Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
17 janvier 2017
3rd October 2017
Worldwide Content
and Audience Insights
1
TV Consumption
& 4-screen Usages
YOUNG
ADULTS 2h01
ALL 3h48
Big 5 Daily
TV Viewing Time
3h47
3h46
3h53
3h26
4h11
TV Consumption & 4-screen Usages
Average d...
TV Consumption & 4-screen Usages
4-screen audience measurement is coming in 15 countries
Eurodata TV Worldwide / Relevant ...
30 episodes
17/07/2017-25/08/2017
144 episodes
02/01/2017-31/08/2017
NEW USAGES
VS.
LIVE TV
+36%
+19%
Overnight
2,470 K
vi...
2
Game-Changing Broadcasters’
Strategies
Game-Changing Broadcasters’ Strategies
Broadcasters’ strategy over time
Broadcasters want to make a change and innovate
Eu...
Game-Changing Broadcasters’ Strategies
… with new formats for mobile
Broadcasters want to make a change and innovate
Eurod...
11/10/2017 9
3
Sport
Audience Profile
Sport
Voetbal Inside season 2016/2017 on RTL7
Online screens, a way to target a younger audience
Audience...
France Netherlands Germany UK Spain
Sport
UEFA Women’s EURO 2017
On Free To Air channels, new opportunities for sports
pro...
11/10/2017 12
4
International Content Trends
International Content Trends
Going forward and looking back
Eurodata TV Worldwide / Relevant partners – All rights reserve...
International Content Trends
Awake to todays world
Eurodata TV Worldwide / Relevant partners – All rights reserved / Slot ...
International Content Trends
Escape from what you are familiar
Eurodata TV Worldwide / Relevant partners – All rights rese...
CONTACTS
Laurent BATTAIS
Executive Director Médiamétrie
Senior-Vice President Eurodata TV Worldwide
+33 1 47 58 94 51
lbat...
Upcoming SlideShare
Loading in …5
×

The Global Dynamics of Television: Engaging viewiers with innovative content in a 4-screen environment

142 views

Published on

An extract of the 3rd edition of our London conference about "engaging viewers with innovative content in a 4-screen environment" in collaboration with Tape Consultancy.

Published in: Data & Analytics
  • Be the first to comment

  • Be the first to like this

The Global Dynamics of Television: Engaging viewiers with innovative content in a 4-screen environment

  1. 1. 17 janvier 2017 3rd October 2017 Worldwide Content and Audience Insights
  2. 2. 1 TV Consumption & 4-screen Usages
  3. 3. YOUNG ADULTS 2h01 ALL 3h48 Big 5 Daily TV Viewing Time 3h47 3h46 3h53 3h26 4h11 TV Consumption & 4-screen Usages Average daily viewing time on first half of the year 2017 Daily TV viewing time keeps high level in Europe Big 5 Eurodata TV Worldwide / Relevant partners – All rights reserved
  4. 4. TV Consumption & 4-screen Usages 4-screen audience measurement is coming in 15 countries Eurodata TV Worldwide / Relevant partners – All rights reserved Live Time-shifted Unified 4-screen From 2018 onwards
  5. 5. 30 episodes 17/07/2017-25/08/2017 144 episodes 02/01/2017-31/08/2017 NEW USAGES VS. LIVE TV +36% +19% Overnight 2,470 K viewers 2,600 K viewers 3,181 K viewers 3,348 K viewers 1,092 K viewers 1,184 K viewers 1,245 K viewers 1,295 K viewers NEW USAGES VS. LIVE TV Live Live + VOSDAL Live + VOSDAL + 7 4-screen Live Live + VOSDAL Live + VOSDAL + 7 4-screen Overnight TV Consumption & 4-screen Usages Local daily soaps benefit from new usages… Sources: France: Eurodata TV / Mediametrie / Mediamat Netherlands: Eurodata TV / SKO
  6. 6. 2 Game-Changing Broadcasters’ Strategies
  7. 7. Game-Changing Broadcasters’ Strategies Broadcasters’ strategy over time Broadcasters want to make a change and innovate Eurodata TV Worldwide – All rights reserved Exclusive partnerships with online platforms and social media Replay Exclusive content on dedicated platforms Transmedia experience s Innovative online strategies Live TV
  8. 8. Game-Changing Broadcasters’ Strategies … with new formats for mobile Broadcasters want to make a change and innovate Eurodata TV Worldwide – All rights reserved Ben 10: Experiencia Alienígena! NBC Left Field
  9. 9. 11/10/2017 9 3 Sport
  10. 10. Audience Profile Sport Voetbal Inside season 2016/2017 on RTL7 Online screens, a way to target a younger audience Audience Profile based on 73 episodes of “Voetbal Inside”, aired on Fridays and Mondays between 20:30 and 22:00. Research period : 01/08/2016 – 22/05/2017 Médiamétrie - Eurodata TV Worldwide and relevant partners – All rights reserved 3%14% 22% 61% 6-19 20-34 35-49 50+ TV screen Online screens 7% 38% 17% 38%
  11. 11. France Netherlands Germany UK Spain Sport UEFA Women’s EURO 2017 On Free To Air channels, new opportunities for sports properties Channels 2013 : France = W9 / Netherlands = NPO1, NPO2, NPO3 / Germany = ARD, ZDF / UK = BBC2, BBC3 Channels 2017 : France = France 2, France 3, France 4, France Ô / Netherlands = NPO1 / Germany = ARD, ARD ONE, ZDF / UK = Channel 4, More4, 4seven / Spain = Teledeporte Médiamétrie - Eurodata TV Worldwide and relevant partners – All rights reserved Hours of Live coverage on Free to Air channels Euro 2013 Euro 2017 +325% +125% +250% +19%
  12. 12. 11/10/2017 12 4 International Content Trends
  13. 13. International Content Trends Going forward and looking back Eurodata TV Worldwide / Relevant partners – All rights reserved / Slot booster evaluated on audience Share Maltese May 2017 Producers: Palomar SPA / Maze Pictures / ZDF Enterprises / Dramedy Productions Distributor: ZDF Enterprises Format: 4x90 min / 8x50min Channel: Rai 1 Italy GW:S Mord Producer: Sto-CPh Produktion AB Format: 6x60 min Channel: TV4 Sweden April 2017 April 2017 Producer: VRT Format: 10x45 min Channel: Één Belgium North De 3 Wijzen
  14. 14. International Content Trends Awake to todays world Eurodata TV Worldwide / Relevant partners – All rights reserved / Slot booster evaluated on audience Share Al hala geem - ‫الحاله‬‫ج‬ April 2017 Producer: NEW Century Production Distributor: Dollar Film Format: 30x60 min Channel: Channel 2 / Nile Drama / Dream TV / Al hayat / El Mehwar Egypt In Search of Artificial Intelligence Producers: Sun Media Group / Beijing Heyi technique Co., Ltd Format: 12x60 min Channel: Youku Tudou / Jiangsu Sat China Mar. 2017 Aug. 2017 Producer: Ah! Production Distributor: Vivendi Entertainment Format: 120 min Channel: C8 France Cash Island
  15. 15. International Content Trends Escape from what you are familiar Eurodata TV Worldwide / Relevant partners – All rights reserved / Slot booster evaluated on audience Share The Good Doctor Sept. 2017 Producers: Sony Pictures Television / Shore Z Distributor: Sony Pictures Television Format: 60 min Channel: ABC The USA (Adaptation from South Korea) Ultimate Ocean Expedition Producer: Rabbit Films Distributor: Rabbit Formats Format: 60 min Channel: TV5 Finland Aug. 2017 June 2017 Producer: Iqiyi Format: 12x70 min Platform: Iqiyi China The Rap Of China
  16. 16. CONTACTS Laurent BATTAIS Executive Director Médiamétrie Senior-Vice President Eurodata TV Worldwide +33 1 47 58 94 51 lbattais@eurodatatv.com Frédéric VAULPRÉ Vice-President Eurodata TV Worldwide +33 1 70 00 03 85 fvaulpre@eurodatatv.com Jacques BALDUCCI International Sales Director +33 626 25 56 94 jbalducci@eurodatatv.com Salomé FUCHS International Sales Manager In charge of United Kingdom, Ireland, Iceland +33 612 18 01 11 sfuchs@eurodatatv.com François LHOMME B-Right Service Director +33 619 09 09 73 flhomme@eurodatatv.com Yassine-Guillaume BERHOUN International Sport Manager +33 612 18 84 72 ygberhoun@eurodatatv.com John PEEK Joint Managing Director +44 (0)20 75 87 64 70 JohnP@tape-services.com Florent CAREME Head of Research +33 1 47 58 36 25 fcareme@eurodatatv.com Paul YOUNGBLUTH Joint Managing Director +44 (0)20 75 87 64 70 PaulY@tape-services.com Eurodata TV Worldwide Tape Consultancy Kunal DE SOUZA International Sales Manager in charge of United States, Canada, Italy, Greece, India, Australia, New Zealand, +33 613 52 22 42 kdesouza@eurodatatv.com

×