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DIRECTV Product Strategy - The Future of Television

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2020 Product Strategy for DIRECTV

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DIRECTV Product Strategy - The Future of Television

  1. 1. DIRECTV DECEMBER 15, 2014 xDNA Strategy 1 Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.14
  2. 2. The Business Landscape How It Looks In 2020 Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.141
  3. 3. Fragmentation in entertainment persists, and competition is becoming more fierce. Every day tech news sites publish stories about a new product or initiative from an existing competitor or an ambitious new entrant determined to challenge the status quo. 2013 marked the first full-year net decline of cable subscriptions, decreasing by 250,000 over the course of the year. In that same period, 5 million people subscribed to over-the-top services. This trend has shown no sign of abating as people continue to cut the cord and an entire generation grows up never having had the cord in the first place. Even the networks that once thrived on Linear TV, such as HBO and Showtime, are offering standalone over-the-top products. Compounding this, Netflix, Hulu, and YouTube have become full-fledged content producers, making huge bets on original and exclusive content. In short, it’s changing fast, and there are no great unifiers to bring the offerings together. The Business Landscape Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.142
  4. 4. IN 2 DAYS (DECEMBER 9th & 10th, 2014) NEWS HAPPENS FAST Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.143
  5. 5. LIVE SPORTS LINEAR TV EXCLUSIVE CONTENT LIVE EVENT TV VOD/DVR USER EXPERIENCE APP ECOSYSTEM HUB OF THE HOME COMPETITIVE SET PLUS UNKNOWN FUTURE PRODUCTS Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.144
  6. 6. STRENGTHS VS. THREATS HIGH STRENGTH LOW STRENGTH HIGH THREATLOW THREAT LIVE TV LINEAR TV EXCLUSIVE CONTENT VOD/DVR HUB OF THE HOME APP ECOSYSTEM Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.145
  7. 7. The Technology Landscape How It Looks In 2020 Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.146
  8. 8. The 3rd quarter of 2014 was the first time people spent more time on their mobile devices than they did on their televisions. Mobile continues to take viewing share from TV. Rapid iteration is the norm, as companies build, deploy, and test new features and technologies with increasing frequency. As mobile connection speed improves, web technologies begin to take back previously lost market share from native apps. Developers are drawn to the efficiency of building a single, cross-platform application. Recommendation & personalization services as well as voice recognition systems have improved exponentially and are available as 3rd party services. New televisions are shipping with front-facing cameras & microphones. Wearables, such as fitness trackers and smartwatches, have become ubiquitous. Devices can seamlessly connect to both one other and to available wireless networks. The Technology Landscape 2020 Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.147
  9. 9. THE TRENDS ARE CLEAR “In 2013, activity trackers generated an estimated $290 million in American retail sales, according to Ben Arnold, an analyst at New York’s NPD Group, who says the market could double this year.” WELL BLOG “Another new application area seen as having great potential for SR is the smart TV, which is still suffering from the cumbersome interface of the conventional remote control. Speech is seen as a potentially more natural, powerful way of controlling the next generation of TVs” NEWELECTRONICS TECH OUTLOOK Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.148
  10. 10. The 2020 Individual & Their Relationship To Society & Media Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.149
  11. 11. Increased quality of connectivity has lead to increased mobility. The population centers where people traditionally came to work have seen competition from smaller cities attracting companies and talent. Additionally, the changing nature of work has led to more companies hiring independent contractors rather than employees, resulting in a workforce that’s more nomadic than ever before. This type of working arrangement places a decreased importance on both time and place, freeing people from the traditional 9-5 working hours. Additionally, baby boomers are retiring in greater and greater numbers and heading for warmer climates. The sharing economy has become mainstream. To this generation, access is far more important than ownership. All media is personalized and tailored to the user. And after over 10 years of owning smartphones, this generation natively multi-tasks, resulting in the paying of only segmented attention to what they are viewing. The 2020 Individual & Their Relationship To Society & Media Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1410
  12. 12. BASIS FOR THESE ASSUMPTIONS The average American now spends more time on their mobile devices than in front of the television A majority of Americans are comfortable using a secondary form of device at the same time as watching television Nearly 50% of licensed drivers say that they would sometimes choose to spend time with friends online rather than driving to see them SOCIAL/PERSONAL Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1411
  13. 13. Strategy & Key Concepts Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1412
  14. 14. We must know what we are. Great design stemming from ruthless product discipline, with laser focus on the content viewing experience. The breadth of entertainment options has become so great that it’s virtually impossible to keep track. DIRECTV integrates all the best entertainment content sources and offers them to the users in a logical, fast, and easy to use experience. We must know what we’re not. Avoid adding functionality that clutters the experience without adding value to the viewing experience. We are not the hub of the home, a game system, or an app ecosystem. These do not contribute to the core viewing experience. The experience will be social by design, encouraging shared collective experiences even when people are not together in either space or time. DIRECTV’s national footprint offers a unique advantage over most other providers in this space. DIRECTV brings the entire entertainment universe to our viewers in an organized, curated, and delightful way across all devices, connecting them with friends, family, and the world. Experiential Strategy Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1413
  15. 15. Having had top of the line mobile devices that “just work” for more than a decade, users will no longer accept an inferior user experience. They expect modern, responsive interfaces that are updated in real time. There are plenty of competitors to choose from across a myriad of platforms if we do not deliver on this basic idea. The entire system will be built on a technology stack that is flexible, scalable, and allows for rapid deployments. Clean, responsive code with no lag will be a priority throughout the entire device ecosystem, including televisions, mobile devices, and over-the-top experiences. Engineering Delight Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1414
  16. 16. DIRECTV brings the entire entertainment universe to our viewers in an organized, curated, & delightful experience across all devices, connecting them with friends, family, and the world. Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1415
  17. 17. Ultimate Entertainment Aggregator The New Channels TV is still the “Great Uniter” Location Independence Interactivity, Not Apps 01 02 03 04 05 Pillars Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1416
  18. 18. SEARCH ALL CONTENT ACROSS ALL PLATFORMS 01 Ultimate Entertainment Aggregator Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1417
  19. 19. Viewers want to watch House of Cards because their friends are talking about it on Facebook, not because it comes from Netflix. In other words, they care more about the content than they do about the source. They just want to find it quickly and easily in order to start binge watching. Additionally, an entire universe of supporting content is available. Interviews, behind the scenes video, soundtracks, tweets, actor profiles, and reviews can be found online, but rarely in a central location. content page The Ultimate Entertainment Aggregator Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1418
  20. 20. DIRECTV will become the universal destination for all entertainment content. We will bring the entire entertainment universe to the viewer by scouring all networks, websites, and social channels. Searching for the same content in different contexts could serve the results in different priorities based on any number of factors including device, time of day, location, weather, and more. A rainy Sunday afternoon television search might prioritize longer form video while a mobile device search might on the evening commute might prioritize shorter form video, social content, or reviews from fan sites. The Ultimate Entertainment Aggregator Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1419
  21. 21. TRADITIONAL NETWORKS OTT NETWORKSUGC NETWORKS MEDIA SOCIAL LINKS/RELATIONSHIPS MUSIC CONTENT THE CONTENT SOURCES: Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1420
  22. 22. THE CHANNEL IS DEAD...LONG LIVE THE CHANNEL 02 “TELEVISION EXECUTIVES ALREADY SHARE HORROR STORIES ABOUT HOW THEIR CHILDREN HAVE ASKED THEM WHAT A ‘CHANNEL’ IS” THE ECONOMIST OCT 25 2014 The Sunset of Linear TV & The “New Channels” Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1421
  23. 23. Linear TV and the traditional channel guide are becoming an obsolete content delivery model. People want content when they want it and, as a result, everything is now on demand as soon as it is released. However, the choices have become complicated. There is an ever growing range of entertainment options, both free and paid. While at first unbundling seems like a boon for consumers, it actually creates more problems than it solves. People realize that it’s a much better value to pay for an inclusive DIRECTV package rather than a disparate assortment of OTT services. The OTT services are starting to feel this, so DIRECTV can strike favorable licensing agreements with these providers as they face pressure from both viewers and competitors. “FOR ON UNNAMED SERIALIZED DRAMA ON NETFLIX, 25 PERCENT OF VIEWERS FINISHED THE ENTIRE 13 EPISODE SEASON IN JUST TWO DAYS, WHILE 48 PERCENT TOOK ONLY A WEEK. ‘THE INTERNET’, SAYS NETFLIX EXECUTIVE TED SARANDOS, ‘IS ATTUNING PEOPLE TO GET WHAT THEY WANT WHEN THEY WANT IT” THE WEEK NOV 29 2014 The Sunset Of Linear TV Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1422
  24. 24. THE PROBLEM WITH UNBUNDLING: THE AVERAGE VIEWER WATCHES AN AVERAGE OF 15 CHANNELS | AVERAGE OTT SUBSCRIPTIONS COST APPROXIMATELY $10/MONTH THIS WOULD MEAN THAT THE UNBUNDLED CONTENT COSTS $150/MONTH & THEN FACTOR IN NETFLIX, HULU & MUSIC SUBSCRIPTIONS - ALL PAID TO DIFFERENT PROVIDERS ON ALL DIFFERENT DAYS OF THE MONTH A DIRECTV PACKAGE IS A BETTER DEAL ALL YOUR CONTENT IN THE SAME PLACE WHERE YOU NEED IT, WHENEVER YOU NEED IT & PAY JUST ONE MONTHLY FEE CONTENDING WITH A MESS OF DIFFERENT INTERFACES... ... IF YOU CAN EVEN FIND THE SHOW IN THE FIRST PLACE THIS INVOLVES: Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1423
  25. 25. The benefit to having access to every content option is its huge selection. However this is also it’s drawback, as huge content libraries can cause “analysis paralysis,” making it very difficult to decide what to watch. DIRECTV will create a new offering to help navigate this issue. Rather than the linear channels of yesterday or the endless menus offered by some of today’s OTT services, the focus instead will be on curated channels of shows, movies, music, podcasts, and other content from disparate sources. We will take this crazy world and make it not only logical, but delightful. The “New Channels” Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1424
  26. 26. LIVE TV LIVE EVENT, HAPPENING RIGHT NOW (SPORTING EVENT, AWARD SHOW, ETC.) BASED ON YOUR CURRENT INTERESTS, FROM THE DIRECTV BROWSER COOKIE CURATED BY IN-HOUSE DIRECTV CURATORS CURATED BY POPULAR TASTEMAKERS USER CURATED COLLECTION OF DIRECTV OR FOUND CONTENT PRIVATE CONTENT FROM FRIENDS AND FAMILY, LIKE BABY VIDEOS, ETC. VIDEO POSTED TO YOUR SOCIAL MEDIA FEEDS CURATED BY BRANDS. BRANDS TO SUBSIDIZE CERTAIN CONTENT TECH NEWS 90’S PRIME TIME SITCOMS IGGY AZALEA’S FAVORITE SHOWS DAVE’S SPACE YOUR FAMILY CHANNEL SOCIAL EXPLORER MOVIES - BROUGHT TO YOU BY NORTHFACE EXAMPLES OF WHAT A CHANNEL MIGHT CONSIST OF: Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1425
  27. 27. HUMAN FRIENDS/SOCIAL TASTEMAKERS DIRECTV CURATORS BRANDS / SPONSORED CHANNELS PRIVATE FAMILY BASED ON MOOD & MODE LOCATION BROWSING HISTORY INTERESTS SOCIAL FEEDS BESPOKE FUNCTIONALITY AUTOMATIC& MEET THE CURATORS... Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1426
  28. 28. ADDING “LIVENESS” TO TIME-SHIFTED CONTENT 03 “PSY’S ‘GANGNAM STYLE’ BREAKS YOUTUBE VIDEO COUNTER” BILLBOARD DEC 03, 2014 TV is Still The Great Uniter Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1427
  29. 29. One of the drawbacks of watching time-shifted programming is that the viewer can feel disconnected from the social experience of real-time viewing. Once upon a time, millions of people sat down at the same time to experience moments like the moon landing or the series finale of blockbuster shows like M.A.S.H. and Cheers. This continues today as people text and tweet along with the program while it airs. This type of entertainment plays a role in a far larger social and cultural conversation, and people don’t want to miss out. As entertainment moves away from a linear, appointment model towards an always available, on demand model, we must inject that feeling of “liveness” that threatens to be lost. TV Is Still The Great Uniter Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1428
  30. 30. THEN & NOW MOON LANDING WATCHED BY 530 MILLION PEOPLE IN ONE MOMENT (14% OF THE WORLD’S POPULATION) JULY 20, 1969 GANGNAM STYLE OVER 1 BILLION VIEWS IN 5 MONTHS (14% OF THE WORLD’S POPULATION) JULY-DECEMBER 2012 MOMENTOUS ENTERTAINMENT OCCASIONS Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1429
  31. 31. DIRECTV can create an experience that brings that sense of liveness to the timeshifted viewing experience. Using the 2nd screen, encourage social interactions, like dropping a comment or making an animated GIF of whatever they are watching. Viewers watching later on DIRECTV will be able to see this content layer unfold in real time as they watch the program. These viewers would have a number of different “layers” they could toggle between, including celebrities, friends, DIRECTV, or pre-set groups. image of out screen in situ - in similar style to the phone above? or from the photo story boards TV Is Still The Great Uniter Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1430
  32. 32. APPOINTMENT VIEWING IN AN ON DEMAND WORLD 04 Location Independence Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1431
  33. 33. As mobility increases and people move around with greater frequency, the desire to experience entertainment with family and friends persists. In fact, that distance likely makes that urge even stronger. However, it’s difficult to share these moments when people are apart, and doubly difficult if the content is time shifted. Location Independence Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1432
  34. 34. Create an experience that enables people to watch both live and time shifted content when they are apart. Using the built-in cameras on newer TVs and mobile devices, users will connect visually with each other while watching their favorite shows, allowing them to laugh, cry, or cheer together from across town or across the world. To ensure time shifted content is synced between viewers, they can either schedule a time to watch later or join a friend who is already watching. Location Independence Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1433
  35. 35. THE WORLD DOESN’T NEED ANOTHER APP STORE 05 Interactivity, Not Apps Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1434
  36. 36. In addition, technology giants like Apple, Google, Microsoft, and Amazon have different app stores. Each of these has a different SDK and code base, and already engage in fierce competition for developers. In some cases DIRECTV is an OTT app on other devices, so proprietary experiences won’t be compatible across all devices. Users don’t need another grid of apps to contend with in their daily lives, especially if they don’t add value to the core viewing experience. A system where every network has its own dedicated app, with different interfaces and interactions within, would be a terrible user experience. This would be an unwelcome evolution from the already overwhelming channel grid. Interactivity, Not Apps Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1435
  37. 37. Introduce a web based platform that enables DIRECTV, content producers, and 3rd party developers to create interactive experiences around the programming. To be clear, this is not an app store, but rather bespoke interactive experiences exclusively tailored to the on-screen content. Because the interactive experiences are web-based instead of native, there is no need for a complicated SDK. These experiences can work on any device. Interactivity, Not Apps Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1436
  38. 38. The Stories The User Experience Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1437
  39. 39. STORY 1: Recommendation, Curation & The New Channel Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1438
  40. 40. Adam is home watching TV. Adam’s girlfriend stops by and joins him on the couch. DIRECTV recognizes and greets her: “Welcome, Alana.” Even though Alana does not have DIRECTV herself, having created her profile a few months earlier means that DIRECTV is able to personalize recommendations for both viewers. Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1439
  41. 41. DIRECTV knows Adam and Alana’s favorite shows, and recommends programs they might like watching together. This means no more 40 minute debate on what to watch, or settling for something boring. Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1440
  42. 42. Adam and Alana’s friend, Martha, is an avid curator who loves sharing her favorites with her friends. Since they all share some similar taste in shows, DIRECTV recommends her “Must Watch” channel. They select to see what Martha has picked. Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1441
  43. 43. Martha’s curated list of her favorite shows. Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1442
  44. 44. When Adam and Alana select a show, their friends can also see what they’re watching and join in. Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1443
  45. 45. STORY 2: A World Of Entertainment Options Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1444
  46. 46. Dana activates the voice search feature and says, “Show me the O.C.” Immediately, she sees an array of results. Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1445
  47. 47. The results range from across the entertainment spectrum, including seasons, related channels and videos, soundtracks, and more. Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1446
  48. 48. If Dana were to perform the same search on her mobile device, DIRECTV would offer additional mobile friendly content, including articles and relevant social interactions. Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1447
  49. 49. STORY 3: Entertainment Tailored to Life Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1448
  50. 50. After a day of intense meetings and last-minute holiday shopping, Eric is finally ready to head home. As he gets on the train, his smartwatch detects that his stress levels are higher than usual, and notifies the DIRECTV app on his phone. DIRECTV suggests two entertainment options to help him unwind on the journey home: 1. Arrested Development 2. Spotify playlist – “Relax and Keep Calm” Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1449
  51. 51. At home, Eric decides to relax in front of the TV before heading out to the Tribe Called Quest concert later that evening. When he turns on the TV, he receives a suggestion to watch the Tribe Called Quest documentary to help get him in the mood. Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1450
  52. 52. As Eric sits in his driveway preparing to leave, DIRECTV suggests his favorite Tribe songs for his drive to the show. Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1451
  53. 53. STORY 4: Time-Shifted Liveness Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1452
  54. 54. Irene and her friend Amanda have been binge watching “How I Met Your Mother.” While waiting at the airport, Irene picks up where she left off on her tablet. Comments added by Amanda, who finished the episode the night before, pop up on screen as Irene watches. She replies to a couple comments as well as adding a few new ones. Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1453
  55. 55. After boarding the plane and finding her seat, she casts the next episode to the seat-back TV in hopes of finishing the season during the flight. Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1454
  56. 56. STORY 5: Oscar Night Viewing Party Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1455
  57. 57. Irene invites over a few friends to watch the Oscars. While watching, everyone is notified via mobile phone to vote for Best Actress in a national social poll. Everyone votes and the results are displayed on the TV screen. Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1456
  58. 58. Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1457
  59. 59. Jennifer Lawrence is announced the winner. As she walks up to receive the award, she trips and falls on the steps. Amused, Irene saves the moment using her tablet. She then uses the clip to make a funny GIF, posts it to Facebook, and casts it to the TV for everyone in the room to enjoy. Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1458
  60. 60. Irene posts the GIF to Facebook. Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1459
  61. 61. & casts it to the TV for her friends to see. Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1460
  62. 62. STORY 6: Watching Together From A Distance Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1461
  63. 63. Three friends want to watch Keeping Up With The Kardashians together but since going away to college, they live in three different cities. The DIRECTV app automatically finds an open slot in their calendars and sends out an invitation. All accept and an appointment is set on their calendars. Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1462
  64. 64. As the time to watch approaches, they all receive a notification to join the viewing session. Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1463
  65. 65. They enjoy video chatting while the show is playing so they can laugh at their favorite moments together. Carolina jumps onto the couch to watch and connects using the camera on her TV. Leah joins from her dorm room bed on her iPad. Charlotte pushes in headphones and takes a study break in the back of the library using her phone. Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1464
  66. 66. Leah on her iPad. Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1465
  67. 67. Gemma jumps on the treadmill and switches on DIRECTV. She sees that her new work friend Carolina is watching Keeping Up With The Kardashians and begins watching mid-way for some light entertainment. It will be fun the laugh about the episode together the next day at work. Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1466
  68. 68. Gemma begins watching the show while working out. Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1467
  69. 69. Family and friends can also stay better connected while watching live events, even when they are miles apart. Mike loves watching the Browns with his son, Haden, and his father, Pete. Although they can’t be together, DIRECTV allows them to simulate a similar viewing experience. The Browns score a touchdown, which automatically launches the video chat panel so they can celebrate together! Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1468
  70. 70. Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1469
  71. 71. Thanks. Big Spaceship + DIRECTV DIRECTV xDNA Strategy 15.11.1470

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