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Redesigning The Future Of Sex
Through Sextech
@cindygallop
@makelovenotporn
@uxweek #sextech #socialsex
Pro-sex. Pro-porn. Pro-knowing the difference.
SOCIAL SEX
THE BUSINESS MODEL OF
THE FUTURE
Shared values + shared action =
shared profit (financial/social)
The Social Sex Revolution:
MakeLoveNotPorn engages and connects
people around the social sharing of sex for
better communi...
“Fear of what other people will
think”
When you have a truly
worldchanging startup, you have
to change the world to fit it, not
the other way round
What is sextech?
Any form of technology or tech
venture that enhances, innovates
and disrupts in any area of
human sexuali...
Want to breed the next generation of
unicorns?
Start/fund sextech.
The biggest and most profound
social benefit of any area of tech
8
Don’t shut down.
Open up.
The only thing that stops a bad
guy with a business, is a good guy
with a better business
The single biggest money-making
market opportunity of them all
“What valuable company is nobody else building?
..Secrets about people are relatively under-appreciated.
What are people n...
$
“Socially acceptable sex is a huge market. More
interestingly, it’s a huge new market.”
Jon Evans, TechCrunch: “Porn, Sex,...
Every infrastructure challenge
sextech founders face is a huge
disruptive business opportunity
in itself
Everything is redeployable
Rule 34: If it exists, there is porn
of it
Gallop’s Rule: If tech exists, it’s
redeployable as sextech
MakeLoveNotPorn:
-User-generated/crowdsourced
-Videosharing
-Social sharing
-Ephemeral
-Sharing economy
-Data
Key principles for redesigning
the future of sex
1. The female lens
The most innovative startups in
sextech today are from female
founders
Women challenge the
status quo because we
are never it
There is a huge amount of money
to be made out of taking women
seriously
Hardware vs software
Women enjoy sex just as much as
men. Men are just as romantic as
women.
2. Social in every sense
“Take yourself out of the
shadows.”
When you concept and design a
venture around existing societal
bias and prejudice, all you do is
reinforce it
Creating a safe space for social
sex
What are your sexual values?
“I am aroused, but somehow it’s different than what I expected.
It’s not making me outrageously horny..it’s making me crav...
3. Change the iconography
4. Change the language
5. Design for real world data
6. Design for the broader
business context
Sex, cannabis, bitcoin
Opportunity:
The Privateer Holdings of
sextech
The sextech
incubator/accelerator/fund/
holding company of the future
The global sextech hub of the future:
San Francisco?
MakeUXWeekLoveNotPorn
Every other big bet ever made in
the history of tech, pales against
sextech
Go on. Make a bet.
cindy@makelovenotporn.com
Cindy Gallop // Keynote: Redesigning The Future Of Sex Through Sextech // UX Week 16
Cindy Gallop // Keynote: Redesigning The Future Of Sex Through Sextech // UX Week 16
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Cindy Gallop // Keynote: Redesigning The Future Of Sex Through Sextech // UX Week 16

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The tech world welcomes, supports and funds innovation and disruption in every area of our lives and work - except one: the one that has the potential to produce more unicorns, make more money and drive more profound social benefit than any other area of tech.

Cindy Gallop, founder and CEO of MakeLoveNotPorn, delivers a highly provocative, insightful, revelatory and wide-ranging examination of why we need to re-examine our attitudes towards and behavior around sex, and the key role sextech plays in redesigning the future of sex. She'll talk about what sextech is and what it can be; important UX considerations in this most sensitive of all areas; why sextech is the perfect sector in which to do good and make money simultaneously; the battles she and other sextech entrepreneurs fight every day to build their ventures, that demonstrate why this disruption is so badly needed; why the most innovative sextech startups are driven by female founders; and why every other big bet ever made in the history of tech, pales against sextech.

Published in: Design
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Cindy Gallop // Keynote: Redesigning The Future Of Sex Through Sextech // UX Week 16

  1. 1. Redesigning The Future Of Sex Through Sextech @cindygallop @makelovenotporn @uxweek #sextech #socialsex
  2. 2. Pro-sex. Pro-porn. Pro-knowing the difference.
  3. 3. SOCIAL SEX
  4. 4. THE BUSINESS MODEL OF THE FUTURE Shared values + shared action = shared profit (financial/social)
  5. 5. The Social Sex Revolution: MakeLoveNotPorn engages and connects people around the social sharing of sex for better communication > better sex > better relationships > better lives
  6. 6. “Fear of what other people will think”
  7. 7. When you have a truly worldchanging startup, you have to change the world to fit it, not the other way round
  8. 8. What is sextech? Any form of technology or tech venture that enhances, innovates and disrupts in any area of human sexuality and sexual experience
  9. 9. Want to breed the next generation of unicorns? Start/fund sextech.
  10. 10. The biggest and most profound social benefit of any area of tech
  11. 11. 8
  12. 12. Don’t shut down. Open up.
  13. 13. The only thing that stops a bad guy with a business, is a good guy with a better business
  14. 14. The single biggest money-making market opportunity of them all
  15. 15. “What valuable company is nobody else building? ..Secrets about people are relatively under-appreciated. What are people not allowed to talk about? What is forbidden or taboo?..The best problems to work on are often the ones nobody else even tries to solve.” Peter Thiel, ‘Zero To One’
  16. 16. $
  17. 17. “Socially acceptable sex is a huge market. More interestingly, it’s a huge new market.” Jon Evans, TechCrunch: “Porn, Sex, Tech And Cindy Gallop” April 2015
  18. 18. Every infrastructure challenge sextech founders face is a huge disruptive business opportunity in itself
  19. 19. Everything is redeployable
  20. 20. Rule 34: If it exists, there is porn of it Gallop’s Rule: If tech exists, it’s redeployable as sextech
  21. 21. MakeLoveNotPorn: -User-generated/crowdsourced -Videosharing -Social sharing -Ephemeral -Sharing economy -Data
  22. 22. Key principles for redesigning the future of sex
  23. 23. 1. The female lens
  24. 24. The most innovative startups in sextech today are from female founders
  25. 25. Women challenge the status quo because we are never it
  26. 26. There is a huge amount of money to be made out of taking women seriously
  27. 27. Hardware vs software
  28. 28. Women enjoy sex just as much as men. Men are just as romantic as women.
  29. 29. 2. Social in every sense
  30. 30. “Take yourself out of the shadows.”
  31. 31. When you concept and design a venture around existing societal bias and prejudice, all you do is reinforce it
  32. 32. Creating a safe space for social sex
  33. 33. What are your sexual values?
  34. 34. “I am aroused, but somehow it’s different than what I expected. It’s not making me outrageously horny..it’s making me crave human connection…Gallop’s endeavor is creating an alternative perspective. It offers a different conversation. It’s an education about what it means to have sex in the real world.” Oliver Persimmon, SheKnows: ‘Porn Has Been Warping My Perspective On What Satisfying Sex Looks Like’ July 2016
  35. 35. 3. Change the iconography
  36. 36. 4. Change the language
  37. 37. 5. Design for real world data
  38. 38. 6. Design for the broader business context
  39. 39. Sex, cannabis, bitcoin
  40. 40. Opportunity: The Privateer Holdings of sextech
  41. 41. The sextech incubator/accelerator/fund/ holding company of the future
  42. 42. The global sextech hub of the future: San Francisco?
  43. 43. MakeUXWeekLoveNotPorn
  44. 44. Every other big bet ever made in the history of tech, pales against sextech
  45. 45. Go on. Make a bet. cindy@makelovenotporn.com

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