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Ungagged Correlational Seo

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Presentation on how to use SEO testing, correlational SEO and understanding page 1 to create more targeted content.

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Ungagged Correlational Seo

  1. 1. Flow SEO – flow.seo.com#getungagged How data-driven decisions transform your competitive analysis & SEO strategy Or: How to excel at on-page SEO by Viola Eva - FLOW SEO
  2. 2. Flow SEO – flow.seo.com#getungagged Rank with sentiment words
  3. 3. Flow SEO – flow.seo.com#getungagged Rank with sentiment words
  4. 4. Flow SEO – flow.seo.com#getungagged
  5. 5. Flow SEO – flow.seo.com#getungagged 1.000 words of content… And an optimized H1. That is certainly the right advice for a keyword. Most likely not for YOUR keyword.
  6. 6. Flow SEO – flow.seo.com#getungagged It’s not Google that is ranking your website… It‘s your competitors.
  7. 7. Flow SEO – flow.seo.com#getungagged The answer is…
  8. 8. Flow SEO – flow.seo.com#getungagged
  9. 9. Flow SEO – flow.seo.com#getungagged About Viola SEO. Flow seeker. Speaker. SEO Consultant at Flow SEO Boutique SEO consulting. Co-founder of White Light Digital Marketing Location independent, full service SEO agency.
  10. 10. Flow SEO – flow.seo.com#getungagged Holistic SEO success • What you want to communicate • What people are searching for • What Google favors ♥♥ ENGAGEMENT
  11. 11. Flow SEO – flow.seo.com#getungagged
  12. 12. Flow SEO – flow.seo.com#getungagged PURPOSE: Define target pages • Organic rankings: low page 1 to page 2 • GSC: top linked pages
  13. 13. Flow SEO – flow.seo.com#getungagged RESEARCH: competitive landscape • Intent • SERPS • Content types • Isolate 5-7 relevant competitors (use “”)
  14. 14. Flow SEO – flow.seo.com#getungagged HYPOTHESIS: Ranking factors
  15. 15. Flow SEO – flow.seo.com#getungagged HYPOTHESIS: Ranking factors
  16. 16. Flow SEO – flow.seo.com#getungagged EXPERIMENT: Tools on the market • http://pageoptimizer.pro • Compares around 15 on-page factors • https://seotoollab.com/cora.php • Compare more than 500 on-page, off-page and technical factors • https://www.clearscope.io • https://surferseo.com
  17. 17. Flow SEO – flow.seo.com#getungagged Rethinking keyword difficulty
  18. 18. Flow SEO – flow.seo.com#getungagged Keyword specific ANALYSIS Correlational SEO allows you to: • Understand which rankings factors matter for that specific keyword term • Which content length is needed • Which content elements (images, headlines etc.) are needed within a page • Which on-page factors need to be optimized and how • Create a SEO roadmap based on statistical relevance
  19. 19. Flow SEO – flow.seo.com#getungagged CONCLUSION and SEO strategy • Definite proof vs good enough • Practical maximum • Work on ranking factors that are statistical relevant • Work on deficiencies, don’t over exploit just your preferred ranking factor
  20. 20. Flow SEO – flow.seo.com#getungagged Why this works User search query Intent analysis Relevance matching Filter Search result
  21. 21. Flow SEO – flow.seo.com#getungagged Intent analysis & matching H1: What is x / definition x / x Body: x is…
  22. 22. Flow SEO – flow.seo.com#getungagged
  23. 23. Flow SEO – flow.seo.com#getungagged Algorithmic content analysis • https://natural-language-understanding-demo.ng.bluemix.net/ • https://cloud.google.com/natural-language/ •
  24. 24. Flow SEO – flow.seo.com#getungagged
  25. 25. Flow SEO – flow.seo.com#getungagged Workflow 1. Define target pages 2. Define competitors 3. Understand keyword density 4. Create page outline 5. Writing keyword-optimized content 6. Run keyword specific competitive analysis 7. Pick next SEO wins
  26. 26. Flow SEO – flow.seo.com#getungagged
  27. 27. Flow SEO – flow.seo.com#getungagged Best case practices Group A: Most powerful. Most do! Meta Page Title H1 Body Content URL Group B: Easy competitive edge. H2, H3, H4 Anchor text (on the page) Group C: Getting serious. Bold, Italic Img Alt Group D: Nerd. Schema (not all, but some - product) Open Graph Html tags
  28. 28. Flow SEO – flow.seo.com#getungagged Go for the easy wins: on-page SEO. • Page Optimizer Pro
  29. 29. Flow SEO – flow.seo.com#getungagged • https://www.seobility.net/en/wdf-idf-tool/ Go for the easy wins: on-page SEO.
  30. 30. Flow SEO – flow.seo.com#getungagged Data-driven page outline
  31. 31. Flow SEO – flow.seo.com#getungagged Numerical page outline • Plan headline first • Sort headlines with a numerical page outline • Respect ontology • Avoid content cannibalization
  32. 32. Flow SEO – flow.seo.com#getungagged Numerical page outline • Plan headline first • Sort headlines with a numerical page outline • Respect ontology • Avoid content cannibalization
  33. 33. Flow SEO – flow.seo.com#getungagged
  34. 34. Flow SEO – flow.seo.com#getungagged
  35. 35. Flow SEO – flow.seo.com#getungagged What is a keyword anyway? Search term = Exact match keyword Keyword variations = Match words = keywords
  36. 36. Flow SEO – flow.seo.com#getungagged Contextual keywords LSI Keywords = Latent Semantic Indexing What words would naturally appear in a conversation? Check: ntopic.org Check: Word2Vec
  37. 37. Flow SEO – flow.seo.com#getungagged
  38. 38. Flow SEO – flow.seo.com#getungagged CORA analysis
  39. 39. Flow SEO – flow.seo.com#getungagged
  40. 40. Flow SEO – flow.seo.com#getungagged Why tantra?
  41. 41. Flow SEO – flow.seo.com#getungagged
  42. 42. Flow SEO – flow.seo.com#getungagged
  43. 43. Flow SEO – flow.seo.com#getungagged SEO Science: Summary • Your competitors rank your website. • Take the time to understand page 1: What does Google favor? Understand query intent & match it. • Respect intent, content relevance & structure and context. • Use tools and statistical relevance to understand what makes the top pages relevant. Test ranking factors.
  44. 44. Flow SEO – flow.seo.com#getungagged Adopt a science mindset.
  45. 45. Flow SEO – flow.seo.com#getungagged
  46. 46. Flow SEO – flow.seo.com#getungagged 200 CORA reports for “seo agency” http://seos.blog/seo-correlation-in-action/
  47. 47. Flow SEO – flow.seo.com#getungagged Let’s talk. viola@flow-seo.com www.flow-seo.com

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