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Measurement Strategies and
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KPIs – Best Practice
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Host: Conrad Bennett
VP EMEA Technical Services- Webtrends
2. Welcome to the Panel
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Samit Dutta, Barclaycard
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• Steve Willey, Push Beyond
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• Kelly McClean, Webtrends
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Whatedit Master text styles
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setting (and sticking to) a
strategy?
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Howtodo Master text styles which KPIs
you decide
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willSecond level for your
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organisation, or for a particular
project?
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Any to edit Masterhow to guide people
tips on text styles
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away from ‘bad’ metrics?
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What edit Master text stylesinvestment
sort of time
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doesThirdlevel organisation commit
your
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to digital analytics?
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Howto doMaster text styles "metric of
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the moment", peer pressure
etc. to focus on what works
best?
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to deal with senior managers
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(HIPPOs) with ADD?
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Overcoming office Politics, Shiny
things, Buzzwords etc.
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nuggets, tips, secrets you
would be prepared to share?
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Questions?
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Editor's Notes
Introduction from each:-“Tell us a bit about your background, experience and current role”
Time investment – is this realistic?
Both good and bad!
Anyone still have users who refer to hits?Or how to get them to focus on the good ones