2. Who AM I ?
+ 10 Years Experience in Affiliate marketing
+ Made x,xxx,xxx $$ With Fb ads and Google ads last year
+ Started small , failed many times
+ learn then test test test
“ some people dream of success while other people get up every
morning and make it happen ”
3. Before We begin: How many of you are doing
Google shopping ads ??
29. Testing Troubleshooting
1 - FEW IMPRESSIONS
Problem : Your shopping ads do not get enough impressions to actually see
any type of results .
Solution :
- Add more relevant keywords to your title
- Place the most relevant keywords at the beginning of title and description .
- Add a Google product category that fits your product best .
- Enlarge your description with more useful information and keywords
- Increase your Bid
30. 2 - LOW IMPRESSION SHARE
Problem : You get decent impressions , but the overall impression share ( see Columns
Search Impression Share ) is low .
Solution :
- Increase your Bid
- Increase your daily budget
3 - LOW CLICKS / CTR
Problem : You appear on the Shopping network but you cannot get a decent
amount of clicks to your shopping ads .
31. Solution :
- Choose the best product image that you have as a thumbnail
- Competitive price
- Use both a price and a promotion price .
- If you have usable reviews , integrate them in Shopping ad .
4 - FEW CONVERSIONS
Problem : All your metrics look good , but you seem not to be able to convert the visitors you get on your
store .
Solution :
- Offer even more images of your product
- Give repetitive information ( re-use texts and phrases from Shopping ad to give familiarity )
- Think of overall conversion boosters ( store trust , usability , site load speed , reviews , coupons ,
cross-sells...etc )
32. Testing Optimization
Use Quality Images
Add Ratings & Reviews
Employ SEO Practices
Always Improve
Store Size
Use Negative Keywords
Lower Price Point if you don’t get sales
33. Scaling
Enough Conversions >30 past 30 days
Bid Strategy : Manual CPC
2 Shopping Campaigns ( Same Products )
First Method
- First : Bid Low , Priority High ( Example Bid : 0,5$ )
- Second : Bid High , Priority Low ( Example Bid : 1$ )
The trick is Negative Keywords : Put Your converting keywords in First campaign in negative keyword list .
34. Second method :
Create a Smart Shopping Campaign :
Label winning Products in one product group and subdivide the smart campaign to product groups then
exclude all other groups and target the winning one .
45. - View Content ( 30-60 days ) : Dynamic Remarketing
- Add to cart ( 14- 30 days ) : Dyn Rem + Discounts
- Buyers ( all time ) : Cross-selling with related products
Make the same for other audiences
46. Google Merchant Suspension
the most likely reasons why your account could become suspended :
Don’t sell prohibited items : You can check Google shopping ads policies to avoid selling
prohibited items . Google takes this stuff seriously .
Keep your feed updated : Google will not tolerate outdated feeds with inaccurate pricing,
inventory, old images, links or inaccurate product descriptions.
Take warnings seriously : Take those warnings seriously by fixing the issue, or, if
you’re unable to fix the issue, remove the products that are causing the problem