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Let’s face it: button colors, photo placement and form length testing can only go so far. What if you tapped into the core of who your visitor is – what he/she likes, what they are attracted to? Could you convert more visitors by personalizing the experience to the individual’s likes, preferences and personality? In this session, Janet will demonstrate how to use data pulled from social media advertising for landing page testing, using case study data to show how personalizing the appearance and messaging can improve conversion rates. Learn techniques for developing deep insight into an individual’s likes, titles and roles, etc. and using that information to get higher conversions and more sales.