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frog + Frost SXSW Submission

The global financial services industry is undergoing dramatic change. To stay competitive in a crowded landscape with rapidly emerging new players, established banks are transforming their businesses to stay on top of the rising demand for exceptional customer experiences. So, what does digital transformation really look like? Get an inside peek at the internal and external challenges of disruptive innovation from the teams at Frost Bank and frog design who partnered to drive change within Frost Bank, one of the oldest US establishments in financial services. Our talk will bring together the in-house team perspective alongside the design consultancy lens to transformation design; and will explore key insights to help you bring change to your organizations.

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frog + Frost SXSW Submission
2
In January 2018 work started on Aurora; Frost Bank’s new
Design Language System. A team of designers from Frost
Bank and frog would lay a new design foundation,
helping the company to establish itself as a digital design
leader in financial services.
At SXSW next year, we would like to share insight into the
process for creating the DLS, speak to digital
transformation at Frost Bank, and highlight some of the
emerging trends that we see in design today.
3
One key question
How can design drive digital
transformation within the financial
services industry?
4
1.
2.
3.
Three take-aways
A better understanding of the key challenges of
digital transformation.
The value of design systems and design thinking in
digital transformation.

Insight into how the design industry is evolving
5
Xiomara Alejandro

UX Manager - VP Frost Bank
Andreas Markdalen

Executive Design Director frog
6

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frog + Frost SXSW Submission

  • 2. 2 In January 2018 work started on Aurora; Frost Bank’s new Design Language System. A team of designers from Frost Bank and frog would lay a new design foundation, helping the company to establish itself as a digital design leader in financial services. At SXSW next year, we would like to share insight into the process for creating the DLS, speak to digital transformation at Frost Bank, and highlight some of the emerging trends that we see in design today.
  • 3. 3 One key question How can design drive digital transformation within the financial services industry?
  • 4. 4 1. 2. 3. Three take-aways A better understanding of the key challenges of digital transformation. The value of design systems and design thinking in digital transformation.
 Insight into how the design industry is evolving
  • 5. 5 Xiomara Alejandro
 UX Manager - VP Frost Bank Andreas Markdalen
 Executive Design Director frog
  • 6. 6
  • 7. 7
  • 8. 8FROST DLS - FINAL PRESENTATION
  • 9. 9FROST DLS - FINAL PRESENTATION
  • 10. 10FROST DLS - FINAL PRESENTATION A bold, new direction for Frost Bank.
  • 11. 11FROST DLS - FINAL PRESENTATION Reinforcing an icon.
  • 12. 12FROST DLS - FINAL PRESENTATION
  • 13. 13FROST DLS - FINAL PRESENTATION “Simplicity is the ultimate sophistication” LEO DA VINCI “Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” ANTOINE DE SAINT-EXUPERY “Before you leave the house, look in the mirror and take at least one thing off.” COCO CHANEL On simplicity.
  • 14. 14FROST DLS - FINAL PRESENTATION
  • 15. 15FROST DLS - FINAL PRESENTATION Start with “Why?”
  • 16. 16FROST DLS - FINAL PRESENTATION We design for societal and human impact Each interaction with a digital touchpoint within the Frost Bank eco-system will reinforce customer trust and contribute to the greater good for everyone’s benefit.
  • 17. 17FROST DLS - FINAL PRESENTATION We guide our customers toward financial wellbeing Frost is actively helping customers making better financial decisions. Guidance and support is felt through the experience.
  • 18. 18FROST DLS - FINAL PRESENTATION We anticipate customer needs and respond proactively Frost can help offer a more customized and unique customer experience by understanding and anticipating usage patterns. The experience adapts based on contextual needs.
  • 19. 19FROST DLS - FINAL PRESENTATION We break barriers to understanding by reducing noise and friction Frost is speaking in a language that is understandable and approachable. We take the jargon out of banking to drive inclusion and diversity in the customer base.
  • 20. 20FROST DLS - FINAL PRESENTATION We forge deep relationships built on trust and empowerment Frost will provide the tools and insights needed for customers to empower customers. We always win together.
  • 21. 21FROST DLS - FINAL PRESENTATION
  • 22. 22