FUNNELS THAT CONVERT
Concepts and Resources
GR8 People is a single experience
for talent acquisition professionals
that brings CRM, recruitment
marketing, hiring and onboarding
HERE'S THE PLAN
HOUSEKEEPING FOR TODAY
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IF YOU FORGET,
IT'S TIME TO
EMAILS SENT WORLDWIDE PER YEAR
THE CANDIDATE JOURNEY
WHAT WE ARE GOING TO COVER TODAY
IS THE PROCESS OF
IS THE PROCESS OF
AUTOMATION IS THE
PROCESS OF LOVING
YOUR SOON TO BE
A Limited Approach
Based on scheduled emails, delays,
or actions - basic tracking like opens
Uses information about the prospect
to deliver relevant information when
they need it. ie. want it.
What tech is essential to
define, build, and
Who cares about your
What do they want?
What steps will the
candidate take in your
What's the culture?
What's the mission?
A prospect profile defines a category of
people that you attract or want to
attract. Within that category are
subcategories called personas.
Persona Detail Sample question to ask
Company / Organization
What is your job title? Role?
What industry does your
company work/is your role in?
What are you looking to
What are you biggest
How do achieve satisfaction?
What motives you to do
Who is your buyer? What do
they do? How do they act?
What do they love? What do
THINK ABOUT THIS
DON'T OVERTHINK YOUR PERSONA'S
Basic details about persona's role and as much relevant background info
as you can find.
Gender, age, location, income if relevant
What is your persona's goals? Understand what they want.
What is their biggest challenge keeping them from succeeding?
How can we help?
How can you solve your persona's problem to achieve their career goals?
What are the most common objections your candidate will present during
the courting / recruiting process?
I AM A CANDIDATE AWARE THAT I HAVE
I need to improve ________________________________________
I need to change jobs because _______________________________
I dislike my current job because ______________________________
I need to learn more about ___________________________________
I like a role that I am able to __________________________________
Your prospect is expressing a need. They
are in the "research" phase of their
problem / frustration.
What resources are available to help me ______________________________________
What skills do I need to increase my role in ____________________________________
What are my options as a job seeker in the industry _____________________________
What growth opportunities exist in ____________ area in the __________ Industry?
Your prospect is considering a career
change. They haven't selected a
company or a role.
I AM A CANDIDATE CONSIDERING
SOLUTIONS FOR MY FRUSTRATION
I need details on the salary and bonus structure being offered for __________________
I need to understand the benefits for ______________________________________
I need evidence that ____________________________________________________
I need assurance that _____________________________________________________
Your prospect has determined they are
ready to make a move and they need to
hear the final details.
I AM A CANDIDATE THAT IS READY TO
MAKE A MOVE TO A NEW ROLE