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Luke Quilter, Managing Director of Sleeping Giant Media, talked about ‘How to Optimise For Local Search Marketing’, and covered how best to plan your digital marketing including:
- Optimising your website and PPC
- What should you be focusing on to make sure you are seen by your clients locally and nationally?
- How does this approach differ from a wider focus and how this ties in to a wider strategy for larger businesses?
- Tools you can use to manage the process more effectively, and what has changed in digital marketing that can affect your efforts.