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Worldwide Always On:
Beats 1 as Transnational Radio
The Radio Conference, Utrecht: 6th July 2016
Richard Berry, University...
"In today's streaming,
all-access world,
sometimes it feels nice
to know that there are
other people out there
and feel li...
Several respondents were
convinced that most radio
content and its use in the
future would be very similar
to its current ...
“To 100 countries, broadcasting
around the world on Apple Music.
To the early adopters. To those
hungry for music. From to...
"We are everything but traditional. I want to get as far away
from tradition as possible. I measure success now by noise.
...
Programmers must
compromise their
personal preferences in
order to satisfy the less
sophisticated taste of
the majority of...
Aesthetics – Quality Judgments on the music
Audience – What do the audience want to hear
Research – Using data to define t...
• The DJ defines her/himself
through music; it is a vital part of
her/his life. This enthusiasm for
the form is the basis ...
Personalities already
have a relationship with
the audience and will
possibly be able to
attract listeners based on
their ...
“We tried so many times to
come up with a new term for
it. Not because we want to
separate ourselves from
radio – I love r...
References and Slides:
http://www.richardberry.eu/utrecht
richard.berry@sunderland.ac.uk
@richardberryuk
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Worldwide always on

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Worldwide always on

  1. 1. Worldwide Always On: Beats 1 as Transnational Radio The Radio Conference, Utrecht: 6th July 2016 Richard Berry, University of Sunderland @richardberryuk
  2. 2. "In today's streaming, all-access world, sometimes it feels nice to know that there are other people out there and feel like you're tuned into something that communally other people are listening to," - Trent Reznor
  3. 3. Several respondents were convinced that most radio content and its use in the future would be very similar to its current form –some even suggested that, thanks to new channels, there would also be a renaissance of the most traditional genres and forms of content - Ala-Fossi et al, 2008, p17
  4. 4. “To 100 countries, broadcasting around the world on Apple Music. To the early adopters. To those hungry for music. From town to town, city to city, into the unknown we go. This is your soundtrack. I’m Zane Lowe, from Auckland via London, now in L.A. Beats 1. Worldwide. Always on” - Zane Lowe, 2nd link on Beats 1 (June 30, 2015)
  5. 5. "We are everything but traditional. I want to get as far away from tradition as possible. I measure success now by noise. When I said to Apple, 'What is success to you because I come from a ratings system which goes up or down?' they said, 'Noise. You go out and make as much noise as you can', and that's what we're doing. We are loud as fuck right now.“ -Zane Lowe at Radio Festival, London: 29/11/15
  6. 6. Programmers must compromise their personal preferences in order to satisfy the less sophisticated taste of the majority of the station’s listeners – Ahlkvsit, 2001, p347
  7. 7. Aesthetics – Quality Judgments on the music Audience – What do the audience want to hear Research – Using data to define the playlist Industry – Taking advice from the industry
  8. 8. • The DJ defines her/himself through music; it is a vital part of her/his life. This enthusiasm for the form is the basis of an ongoing campaign to make others aware of music’s potential. The DJ is constantly discovering new music and contextualizing older music within an ever developing canon. – Taylor, 2003, p90
  9. 9. Personalities already have a relationship with the audience and will possibly be able to attract listeners based on their established reputation and listener rapport. -Stiernstedt, 2014 (p292)
  10. 10. “We tried so many times to come up with a new term for it. Not because we want to separate ourselves from radio – I love radio and I’m really proud we can bring what we all love about radio into a music service – but this is different.” Zane Lowe (Guardian: 24/11/15)
  11. 11. References and Slides: http://www.richardberry.eu/utrecht richard.berry@sunderland.ac.uk @richardberryuk

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