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Product Design Debt at
DonorsChoose.org
Dan Betz
@bephf
What is DonorsChoose.org?
● Ask the obvious questions
● Heuristic evaluation
● User research and analytics
● Competitive analysis
Identifying produc...
● Loss aversion
● “It’s always been that way”
● Existing priorities
● Cultural inertia
Obstacles to paying down debt
Project card
Project card
18 points of UI
Project card comparative analysis
Project card comparative analysis
Project card comparative analysis
4 5 6 5 6 9 7 8
115 17 18
9 10
13
Project card comparative analysis
We’re number 1!
Project card concept
Donate box
Donate box competitive analysis
Donate box steps to checkout (new users)
3 1 2 1 3 3
3 6 1 1 2 0 0
Donate box competitive analysis
We’re number 1!
Donate box concept
● Rebranding & developing a style guide
● Global navigation redesign
● Checkout redesign
● Search redesign
● Email redesig...
REDESIGN
ALL THE THINGS
We’re hiring.
dbetz@donorschoose.org
@bephf
Thanks
dbetz@donorschoose.org
@bephf
pleasurable
usable
reliable
functional
target quality
current product quality
Design Debt
UX debt applied to Aaron Walter’...
121614 product design debt at donorschoose.org   dan betz
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121614 product design debt at donorschoose.org dan betz

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121614 product design debt at donorschoose.org dan betz

  1. 1. Product Design Debt at DonorsChoose.org Dan Betz @bephf
  2. 2. What is DonorsChoose.org?
  3. 3. ● Ask the obvious questions ● Heuristic evaluation ● User research and analytics ● Competitive analysis Identifying product design debt
  4. 4. ● Loss aversion ● “It’s always been that way” ● Existing priorities ● Cultural inertia Obstacles to paying down debt
  5. 5. Project card
  6. 6. Project card 18 points of UI
  7. 7. Project card comparative analysis
  8. 8. Project card comparative analysis
  9. 9. Project card comparative analysis 4 5 6 5 6 9 7 8 115 17 18 9 10 13
  10. 10. Project card comparative analysis We’re number 1!
  11. 11. Project card concept
  12. 12. Donate box
  13. 13. Donate box competitive analysis
  14. 14. Donate box steps to checkout (new users) 3 1 2 1 3 3 3 6 1 1 2 0 0
  15. 15. Donate box competitive analysis We’re number 1!
  16. 16. Donate box concept
  17. 17. ● Rebranding & developing a style guide ● Global navigation redesign ● Checkout redesign ● Search redesign ● Email redesign The product roadmap
  18. 18. REDESIGN ALL THE THINGS
  19. 19. We’re hiring. dbetz@donorschoose.org @bephf
  20. 20. Thanks dbetz@donorschoose.org @bephf
  21. 21. pleasurable usable reliable functional target quality current product quality Design Debt UX debt applied to Aaron Walter’s Hierarchy of User Needs (borrowed from the nForm blog) Experiencequality

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