WHAT IS AN MVP?
An experiment that allows you to test your riskiest
with the least effort
• Ad campaign
• Explainer Video + sign up page
• Concierge MVP (doing by hand what you will later to by software)
• Landing page (sell it before you build it)
• Pre-sales / Crowdfunding
• Single feature
#1: (VR for driving school)
MVP: V1: Create product description. Call 10 driving schools and attempt to setup a meeting
where you will come to them to demonstrate the solution. Success criterion: 5/5. If you set an
appointment, call to cancel the next day (your technology needs more work)
V2: Talk to 20 students who are currently taking their drivers license, ask them for their e-mail if
they’d like to test the system. (success: 10/20)
#2: App that scans your food and provides nutritional facts.
MVP: Go to high end supermarket, pitch 50 people (in your segment), ask for their e-mail so you
can send them a link to your demo app. Success criterion: 20/50.
#3; App that’s like match.com but for people trying to get in shape and dieticians
MVP: V1: Find 10 early adopters, interview them about preferences, you research dieticians and
make the match. Check to see how many ultimately hired the dietician, ask dieticians for revenue
commission: are they willing to pay you? (success: 8/10)
#4 Helping hands app to find qualified helpers to help a senior.
MVP: talk to 20 seniors, pitch service, give them your number, check how many calls to get help.
#5 Look Trashy (recycled plastic turned into fashion items. MVP: Create a flyer with 3 designs of
bracelets, go to a farmer's market/music festival/other place where you can find your early
adopters, Sell 10 bracelets at XX USD per bracelet. (use Venmo/Paypal/Cash) ask for people’s
address and you’ll send it. *return the money immediately.
#6; We are creating a software tool to visualize the effect of their disease, drugs, and lifestyles on their
body. MVP: V1 Create a flyer with a clear value proposition, go to farmacies or doctors offices and
ask people in your customer segment for their e-mail so you can get them signed up as beta
testers. V2: Find 5 doctors who are interested in becoming beta testers.
INVITE YOUR FRIENDS!!
Pitch Session (6 teams, 10 min presentation + 5 min Q&A/feedback)
Make it simple – and focus on main revenue stream
Slide with Financials
• The ASK *we’re looking for 50/80/100/150/200K USD
• Revenue projections in 2020?
• Expenses in 2020?
• Profit/loss in 2020?
• Revenue projections in 2021
DEMO DAY presentation
Initial Problem (who/why/how)
Jewish Value Alignment
(market + technology risks)
(story about your journey)
Current startup idea
(problem, solution, market
Next steps (including the ASK)
STARTUP EVALUATION FRAMEWORK
There are many factors you should take into consideration when making an offer to a seed-
stage company. We suggest you score the team based on how well they present the following
areas of their business.
Corporation (name of startup) : __________________________________
Your name: __________________ representing (VC Firm): ____________________
PROBLEM (20 points) Score: ______
Has the team identified a real problem? Does the team understand the problem and its context?
Has the team tested their problem hypothesis with potential users/customers?
SOLUTION (20 points) Score: ______
What unique product or service has the team developed? Is it a “vitamin” or a “pain killer”?
Is the value proposition clear? Has the team tested the value proposition with potential customers?
Can they build it (technology risk)?
MARKET (20 points) Score: ______
Does the team understand their market? How big is the market? Is the market growing?
Does the team know how to beat their competitors?
REVENUE MODEL (20 points) Score: ______
How is the company making money? Is the model scalable?
Has the team proven that this revenue model + pricing strategy will work?
TEAM (20 points) Score: ______
Who is in the management team, what is their background and why are they uniquely qualified to run
this venture and deliver the solution to market? How do they plan to scale (both business and team) to
meet the goals of their business plan?
Total Score: ______
TERM SHEET DATE / 2018
This Term Sheet represents the current understanding of the parties with respect to certain of the major issues relating to the
proposed private offering and does not constitute a legally binding agreement. Except for the section entitled “Binding Terms” this
summary does not constitute a legally binding obligation. Any other legally binding obligation will only be made pursuant to definitive
agreements to be negotiated and executed by the parties. This Term Sheet is for educational purposes only and it is not legally
binding in any way. This Term Sheet does not constitute an offer to sell or a solicitation of an offer to buy securities in any
jurisdiction where the offer or sale is not permitted.
VC Firm _______________________
Investment amount $ _________________
Investment $50,000 $80,000 $100,000 $150,000 $200,000
$250,000 $400,000 $500,000 $750,000 $1,000,000
Investment form: Seed round
Shares Ownership % Type
Founders/Common 8,000,000 80% Common
Investor 2,000,000 20% Preferred
Corporation VC firm
BONUS POINTS if you have this ready on DEMO DAY
Market segmentation (size of TAM-SAM-SOM + growth rate of market)
Start-up costs – Capital needed to get first product ready to ship
(The investment ASK: 15-18 month run-way)
Customer Acquisition Cost (CAC)
(total marketing dollars spent / number of new customers = CAC)
LTV – Lifetime Value per Customer
(the future net profit from the customer over the duration of the relationship)
Break Even point