The Power Of Google Shopping

1. The Power of
By Malainine Cheikh

2. Who AM I ?
+ 10 Years Experience in Affiliate marketing
+ Made x,xxx,xxx $$ With Fb ads and Google ads last year
+ Started small , failed many times
+ learn then test test test
“ some people dream of success while other people get up every
morning and make it happen ”

3. Before We begin: How many of you are doing
Google shopping ads ??

4. Why Google Shopping Ads !
1- Stand Out

5. 2- Grab Attention

6. 2 - Better Quality Leads

7. 3 - Higher Conversion Rates

8. 4 -Easier to Manage

9. How to Make Google Shopping ads ?
Google Merchant
Google Ads
Google Shopping Shopify App

10. Setup Google Merchant Account

14. Link Google Adwords to Merchant Account

15. Install Google Shopping App in Shopify

16. Connect Your Merchant Account and Google Ads account

18. When adding a product to shopify make
sure to select those settings

19. Make Your First Shopping Ad

24. Setup Tracking

25. Setup Google Tag

27. How to Test Products in Google Shopping

29. Testing Troubleshooting
1 - FEW IMPRESSIONS
Problem : Your shopping ads do not get enough impressions to actually see
any type of results .
Solution :
- Add more relevant keywords to your title
- Place the most relevant keywords at the beginning of title and description .
- Add a Google product category that fits your product best .
- Enlarge your description with more useful information and keywords
- Increase your Bid

30. 2 - LOW IMPRESSION SHARE
Problem : You get decent impressions , but the overall impression share ( see Columns
Search Impression Share ) is low .
Solution :
- Increase your Bid
- Increase your daily budget
3 - LOW CLICKS / CTR
Problem : You appear on the Shopping network but you cannot get a decent
amount of clicks to your shopping ads .

31. Solution :
- Choose the best product image that you have as a thumbnail
- Competitive price
- Use both a price and a promotion price .
- If you have usable reviews , integrate them in Shopping ad .
4 - FEW CONVERSIONS
Problem : All your metrics look good , but you seem not to be able to convert the visitors you get on your
store .
Solution :
- Offer even more images of your product
- Give repetitive information ( re-use texts and phrases from Shopping ad to give familiarity )
- Think of overall conversion boosters ( store trust , usability , site load speed , reviews , coupons ,
cross-sells...etc )

32. Testing Optimization
Use Quality Images
Add Ratings & Reviews
Employ SEO Practices
Always Improve
Store Size
Use Negative Keywords
Lower Price Point if you don’t get sales

33. Scaling
Enough Conversions >30 past 30 days
Bid Strategy : Manual CPC
2 Shopping Campaigns ( Same Products )
First Method
- First : Bid Low , Priority High ( Example Bid : 0,5$ )
- Second : Bid High , Priority Low ( Example Bid : 1$ )
The trick is Negative Keywords : Put Your converting keywords in First campaign in negative keyword list .

34. Second method :
Create a Smart Shopping Campaign :
Label winning Products in one product group and subdivide the smart campaign to product groups then
exclude all other groups and target the winning one .

35. Increase ROI with Devices and Time Targeting

38. Make The most from your ads with Retargeting
Remarketing Audiences

42. Make Your First Remarketing
Ad

45. - View Content ( 30-60 days ) : Dynamic Remarketing
- Add to cart ( 14- 30 days ) : Dyn Rem + Discounts
- Buyers ( all time ) : Cross-selling with related products
Make the same for other audiences

46. Google Merchant Suspension
the most likely reasons why your account could become suspended :
Don’t sell prohibited items : You can check Google shopping ads policies to avoid selling
prohibited items . Google takes this stuff seriously .
Keep your feed updated : Google will not tolerate outdated feeds with inaccurate pricing,
inventory, old images, links or inaccurate product descriptions.
Take warnings seriously : Take those warnings seriously by fixing the issue, or, if
you’re unable to fix the issue, remove the products that are causing the problem

47. ShopMessage Bot
One Store results Free Money :)

49. Frequently Bought Together App

50. Again Extra
Money
Generated
Wheelio APP

51. Cart Upsells

52. Checkout Optimization
Link To Checkout Hack :
https://conversionpirate.com/shopify-checkout-hack-3-0/

53. 2 Case Studies
-Product : Home gadget
-Spent almost : 2860 €
-Cost of Product : 10 €
-Revenue : 33822 €
-Profits : 22452 €

54. Product : Beauty Niche
Spent almost : 21 576 €
Cost of Product : 5 €
Revenue : 137 022 €
Profits : 87 606 €

55. By: Malainine Cheikh Malaynine