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User experience (UX) strategy lies at the intersection of UX design and business strategy. This talk delves into this crucial practice, which relies on empirical, lightweight tactics for pushing cross-functional teams toward a unique digital solution that customers want. It will start with a primer covering topics such as competitor analysis, validated user research, value innovation, and why you must design a “killer” user experience. Then several UX strategy techniques will be explained that you can use for crafting consumer products that potentially make magic happen and destroy outdated mental models.