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Refresh.
...exciting!
We cannot tweak our way to
‘Awesome’.
Tweaks are designed to
improve things, provided the
foundation is already there.
Tra...
Repurpose Your Content.
https://wordpress.org/plugins/seriously-simple-podcasting/
1. Create a Podcast
reach an audience you haven’t tapped into y...
2. Create Videos
create authority by proving how your solutions work.
3. Create an Ebook
and offer it as a free incentive to build your email list!
https://wordpress.org/plugins/genesis-enews-...
4. Free Content Library
A different way to build your email list
https://wordpress.org/plugins/restrict-content/
5. Free Online Course
Become a “freelance professor
https://flyplugins.com/wp-courseware/
6. Slideshare
Drive traffic to your website and add value to your content
Make The Most Of Your Current Content
1. Use Google Analytics
Discover what your best traffic is and add calls to action
• Add an Opt In Form to your best perfo...
2. A/B or ‘Split Testing’
See what content pulls the biggest crowd.
WP Beginner Tutorial: http://bit.ly/20UuguE
Plugin:
ht...
3. Master List Of Your Content
Keep a track of what you have already.
Make a Spreadsheet with the below details:
• Publish...
Why??
• Easy to do internal linking
• Content Creation Ideas
• follow up pieces
• create a series based on a post
• cover ...
4. Do More With Your Content
create a series wherever possible.
• Gather related pieces and tie them
together in a new ser...
5. Link To Your Content In Your Emails
get your subscribers visiting your site.
Train Your Customers To Take Action In You...
Questions?
Upcoming SlideShare
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Your New Year Website Resolution: Refreshing Your Content

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A small presentation to take stock of the content on your site at the moment and make the most of it.

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Your New Year Website Resolution: Refreshing Your Content

  1. 1. Refresh. ...exciting!
  2. 2. We cannot tweak our way to ‘Awesome’. Tweaks are designed to improve things, provided the foundation is already there. Transformation Is HARD!
  3. 3. Repurpose Your Content.
  4. 4. https://wordpress.org/plugins/seriously-simple-podcasting/ 1. Create a Podcast reach an audience you haven’t tapped into yet.
  5. 5. 2. Create Videos create authority by proving how your solutions work.
  6. 6. 3. Create an Ebook and offer it as a free incentive to build your email list! https://wordpress.org/plugins/genesis-enews-extended/
  7. 7. 4. Free Content Library A different way to build your email list https://wordpress.org/plugins/restrict-content/
  8. 8. 5. Free Online Course Become a “freelance professor https://flyplugins.com/wp-courseware/
  9. 9. 6. Slideshare Drive traffic to your website and add value to your content
  10. 10. Make The Most Of Your Current Content
  11. 11. 1. Use Google Analytics Discover what your best traffic is and add calls to action • Add an Opt In Form to your best performing content • Add internal links to other content on your site • Add a ‘Call To Action’ to your services or contact page Plugin: https://wordpress.org/plugins/google-analytics-for-wordpress/
  12. 12. 2. A/B or ‘Split Testing’ See what content pulls the biggest crowd. WP Beginner Tutorial: http://bit.ly/20UuguE Plugin: https://wordpress.org/plugins/wp-experiments-free/ SumoMe Apps: https://sumome.com/app/content-analytics https://sumome.com/app/heat-maps
  13. 13. 3. Master List Of Your Content Keep a track of what you have already. Make a Spreadsheet with the below details: • Published Date Of The Post • Title Of The Post • Post URL • Post Edit URL
  14. 14. Why?? • Easy to do internal linking • Content Creation Ideas • follow up pieces • create a series based on a post • cover a post more in-depth • Republish and article (60 minute make over) • Update the publish date to get it front and center • Add a new image • Optimize the headline so it’s more archive-friendly • Optimize the SEO Title and Meta Description • Prune Outdated Content
  15. 15. 4. Do More With Your Content create a series wherever possible. • Gather related pieces and tie them together in a new series. • Content Landing Page • Hand Curated List Of Links In Sidebar • Be careful of ‘Related Posts’ plugins.
  16. 16. 5. Link To Your Content In Your Emails get your subscribers visiting your site. Train Your Customers To Take Action In Your Emails Only link to an article if it’s relevant. Take an article and go the extra step with it for your loyal fans.
  17. 17. Questions?

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