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Sample web copy by Kourtney A. Smith (Studio Cutz Barber and Beauty Salon)


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This presentation is a sample of web copy written for a salon. (The business is an actual business that is thinking about expanding their web presence.)

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Sample web copy by Kourtney A. Smith (Studio Cutz Barber and Beauty Salon)

  1. 1. Sample Web Copy by Kourtney A. Smith Studio Cutz Barber and Beauty Salon
  2. 2. How to Make Sure Your Salon Experience Doesn’t Suck.
  3. 3. Step 1: Make an appointment with Studio Cutz Barber and Beauty Salon. Step 2: See step 1.
  4. 4. That’s it. That’s all you have to do. Your time is valuable. Your money is hard-earned. And we know you want to look and feel good.
  5. 5. So, at Studio Cutz Barber and Beauty Salon, we take all of those factors into account, and we offer you the hit-making experience.
  6. 6. What’s the hit-making experience you ask?
  7. 7. It’s the experience we provide to help rejuvenate you—when the stresses of work and life begin to take a toll. We are here to remix you into a new hit.
  8. 8. Here’s how we do it:
  9. 9. 1. We offer a one-stop shop-a variety of services are available so that you can get in, get cute, and get out.
  10. 10. ⊙ We have barbers to give you the perfect fade. ⊙ We have stylists to give you the perfect sew-ins. ⊙ Gone back to natural? We have a braider and stylist who specialize in natural hairstyles. ⊙ And if you want to look especially good for your boo or bae, complete the hit-making experience with a full makeup beat from our makeup artist and a manicure by our nail technician.
  11. 11. 2. We offer an urban, upscale, family-oriented environment without being snooty.
  12. 12. Think it’s not possible? It is. We have a sophisticated decor, plenty of comfy seating areas, and are not above blasting some Hip Hop from time to time. And we don’t get mad when you bring your children! (We’ll turn on a cartoon or two for them.)
  13. 13. 3. We offer short sessions. Even though we love to see your beautiful faces, we don’t want to see them for too long!
  14. 14. ○ Make an appointment through Styleseat or by directly contacting our shop, and we’ll get you looking good in a timely manner. ○ We’ll even provide you with a private appointment on Sundays or Mondays or will reserve the shop for your wedding party.(Just don’t lose our invite in the mail.)
  15. 15. 4. We serve complimentary drinks!
  16. 16. Okay, we should have told you this first. It’s the most important part about our shop. Need that glass of wine after your boss came down hard on you in a meeting? We got you. (But we’re not total lushes- we have non alcoholic beverages too.)
  17. 17. 5. We offer quality time with us (should you so choose).
  18. 18. QT with us includes: ○ “Wine-down Sunday” group discussions (topics get heavy!) ○ Annual Customer Appreciation Picnic (your whole family is invited!) ○ Annual white party (wear your crispiest of crispiest white outfits and join us.)
  19. 19. Now ask yourself: Does my current hairshop provide a hit-making experience? The answer is no.
  20. 20. So remember us, the ones who mix and master you into a new revived you!