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Usability testing in the arts and culture sector

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Slides from a talk given at Digital Works 8 on 2 May 2019.

Published in: Data & Analytics
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Usability testing in the arts and culture sector

  1. 1. USABILITY TESTING IN THE ARTS AND CULTURE SECTOR CHRIS UNITT, ONE FURTHER
  2. 2. WHOSE PROBLEM IS IT?
  3. 3. IT’S OUR PROBLEM
  4. 4. WHO ARE YOUR USERS, REALLY?
  5. 5. Task Participant M P N L T 1. Finding a production 4 4 4 2 4 2. Picking a seat 4 4 4 2 4 3. Finding directions 1 3 4 2 3 4. Dining options 3 1 4 2 4 5. Getting in touch 3 1 3 - 3 6. Finding access info 2 3 1 1 3 7. Searching by date 4 1 3 - - 8. Outdoor performance info 4 4 4 - 3 9. Cast information 4 4 4 - 4 10. Gift membership info 4 2 4 - 2
  6. 6. BARRIERS
  7. 7. DIY TESTING
  8. 8. EASY FIXES
  9. 9. Copy Images Links / CTAs Order of elements
  10. 10. HOW DO YOU KNOW IF YOU’RE DOING WELL?
  11. 11. Do some testing
  12. 12. two hours every six weeks Everyone on the team should observe user research, regularly and often. It’s the best way to make sure a service meets user needs. GovernmentDigitalServiceuserresearch.blog.gov.uk
  13. 13. Do some testing Count your fixes Count your errors
  14. 14. Do some testing Count your fixes Count your errors Customer Effort Score
  15. 15. IN CONCLUSION
  16. 16. It’s not difficult It needs some thought (Get some training?) It needs doing
  17. 17. My name is Chris Unitt. Find me at onefurther.com and @chrisunitt.

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