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Measurement strategies and kp is – best practice

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Panel discussion around the tried and tested methods of analytics and how best to implement effective KPIs.

Published in: Marketing, Technology, Business
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Measurement strategies and kp is – best practice

  1. 1. Click to edit Master title style • Click to edit Master text styles – Second level Measurement Strategies and • Third level KPIs – Best Practice – Fourth level » Fifth level Host: Conrad Bennett VP EMEA Technical Services- Webtrends
  2. 2. Welcome to the Panel Click to edit Master title style • Click to edit Master text styles Samit Dutta, Barclaycard – Second level • Third level • Steve Willey, Push Beyond – Fourth level » Fifth level • Kelly McClean, Webtrends
  3. 3. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
  4. 4. Click to edit Master title style Whatedit Master text styles • Click to are your experiences of – Second level setting (and sticking to) a strategy? • Third level – Fourth level » Fifth level
  5. 5. Click to edit Master title style Howtodo Master text styles which KPIs you decide • Click edit – work willSecond level for your • Third level organisation, or for a particular project? – Fourth level » Fifth level
  6. 6. Click to edit Master title style Any to edit Masterhow to guide people tips on text styles • Click – Second level away from ‘bad’ metrics? • Third level – Fourth level » Fifth level
  7. 7. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
  8. 8. Click to edit Master title style What edit Master text stylesinvestment sort of time • Click to – Second doesThirdlevel organisation commit your • level to digital analytics? – Fourth level » Fifth level
  9. 9. Click to edit Master title style Howto doMaster text styles "metric of • Click edit you avoid – Second level the moment", peer pressure etc. to focus on what works best? • Third level – Fourth level » Fifth level
  10. 10. Click to edit Master title style How to edit Master text styles to deal with senior managers • Click (HIPPOs) with ADD? – Second level • Third level – Fourth level Overcoming office Politics, Shiny things, Buzzwords etc. » Fifth level
  11. 11. Click to edit Master title style Any to edit Master text styles • Click other – Second level nuggets, tips, secrets you would be prepared to share? • Third level – Fourth level » Fifth level
  12. 12. Click to edit Master title style Questions? • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level

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