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One of the main outputs of this project is the creation of a joint syllabus (teaching program, in short) based on the experience carried out in the second year of the project, in the 5 different degree courses involved.

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  1. 1. Joint syllabus •Core sessions (core readings) •Workshops (secondary readings) •Assignment submission •Peer assessment •Final evaluation
  2. 2. Phase 4: Students' mobility Two-day workshop in social media management in Aarhus Three-day hands-on crisis management workshop by Rocca Phase 3: Students’ assignment 1 digital text production analysis of design choices peer assessment of another class student’s production Phase 2: Travelling workshops (Guest Teachers) Blogs (Adami) Promotional videos (Maier) Fanvids (Moschini) Webpages (Petroni) Video-chats (Sindoni) Phase 1: Core Sessions (Home Teacher) key MM and intercultural notions (English as CLIL)
  3. 3. EU-MADE4LL platform It is designed and customized to support (1) partners communication and administrative work (2) learning and research activities.
  4. 4. UNITS Aarhus Florence Leeds Messina TorVergata Course Corporate Discourse Analysis Multimodal Discourse Analysis Digital Communication Across Cultures English Linguistics English Linguistics III Degree Level BA MA BA MA BA Degree Marketing and Management Communication Public and Political Communication Strategies Communication and Media Film Studies and Languages Foreign Languages and Literatures Language in Information Society Course ECTS 10 6 8 9 12 Course Structure 14 lectures (2 hours each), 10 tutorials (2 hours each), 4 seminars (3 hours each) 24 lectures (2 hours each) 5 lectures (1h) 10 seminars (2h) 10 practicals (2h) 5 tutorials (1h) 27 lectures (2 hours each) 30 lectures (2 hours each) Academic contexts
  5. 5. Joint Syllabus: Core sessions’ contents 1. Core concepts of multimodality 2. Different approaches to multimodality 3. Analytical tools 4. Specialized terminology 5. Digital literacies
  6. 6. Joint syllabus – The workshops Focus on digital texts: • design and production • metareflection on production and evaluation
  7. 7. The WORKSHOPS’ contents Introduction to weblog design and analysis • Technological aspects • Multimodal resources • Interactive resources • Genre- and audience- specific aspects Introduction to weblog design and analysis • Technological aspects • Multimodal resources • Interactive resources • Genre- and audience- specific aspects Introduction to promotional video design and analysis • Multimodal Corporate Communication • Promotional videos and discourses • Intertextuality and interdiscursivity Introduction to fannish music videos • Fannish discursive practices • Technology and design • Multimodal Analysis • Socio-cultural components Website design and analysis: the ‘about us’ page • Usability vs information overload • Multimodal web communication • Writing for the web’ • ‘About us’ page as a self-branding process
  8. 8. Assessment Submission Design and production of one digital text from the 5 text types (i.e. blog, video interaction/interview, promotional video, fanvid, «about us» web page) and a transcription or mock up Composition of a 2000 word analysis to document the process After submission Anonymous pairing with another student and access to their same text type and assignment Filling in a peer-assessment form with quantitative and qualitative questions
  9. 9. The peer assessment grid
  10. 10. The teachers’ assessment form
  11. 11. Assessment and grading Required activities %credits Output 1 – digital text 40 Output 2 – analysis 40 Output 3 – PA grid 20 Grading scale A Excellent. Mastery beyond course requirements B Very good. Consistent progress; meets all course requirements C Good. Meets basic course requirements D Satisfactory. minimal fulfillment of requirements; minimal effort and progress E Not fully satisfactory. Partial fulfillment of requirements F Fails to meet minimum course standards