Newegg Inc. All rights reserved. CASE STUDY: GIGABYTE Z97 MOTHERBOARD OC PARTY More Details: http://blog.newegg.com/recap-gigabytes-9-series-motherboard-launch- neweggs-hybrid-center/ May 12 2014 Monday, GIGABYTE teamed up with Newegg to officially launch their new Z97 motherboards at our City of Industry Hybrid Center. Newegg customers not only got to see the boards up close, but they also got to meet pro gamer Kat Gunn, were treated to live overclocking demonstrations by sin0822, and entered raffles to win great prizes, like tickets to this year’s PowerHouse. If that weren’t enough to satisfy our die-hard PC fans, everyone in attendance was treated to free food from our good friends at Seoul Sausage Company. “I was picking up a monitor from the Hybrid Center and saw this event was going on. I got to check out the new Intel chipset, the new GIGABYTE motherboards, and I even won tickets to PowerHouse so this is great! I work in the motion picture industry and I’m really impressed with the Ultra Durable series because it has two Thunderbolt ports along with 4k support. They also have M.2 connectors that get you really high 10Gbps speeds and that’s exactly what I need.” –Daniel from Pacific Palisades
  12. 12. Confidential 12©2000-2015 Newegg Inc. All rights reserved. HYBRID CENTER PRESS COVERAGE Newegg Celebrates Gametober™ with Special Deals, Events, Sponsorships and Exclusives Tue Sep 30, 2014 8:00am EDT Newegg has planned two gaming-focused events at its Hybrid Center in Los Angeles during Gametober™. The first is on Oct. 10 from 6–10 p.m. PDT, showcasing the recent Haswell X99 launch and is sponsored by Gigabyte and Rosewill. Attendees will be able to play games against each other in the ‘Gigabyte X99 Community Tournament’ for prizes—including a chance to win an X99 or Z97 motherboard and PC peripherals. Newegg will also give away 40 tickets to attendees for UC Irvine’s ‘Midnight Finals’ viewing event for the League of Legends Championships. On Oct. 25, Newegg will host a second event to celebrate the exclusive launch of Acer’s new gaming notebook. The event will run from 2–9 p.m. PDT, and a host of games will be available for attendees to play, including StarCraft II, Hearthstone, Titanfall and League of Legends. “ Newegg Celebrates Black Friday with Awesome Deals and Special Anniversary Hybrid Center Event November 25, 2014 8:00 AM PST Newegg, the leading tech-focused e-retailer in North America, today announced its plans for Black Friday, which also marks the one-year anniversary of the Newegg Hybrid Center in Los Angeles. Thousands of great Black Friday deals will be available on Newegg.com. In addition, Newegg fans and customers are invited to attend a special Hybrid Center anniversary event on Nov. 28 from 10 a.m. - 4 p.m. where they will be treated to coffee, cake and deals galore. Newegg will feature special deals only available at the Hybrid Center on Black Friday (limited quantities per person). “Black Friday is an absolutely huge shopping day for e-retailers like us, especially as customers decide to avoid the crowds and do more of their shopping online,” said Soren Mills, Chief Marketing Officer of Newegg North America. “This year, Newegg is offering thousands of fantastic deals on everyone’s favorite tech products. And if you’re one of our Los Angeles customers, come by the Hybrid Center this Friday, help us celebrate its one-year anniversary and take home even more great deals!” “
  13. 13. Confidential 13©2000-2015 Newegg Inc. All rights reserved. PREMIÊR PARTNERSHIP PROGRAM • Customizable Brand Suite1 • Placement refresh per quarter • Hybrid Center Online-to-Offline campaign • In-store only promotion • Face-to-face customer engagement • Product launch and training event2 • Retail sales development service3 1 All partnerships are subject to an annual agreement and only four suites available. 2 Additional event at a fee 3 Hybrid Center Business Development Team supports in sales development
  14. 14. Confidential 14©2000-2015 Newegg Inc. All rights reserved. GRANDÊ PARTNERSHIP PROGRAM • Designer’s kiosk/ table session1 • Prime estate • Placement refresh per quarter • Hybrid Center Online-to-Offline campaign • In-store only promotion • Customers face-to-face engagement • Product launch and training event2 • Retail sales development service3 1 All partnerships are subject to the annual agreement 2 Additional event at a fee 3 Hybrid Center Business Development Team supports in sales development
  15. 15. Confidential 15©2000-2015 Newegg Inc. All rights reserved. PRODUCT SHOWROOMING • Static retail shelving1 • POP marketing • Hybrid Center Online-to-Offline campaign • In-store only promotion • Instant pick-up service2 1 All showrooming is subject to an quarterly agreement 2 Service is available to Hybrid Center partners only
  16. 16. Confidential 16©2000-2015 Newegg Inc. All rights reserved. PROGRAM AND SHOWROOMING RATE Service PREMIÊR PARTNERSHIP1 GRANDÊ PARTNERSHIP1 PRODUCT SHOWROOMING2 Customizable Brand Suite (Only 4 total available) √ Designer's kiosk/ table session √ √ Retail sales development service √ √ Hybrid Center Online-to-Offline campaign √ √ √ In-store only promotion √ √ √ Customers face-to-face engagement √ √ Static retail shelving √ √ √ Instant pick-up service √ √ √ POP marketing √ √ √ Product launch and training event Standard x 1 Compact x 1 1 Annual agreement required. Placement refresh quarterly. 2 Minimum 4 space quarterly agreement required Rate ($) 180,0003 150,0003 3,000 / space4 3 Per Hybrid Center location 4 Multiple locations package upon request Please contact your Category Manager or Merchandiser for more details or inquiry.
  17. 17. Confidential 17©2000-2015 Newegg Inc. All rights reserved. BRAND AND PRODUCT COMMUNICATION Hybrid Center digital signage/ kiosk are designed to deliver your targeted messages, to consumers, at minimum cost1. • Brand marketing message • Product video playback (Overview, Tutorials, Interviews) • Product content advertisement • Promotion message streaming Content (in every hour) 4 WEEKS QUARTER ANNUAL 5 Minutes 1,000 (800 Mins) 2,500 (2400 Mins) 9,400 (9600 Mins) 10 Minutes 1,500 (1600 Mins) 3,600 (4800 Mins) 14,000 (19200 Mins) 30 Minutes 4,200 (200 Days) 9,200 (600 Days) 36,000 (2400 Days) City of Industry, CA √ √ √ Indianapolis, IN √ √ √ Edison, NJ √ √ √ 1 RATE = ($)/Total Minutes
  18. 18. Confidential 18©2000-2015 Newegg Inc. All rights reserved. EVENTS AND ADVENTURES COMPACT • Educational activations • Demonstrations • Trade-in Event STANDARD • Product Launches • Guest Speaker events • LAN Party/Tournaments PLUS • Midnight launch events • Corporate branding events Hybrid Center has built a strong reputation in bringing marvelous quality events to the local community. Our professional event planning team is here standing by to present our close partners like you the events and adventures plan tailoring for your business objective and growth.
  19. 19. Confidential 19©2000-2015 Newegg Inc. All rights reserved. EVENTS AND ADVENTURES RATE Event Compact Standard Plus Estimated attendance 25 - 50 50 - 100 300+ Instant pick-up service Event SKU Event SKU Event SKU Revolve Promotional Code card (Individual Code) 1 SKU 3 SKU 5 SKU Dedicated landing page w/ vanity URL √ Category store banner 1 week 1 week 2 weeks Dynamic banner advertisment on Newegg.com 1 week 2 weeks Banner advertisment on Gamecrate 1 week 2 weeks Dedicated email blast √ Email banner advertisement (footer) √ Online stream/Webinar for multiple locations √ √ √ NeweggTV channel video √ √ Gamecrate editorial coverage √ √ News Media/ PR coverage (100+) √ Social media post (Facebook/Google+/Twitter/Instagram) 2 4 All Hybrid Center in-store takeover √ Outside Tent size/ Power generator Hybrid Center 20 x 20/ 1 40 x 40/ 2 Food Truck 1 2 Portable toilet & Security service √ √ Rate ($) 15,0001 30,0001 50,0001 1 Per Hybrid Center location and multiple locations package upon request Please contact your Category Manager or Merchandiser for more details or inquiry.

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