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Setting Up for Success:
The Kickoff Meeting
Katie Guernsey
Senior Product Manager - Fullscreen
Audience Engagement
● Set the scene and rules of engagement
● Establish your presence
● Speak to the various roles in the ...
Project Overview - Personal Paper Writer
BrainNoodle, a large search engine company, is launching a new
product aimed at c...
Pre-Kick Off Prep
● Assemble the kickoff team
● Socialize the presentation
● Invite key stakeholders
Data Points
Market Insights
There is an estimated 40
million students enrolled
in secondary and college
schools
1B High School Papers
...
Competitive Landscape
Current products are
limited to:
● Abridged notes
● Contract-to-Hire
● Classmate bribes
● Fraternity...
Product Benchmarks
15 teachers scored
essays in a
controlled test.
“How to be a
Product Manager”
Business Goals
Product Goals & Principles
Design Principles
High Level Feature Set
Core Functionality Enhancements Add- Ons / Upsells
Thesis Statement Anti-Plagiarism
Guarantee
Image...
Milestones & Timeline
Timeline
By Amanda Mickela
Project Team Leads
1. Project Management
2. Product Owner
3. Product Design
a. UX
b. Visual
4. Data Science & BI
5. Engine...
Next Steps
Appendix: Another Graph
Appendix: Sample Kickoff Agenda
1. Opportunity Overview
2. Data Points
a. market insights
b. competitive landscape
c. prod...
Now it’s really over. Thanks!
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Setting up for success- the kickoff meeting

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Katie guernsey

  1. 1. Setting Up for Success: The Kickoff Meeting Katie Guernsey Senior Product Manager - Fullscreen
  2. 2. Audience Engagement ● Set the scene and rules of engagement ● Establish your presence ● Speak to the various roles in the audience ● BRING THE FUN
  3. 3. Project Overview - Personal Paper Writer BrainNoodle, a large search engine company, is launching a new product aimed at college students called Dr. Reeves. Dr. Reeves is an application that will write term papers for any discipline, at any page length, for a monthly subscription. A customer simply has to write a thesis statement and the application will develop a well-written paper, in a unique style and voice. BrainNoodle will leverage its search technology to drive the thesis research and argument. They will release on a natural language processing platform called Yak Yak.
  4. 4. Pre-Kick Off Prep ● Assemble the kickoff team ● Socialize the presentation ● Invite key stakeholders
  5. 5. Data Points
  6. 6. Market Insights There is an estimated 40 million students enrolled in secondary and college schools 1B High School Papers 1.8B College Papers
  7. 7. Competitive Landscape Current products are limited to: ● Abridged notes ● Contract-to-Hire ● Classmate bribes ● Fraternity and sorority libraries
  8. 8. Product Benchmarks 15 teachers scored essays in a controlled test. “How to be a Product Manager”
  9. 9. Business Goals
  10. 10. Product Goals & Principles
  11. 11. Design Principles
  12. 12. High Level Feature Set Core Functionality Enhancements Add- Ons / Upsells Thesis Statement Anti-Plagiarism Guarantee Image, Graph and Chart Package Page Length Custom Voice Language Package Citations Writing Style Options
  13. 13. Milestones & Timeline
  14. 14. Timeline By Amanda Mickela
  15. 15. Project Team Leads 1. Project Management 2. Product Owner 3. Product Design a. UX b. Visual 4. Data Science & BI 5. Engineering a. Mobile b. Web c. API
  16. 16. Next Steps
  17. 17. Appendix: Another Graph
  18. 18. Appendix: Sample Kickoff Agenda 1. Opportunity Overview 2. Data Points a. market insights b. competitive landscape c. product benchmarks 3. Business Goals 4. Product Goals and/or Principles 5. Design Goals and/or Principles 6. High Level Feature Set 7. Milestones and Timeline 8. Project Team Leads 9. Next Steps 10. Appendices
  19. 19. Now it’s really over. Thanks!

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