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What Product People Need to Know About Churn and Retention


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Product people tend to gravitate toward the initial sale and product usability. While important, these aspects of the customer journey do not paint the whole picture. Based on insights from thousands of buyer interviews, Alan Armstrong, Eigenworks CEO, has developed a diagnostic tool to help you pinpoint opportunities and pitfalls along the entire customer journey, starting before the sale and continuing throughout the customer lifecycle. With this tool in hand, you can identify how to attract the customers who have the best chance of retention and growth, diagnose why your customers are leaving, and see where they're most vulnerable. This model also helps you uncover what you're doing to delight your customers and keep them aligned with you on a successful customer journey.

Published in: Technology
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What Product People Need to Know About Churn and Retention

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