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Analysis of the SEO/SEA/Social Ads Ecosystem - BENCHMARK BY EBG - BARCELONA 2018

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Analysis of the SEO/SEA/Social Ads Ecosystem - BENCHMARK BY EBG - BARCELONA 2018

  1. 1. # Analysis of the Enterprise Social Networking Solutions
  2. 2. digitbench18WIFI digitbench18 # SPEAKERS Arnaud RAYROLE CEO LECKO Bastien LE LANN Chief Analyst Officer LECKO
  3. 3. digitbench18WIFI digitbench18 # WHAT IS …
  4. 4. digitbench18WIFI digitbench18 # What is Digital transformation ?
  5. 5. digitbench18WIFI digitbench18 # The power of networking to develop collaboration Network Agile CompanyHierarchy
  6. 6. digitbench18WIFI digitbench18 # MARKET TRENDS
  7. 7. digitbench18WIFI digitbench18 # Analyse 40 software solutions Methodology Poll on a représentative panel Analyse real behavior on collaborative platform
  8. 8. digitbench18WIFI digitbench18 # New ways of working are strong enablers Mass collaboration Productivity Socialize the process Processus
  9. 9. digitbench18WIFI digitbench18 # 83 % of employees needs collaboration 0 10 20 30 40 50 60 70 80 64% 45% 35% 29% 28% 1% 17% Interact with people outside the company Coordinate projects activities Work anywhere, anytime Other(s) Share and interact with colleagues from my team Exchange with my peers in the company I have no need for collaboration
  10. 10. digitbench18WIFI digitbench18 # Email remains the main collaboration tool ! 66% 34% 22% 20% 19% 18% 14% I mainly use email to communicate, coordinate my activities or share documents I use instant messaging with my colleagues I use a smartphone every day to talk to my colleagues 1% 17% I use collaborative project management tools with my team (tasks, activities, etc.) I do not know I use online coedition software for documents I participate in my Company’s Internal Social Networks activities I use remote meeting tools when I find it relevant (videoconf erencing) Co-editing, project management, visioconferencing 0 10 20 30 40 50 60 70 80 N/A
  11. 11. digitbench18WIFI digitbench18 # Mass collaboration : Engagement is progressing Evolution of engagement for the 37 companies part of Lecko’s benchmark (466 000 active users) January 2014 January 2015 January 2016 January 2017 January 2018 + 15% / year
  12. 12. digitbench18WIFI digitbench18 # BENCHMARK
  13. 13. digitbench18WIFI digitbench18 # Mass collaboration Productivity Processes The market evolves along 3 axes Center: generalists. Border: specialists
  14. 14. digitbench18WIFI digitbench18 # Shadow IT Alternative IT Teams Slack Distinguish what creates value vs. What represents a risk Dare to integrate it into the service offer and value those who show the way
  15. 15. digitbench18WIFI digitbench18 # The all-in-one makes the global onboarding and adoption difficult Specialists are local deeper transformation enablers Social potential matrix
  16. 16. digitbench18WIFI digitbench18 # Many other approaches you can find in the benchmark Networking Mass communication Knowledge Management Productivity Processes
  17. 17. # THANK YOU FOR YOUR ATTENTION
  18. 18. digitbench18WIFI digitbench18 # CONTACTS Arnaud RAYROLE CEO arayrole@lecko.fr +33 6 88 22 19 49 Bastien LE LANN Chief Analyst Officer blelann@lecko.fr +33 6 42 83 13 20
  19. 19. digitbench18WIFI digitbench18 # PANEL DISCUSSION
  20. 20. digitbench18WIFI digitbench18 # PRESENTATION OF THE SPEAKERS TOPIC #1: Digital collaborative landscape, tools and roadmap TOPIC #2: Digital transformation approaches TOPIC #3: Uses and practices monitoring TOPIC #4: Success stories and lessons learnt JEREMY BOMBART Digital Communications Manager SYSTRA FRANÇOIS-XAVIER VIEIL Product Owner Yammer GROUPE BPCE FIRSTNAME NAME Job Title COMPANY
  21. 21. digitbench18WIFI digitbench18 # TITLE

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