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Skye High Media Deck

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Taking your Amazon Advertising strategy from Phase 1 to Phase 2

Published in: Business
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Skye High Media Deck

  1. 1. Meet Mark
  2. 2. Taking Your Amazon Advertising Strategy from Phase 1 to Phase 2 (Good to Great)
  3. 3. Top 3 Strategies for Amazon PPC
  4. 4. 1. Implementing Correct Campaign Structure . Number of ASINS . Product Lifecycle
  5. 5. Campaign Set up for up to 50 ASINS
  6. 6. Campaign Set up for 1000+ ASINS
  7. 7. 2. Taking Advantage Of New Placements & Formats .Auto Campaign Placements . Store Spotlights .Amazon Posts . Sponsored Display
  8. 8. Auto Campaign Optimisation
  9. 9. Store Spotlights
  10. 10. Amazon Store Examples
  11. 11. Amazon Posts
  12. 12. Sponsored Display
  13. 13. 3. Understanding Your Metrics .What to optimise against .Understanding ACOS . Ads Conversion Rate
  14. 14. Which metrics to focus on
  15. 15. Getting to grips with ACOS
  16. 16. Understanding Conversion Rate
  17. 17. Summary: 1. Pick the right campaign structure for your business. Focus on No. of ASINS, key trading times and ASIN Lifecycle to determine this. 2. Take advantage of new placements and optimisation features. 3. Automatic Campaigns - implement placement bids. 4. Set up Store Spotlights for your Amazon Store to drive further awareness of this platform. 5. Look out for Amazon Posts 6. Run Sponsored Display Ads (US only) if applicable. 7. Understand the metrics. 8. Know which metrics to optimise against. Think of product lifecycle and historical data. 9. Get to grips with your ACOS. 10.Familiarise yourself with organic conversion rate and ads conversion rate.
  18. 18. Contact US Skye High Media @skye_high_media enquiries@skyehighmedia.com skyehighmedia.com

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