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Recruitment Marketing Report Card: Fortune 500

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Recruitment Marketing leverages the latest digital marketing tactics such as search engine optimization, pay per click advertising, social media and mobile

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Recruitment Marketing Report Card: Fortune 500

  1. 1. SmashFly’s Recruitment Marketing Report Card for the 2016 Fortune 500
  2. 2. Sponsored by: http://www.smashfly.com/ @SmashFly
  3. 3. HOUSEKEEPING This program is being recorded and will be available within 24 hours of airing. You can download the recording at http://www.recruitingwebinars.com/ YOUR CONTROL PANEL ● Audio Mode ● Questions ● #RDaily
  4. 4. Amy Miller Recruiter, Microsoft @AlaRecruiter Craig Fisher Marketing / Employer Branding Leader Allegis Global Solutions RPO @fishdogs Bill Boorman Managing Director, RecruitingDaily @BillBoorman TODAY’S EXPERTS
  5. 5. LET’S DROP SOME KNOWLEDGE From August to October 2016, SmashFly analyzed the career websites, social channels, lead generation and talent nurture of the 2016 Fortune 500 to understand their use of Recruitment Marketing practices. Practices assessed were publicly available via the Internet and covered 36 criteria across 8 categories.
  6. 6. Biggest Takeaway: The 2016 Fortune 500 companies are better recruitment marketers than last year’s class. The 2016 Fortune 500 earned an overall average of C for their use of Recruitment Marketing best practices. Their overall grade is “good,” but can be improved by: - Enabling candidate leads to opt in to a talent network or job alerts without before applying for a job - Nurturing leads with consistent, personalized communication to convert leads into qualified applicants at the right time - Sharing content other than jobs through email and social channels in order to attract and engage
  7. 7. What is an employer brand and how does that differ from a consumer brand.
  8. 8. What are some of the ways to work with an agency or is it more advantageous to bring that function in – house?
  9. 9. What are way that you’ve measured success and how does one ensure they are getting an ROI on their recruitment marketing spend?
  10. 10. How does recruitment marketing impact the bigger business / bottom line of the organization?
  11. 11. What are unique innovative tactics that you have seen or deployed that have had significant impact on your efforts?
  12. 12. 1. SEO 2. CONTENT 3. INITIATIVE 4. EMPLOYER BRANDING 5. MOBILE 6. SOCIAL 7. NURTURE 8. PERSONALIZATION RECRUITMENT MARKETING CATEGORIES

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