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20100112 Cmac Labs Inc Dba Media Mentoring Inc Facebook Basics Tom Giuliana Datg Events Rev1a

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20100112 Cmac Labs Inc Dba Media Mentoring Inc Facebook Basics Tom Giuliana Datg Events Rev1a

  1. 1. DownTown at The Gardens “What’s Up With Social Media” Facebook ©™ Basics By Francisco Palacio Media Mentor CTO, CMAC-Labs, Inc. Media Mentoring, Inc.
  2. 2. What is SOCIAL MEDIA? <ul><li>“ In a few short years, social media has profoundly changed the online communication landscape . </li></ul><ul><li>With the advent of new tools and platforms, more and more people are publishing and participating in conversations online. </li></ul><ul><li>Mass adoption of social computing technologies has led to new types of mediated interaction as people maintain more relationships than any time prior.” </li></ul><ul><ul><li>(De Carvalho, Alex: CNJ595, University of Miami, 2009) </li></ul></ul>
  3. 3. How to DO Social Media? <ul><li>Mastery of Social Media, entails … </li></ul><ul><ul><li>“ [That it be]…grounded in practice, and [it] require[s] [active] participat[ion] in social networks, forums, blogs, wikis, micro-blogs, and more. (ibid) </li></ul></ul>
  4. 4. Why DO Social Media? <ul><li>Mastery of Social Media, requires … </li></ul><ul><ul><li>[Through these], readings… examples of emerging technologies and media will bring us greater understanding of the issues, evolution, and practice of social media… (ibid) </li></ul></ul>
  5. 5. How to DO Social Media? (III) <ul><li>Mastery of Social Media, rewards us … </li></ul><ul><ul><li>[One can] also learn from case studies, [researching and ‘friending’ Social Media experts and] speakers, and [through the ‘cultivation’ of] our own learning journals [learn pragmatically about] new effective strategies and applications of these platforms…” (ibid) </li></ul></ul>
  6. 6. Action + Participation = Community <ul><li>Online Communities And Social Networks </li></ul><ul><ul><li>Becoming an active member </li></ul></ul><ul><ul><ul><li>-and participating </li></ul></ul></ul><ul><ul><ul><li>-and creating </li></ul></ul></ul><ul><ul><ul><li>-and managing </li></ul></ul></ul><ul><li>Social networking for promoting </li></ul><ul><ul><ul><li>How does social network design and architecture affect participation? </li></ul></ul></ul><ul><li>What else affects MY participation ? </li></ul><ul><ul><li>(ibid) </li></ul></ul>
  7. 7. …Participation = Community (2) <ul><li>Comparing the [main] platforms : </li></ul><ul><ul><li>(ibid) </li></ul></ul>
  8. 8. My Community = My Social Graph <ul><li>Facebook = Becoming a VERY active member who participates in online communities and the #1 social networks TODAY </li></ul><ul><li>Leverages OUR personal social graph (a.k.a. networking) as it promotes my interests? </li></ul><ul><li>Increases MY participation – and other’s </li></ul><ul><li>Gives us a way to integrate OTHER main platforms - as well as GREAT #SERP </li></ul>
  9. 9. Facebook ©™ As YOUR Weblog … Drawn from the “Blogging Basics” Session on 2010 01 12 from MMS @DowntownGardens
  10. 10. Me and … Weblogs: What For? <ul><li>Periodically validate Search Engines’ Personal Branding & SEO. </li></ul><ul><ul><li>Setup a Google Alert with: </li></ul></ul><ul><ul><ul><li>Your Name </li></ul></ul></ul><ul><ul><ul><li>Your Keywords </li></ul></ul></ul><ul><ul><ul><li>Other relevant pieces of data </li></ul></ul></ul><ul><ul><li>Those in turn become ‘sources’ for your blog entries! </li></ul></ul>
  11. 11. Bottom Line: Branding & Blogging <ul><li>Am I assiduously tending/curating relevant online social activities that impact my Personal and Professional life </li></ul><ul><li>Am I carefully maintaining control? </li></ul><ul><li>Am I seeing measurable results/changes in the quality/quantity of my interactions ? </li></ul><ul><ul><li>Online or otherwise? </li></ul></ul>
  12. 12. Me and … Weblogs: Prerequisites <ul><li>Best Practices: Create a NEW, Master Email Account </li></ul><ul><ul><li>Suggestion: Google Mail </li></ul></ul><ul><ul><li>Ties automatically into Blogging Resources: </li></ul></ul><ul><ul><ul><li>FeedBurner (PodCasting) </li></ul></ul></ul><ul><ul><ul><li>Picasa (Photos) </li></ul></ul></ul><ul><ul><ul><li>Google Wave (Advanced Blogging) </li></ul></ul></ul><ul><ul><li>Strong Filtering Setup </li></ul></ul><ul><ul><ul><li>Manage Automated Messages from all Blogs </li></ul></ul></ul>
  13. 13. Me and… Personal Branding <ul><li>Blog = Current Online Identity </li></ul><ul><ul><li>Facebook: A Great Way to Aggregate via: </li></ul></ul><ul><ul><ul><li>Photos & Videos </li></ul></ul></ul><ul><ul><ul><li>Facebook Business Page (a.k.a. “Fan” Page) </li></ul></ul></ul><ul><ul><ul><li>Facebook Applications: Networked Blogs </li></ul></ul></ul><ul><ul><ul><li>Features: Facebook RSS Feed </li></ul></ul></ul><ul><ul><li>Twitter: Where to create some “Buzz” </li></ul></ul><ul><ul><ul><li>More entries, and the more time spent , the better </li></ul></ul></ul><ul><ul><li>LinkedIN: Same, yet more ‘elegant’ tone </li></ul></ul>
  14. 14. Me and … Weblogs: Where? <ul><li>How/Where to run my Blog: </li></ul><ul><ul><li>Choose a FREE service; i.e. Google’s BlogSpot </li></ul></ul><ul><ul><ul><li>CAVEAT: WordPress.Com is also a great free service, yet lacks some flexibility as advanced features only come with hosted (paid) services </li></ul></ul></ul><ul><ul><ul><li>SOLUTION: Open both accounts, keep them in synch , and use one as “In Case You Missed It” to schedule automatic ‘reruns’ of your content </li></ul></ul></ul><ul><ul><li>Use the Master Email account to create access </li></ul></ul><ul><ul><ul><li>Then add other accounts - if needed. </li></ul></ul></ul>
  15. 15. Me and … Weblogs: What? <ul><li>Blogs = Content Management System </li></ul><ul><ul><li>Core Component of your Media/Communication Strategy </li></ul></ul><ul><ul><li>Leverages your “Social Graph” </li></ul></ul><ul><ul><li>Ought to focus and highlight your ‘strengths’ </li></ul></ul><ul><ul><li>Can be Multi-Media </li></ul></ul><ul><ul><ul><li>Blogs are not only written , but also taped, recorded, photographed, etc. </li></ul></ul></ul><ul><ul><li>Facebook Account: </li></ul></ul><ul><ul><ul><li>Integrator/Integration Point </li></ul></ul></ul>
  16. 16. Me and … Weblogs: How? <ul><li>Content Management System (CMS) </li></ul><ul><ul><li>Think Strategically </li></ul></ul><ul><ul><li>Work in Iterative Mode </li></ul></ul><ul><ul><li>Free Resources: </li></ul></ul><ul><ul><ul><li>File Storage: MediaFire.Com </li></ul></ul></ul><ul><ul><ul><li>RSS: FeedBurner.Com (A Google Service) </li></ul></ul></ul><ul><ul><ul><li>Video: YouTube Channel (A Google Service) </li></ul></ul></ul><ul><ul><ul><li>Audio: CinchCast.Com </li></ul></ul></ul><ul><ul><ul><ul><li>(Creates Files via Phone or Web Interface) </li></ul></ul></ul></ul><ul><ul><ul><li>Radio: BlogTalkRadio.Com </li></ul></ul></ul><ul><ul><ul><ul><li>Allows to create live radio talk shows </li></ul></ul></ul></ul><ul><ul><ul><li>Location: FourSquare.Com </li></ul></ul></ul><ul><ul><ul><ul><li>Allows to promote businesses you frequent – and share instantly. </li></ul></ul></ul></ul>
  17. 17. Me and … Weblogs: What For? <ul><li>Periodically validate Search Engines’ Personal Branding & SEO. </li></ul><ul><ul><li>Setup a Google Alert with: </li></ul></ul><ul><ul><ul><li>Your Name </li></ul></ul></ul><ul><ul><ul><li>Your Keywords </li></ul></ul></ul><ul><ul><ul><li>Other relevant pieces of data </li></ul></ul></ul><ul><ul><li>Those in turn become ‘sources’ for your blog entries! </li></ul></ul>
  18. 18. Facebook ©™ Lingo Understanding the nuances of the Platform/Web Service’s Architecture – and how it ties into your Blogging Activities & Social Graph Management/CRM
  19. 19. Facebook Administration: Profiles <ul><li>Within Facebook, the KEY unit is the “Personal Profile” </li></ul><ul><ul><li>It’s the one that ties your Identity to your Activities </li></ul></ul><ul><ul><li>It’s the one that is managed via Friend Requests </li></ul></ul><ul><ul><li>It’s also the one that can CREATE Business (a.k.a. Fan) Pages for </li></ul></ul><ul><ul><ul><li>Yourself, your organization(s) or your Business(es) </li></ul></ul></ul><ul><ul><li>And it is also LIMITED to a maximum of 5,000 “Friends” </li></ul></ul>
  20. 20. Facebook Administration: Pages <ul><li>For Professional use of Facebook, the KEY unit is the “Page” (a.k.a. Fan) </li></ul><ul><ul><li>CREATED by a Profile FOR a Business Page for </li></ul></ul><ul><ul><ul><li>Yourself, your organization(s) or your Business(es) </li></ul></ul></ul><ul><ul><li>Administered by one or many individual profiles </li></ul></ul><ul><ul><ul><li>Allows most everything that a Personal Profile can do: </li></ul></ul></ul><ul><ul><ul><ul><li>Post Photos </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Create Events </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Share Links </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Edit Notes </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Add Videos </li></ul></ul></ul></ul>
  21. 21. Facebook Administration: Pages (II) <ul><li>EASILY managed via IndividualProfiles “Becoming a Fan” of a page </li></ul><ul><ul><li>No need to “authorize” any requests </li></ul></ul><ul><ul><ul><li>Privacy Settings are SIMILAR to profiles </li></ul></ul></ul><ul><ul><ul><li>(Including Blocking and Reporting) </li></ul></ul></ul><ul><ul><li>Pages have NO LIMITS as to how many can become ‘FANS’ </li></ul></ul><ul><ul><li>A MUST for those who expect to use pages for Promotional Purposes </li></ul></ul><ul><ul><li>Possess Internal Analytics (Metrics/Tracking) </li></ul></ul><ul><ul><li>Allow for Paid Advertising via Facebook Ads </li></ul></ul>
  22. 22. Facebook Integration: Twitter ©™ <ul><li>Many use their Facebook “Page”as the ideal place to ‘start’ their Tweets. </li></ul><ul><ul><li>TIP: Connecting your Page to your Twitter account allows it to be promoted AUTOMATICALLY whenever you type over 140 Characters in it. </li></ul></ul><ul><ul><li>CAVEAT: Facebook’s Status boxes allow for 420 Characters , so: </li></ul></ul><ul><ul><ul><li>Care must be paid to how much it’s typed; </li></ul></ul></ul><ul><ul><ul><li>What is placed where (URL’s, #Hashtags, etc) </li></ul></ul></ul><ul><ul><li>GOAL: both audiences to partake and leverage the connection between them </li></ul></ul><ul><ul><ul><li>REWARD: As well as additional people on Twitter to become “fans” on Facebook – and Viceversa! </li></ul></ul></ul>
  23. 23. Facebook Integration: BlogSpot ©™ <ul><li>Facebook IS the ideal place to ‘gather’ and archive external blogs by connecting RSS Feeds together . </li></ul><ul><ul><li>i.e. BlogSpot or WordPress.Com </li></ul></ul><ul><li>TIP: Connecting your Blog’s RSS Feed to your Page or Profile’s account BOTH allow: </li></ul><ul><ul><li>External Blog entries to be promoted AUTOMATICALLY on the FB “Homestream” </li></ul></ul><ul><ul><li>(Live and News Feeds) </li></ul></ul><ul><li>GOAL: External Blog entries then become a part of your Personal Profile’s “Notes” </li></ul><ul><ul><li>I.e. Secondary Blog, automated </li></ul></ul>
  24. 24. Facebook Integration: BlogSpot ©™ (II) <ul><li>CAVEAT: Facebook’s relying on a Third-Party app (Networked Blogs) to supply the RSS Feed managemen </li></ul><ul><ul><li>I.e. Personal Profiles RSS Feeds DO go straight to Facebook Notes, allowing Tagging and other Facebook-native Features. </li></ul></ul><ul><li>REWARD: Partake and leverage the connection between: </li></ul><ul><ul><li>Your Blogs, VLogs, PicBlogs, etc </li></ul></ul><ul><ul><ul><li>- and your Facebook Social Graph </li></ul></ul></ul>
  25. 25. Facebook Creation: Videos <ul><li>Within Facebook, one can load HD videos </li></ul><ul><ul><li>CAVEAT: Currently LIMITED to: </li></ul></ul><ul><ul><ul><li>20 Minutes , and </li></ul></ul></ul><ul><ul><ul><li>2 Gb in size. </li></ul></ul></ul><ul><ul><li>ADVANTAGES: These videos can then be: </li></ul></ul><ul><ul><ul><li>Tagged </li></ul></ul></ul><ul><ul><ul><li>Commented </li></ul></ul></ul><ul><ul><ul><li>Edited </li></ul></ul></ul><ul><ul><ul><li>Thumbnail Managed </li></ul></ul></ul><ul><ul><ul><li>Shared as any other FB Item would be (Photos, etc) </li></ul></ul></ul><ul><ul><ul><li>Embedded in your Blog or Website </li></ul></ul></ul><ul><ul><ul><ul><li>(Using <OBJECT> and <EMBED> Tags </li></ul></ul></ul></ul><ul><ul><li>NOTE: They need to be loaded INDIVIDUALLY to a Business/Fan Page </li></ul></ul><ul><ul><ul><li>And they will be added to it ‘under’ the Administrator’s Personal Profile </li></ul></ul></ul>
  26. 26. Facebook Creation: Photos <ul><li>Within Facebook, one can load Photo Albums </li></ul><ul><ul><li>CAVEAT: Currently LIMITED to: </li></ul></ul><ul><ul><ul><li>200 Photos </li></ul></ul></ul><ul><li>ADVANTAGES: These Photos can then be: </li></ul><ul><ul><ul><li>Tagged </li></ul></ul></ul><ul><ul><ul><li>Commented </li></ul></ul></ul><ul><ul><ul><li>Edited </li></ul></ul></ul><ul><ul><ul><li>Thumbnail Managed </li></ul></ul></ul><ul><ul><ul><li>Shared as any other FB Item would be (Videos, etc) </li></ul></ul></ul><ul><ul><ul><li>Loaded to a Business/Fan Page and added to it ‘under’ the Page’s Own Name </li></ul></ul></ul><ul><ul><li>TIP: May want to add “Watermarks” related to your Business prior to Loading </li></ul></ul><ul><ul><li>TIP: May also want to Optimize (Image Size) to facilitate the conversion process = less time to load </li></ul></ul>
  27. 27. … Reminder: Bottom Line for me? <ul><li>Does it matter to me that online social activities (or lack thereof) may affect my Personal and Professional life? </li></ul><ul><li>Do I care about maintaining control? </li></ul><ul><li>Should I merely give up ? </li></ul>
  28. 28.
  29. 29. “ Facebook Basics” at PBSC <ul><li>This primer is the overview of a CBIT class currently scheduled as follows: </li></ul><ul><li>Facebook Basics CBO 0032 $45.00 </li></ul><ul><ul><li>You will learn how to sign up and design your own site, what is the Wall, how to have a fan page and how to be a fan, events and finding friends. (2 hours) </li></ul></ul><ul><ul><ul><li>DATE: Thursday, 02/11 TIME: 8:00p-10:00p </li></ul></ul></ul><ul><li>Enroll via: www.pbcc.edu/x15825.xml </li></ul>
  30. 30. CBIT at PBCC… <ul><li>Customized Business and Industry Training (CBIT) is available to meet the personal and professional development needs of local businesses. </li></ul><ul><ul><li>Whether you are a large or small business, these are just a few of the areas where we can provide customized training: </li></ul></ul><ul><ul><ul><li>Customer Service </li></ul></ul></ul><ul><ul><ul><li>Leadership </li></ul></ul></ul><ul><ul><ul><li>Management/Supervisory </li></ul></ul></ul><ul><ul><ul><li>Team Building </li></ul></ul></ul><ul><ul><ul><li>Computer & Software </li></ul></ul></ul><ul><ul><ul><li>Motivational </li></ul></ul></ul>
  31. 31. CBIT… <ul><li>If you’ve ever struggled with employee retention or turnover, low morale, productivity or training issues; or if you simply have a desire to provide quality training at affordable prices , CBIT will be able to assist you in providing: </li></ul><ul><ul><li>In-house training for a group of employees in one or multiple areas </li></ul></ul><ul><ul><li>Targeted, business-specific training tailored for your specific business or industry </li></ul></ul><ul><ul><li>Time-relevant training to enhance employee skills </li></ul></ul>
  32. 32. CBIT… <ul><li>Customized training can be held at your location, or conveniently at any one of PBCC’s locations </li></ul><ul><ul><li>Boca Raton, Belle Glade, Lake Worth, Downtown West Palm Beach, Palm Beach Gardens </li></ul></ul><ul><li>To schedule a free assessment or consultation with one of our Business and Industry Specialists, please contact us at: </li></ul><ul><ul><li>(561)868-3700 </li></ul></ul><ul><ul><li>or visit us at http://www.pbcc.edu/x15825.xml </li></ul></ul>
  33. 33. Takeaways/Next Steps: <ul><li>Follow us on Twitter: </li></ul><ul><ul><li>@ FJPalacio </li></ul></ul><ul><li>Connect on LinkedIN: </li></ul><ul><ul><li>http:// sn.im/LnkdN </li></ul></ul><ul><li>Connect on Facebook: </li></ul><ul><ul><li>http://sn.im/MMS_FB </li></ul></ul><ul><li>Connect on Meetup.Com: </li></ul><ul><ul><li>http://sn.im/MMS_Meetup </li></ul></ul><ul><li>Enroll in PBCC: </li></ul><ul><ul><li>www.pbcc.edu/x15825.xml </li></ul></ul>
  34. 34. Thanks!!! <ul><li>@ FJPalacio </li></ul>… and to our Host:
  35. 35. Credits/Bibliography <ul><li>@ AlexDC </li></ul><ul><li>UM Faculty </li></ul>All trademarks used here are the property of their respective owners and appear here only for illustrative purposes.

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