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The Definitive Guide to Not-Pitching and Gateway's Top 10 by Ben Larson, Gateway

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Prepared for the Women Grow Pitch Workshop

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The Definitive Guide to Not-Pitching and Gateway's Top 10 by Ben Larson, Gateway

  1. 1. by Ben Larson @pitchtoben in.blarson.com NOTPITCHING The Definitive Guide to @GTWYinc
  2. 2. Your business?
  3. 3. STOP PITCHING!
  4. 4. HOW DO I DO THAT?
  5. 5. Cover Design Character Development Customer Definition Protagonist You + Team Conflict Problem Climax Solution Conclusion The Ask
  6. 6. smart.
  7. 7. S.M.A.R.T.
  8. 8. Stage Manage Answer Repeat Take
  9. 9. Stage Manage Answer Repeat Take Set the stage.
  10. 10. Stage Manage Answer Repeat Take Manage expectations.
  11. 11. Stage Manage Answer Repeat Take Answer your question.
  12. 12. Stage Manage Answer Repeat Take Repeat the process.
  13. 13. Stage Manage Answer Repeat Take Take advantage.
  14. 14. @pitchtoben
  15. 15. Power in human communication is largely determined by the UNCONCIOUS mind.
  16. 16. @pitchcoacher@blars0n
  17. 17. …with no knowledge of any actual content, the Sociometer readings also predicted with 87% accuracy which business plans the presenters would choose. MIT Media Labs
  18. 18. WHAT TO CONSIDER?
  19. 19. Investors are not solely evaluating your company’s story. They are also evaluating your ability to convey that story. Bill Gurley General Partner at Benchmark
  20. 20. Passion Intelligence Grit
  21. 21. Passion Intelligence Grit
  22. 22. by Ben Larson @pitchtoben in.blarson.com NOTPITCHING The Definitive Guide to @GTWYinc
  23. 23. TOP 10 THE @pitchtoben
  24. 24. @pitchtoben YOUR PITCH HAS ALREADY BEGUN.
  25. 25. @pitchtoben IT’S NOT NECESSARILY WHAT YOU PITCH, IT’S HOW YOU PITCH IT.
  26. 26. @pitchtoben THERE IS NO SUCH THING AS A PERFECT PITCH.
  27. 27. @pitchtoben FACE IT. YOUR DECK PROBABLY LOOKS LIKE
  28. 28. @pitchtoben STOP PITCHING YOUR PRODUCT. PITCH A PROMISE.
  29. 29. @pitchtoben BECOME THE MASTER OF YOUR DOMAIN.
  30. 30. @yoda DO OR DO NOT. THERE IS NO TRY.
  31. 31. @pitchtoben PITCHING IS LIKE DATING. YOU’RE GOAL IS TO GET THE NEXT DATE.
  32. 32. @pitchtoben DIFFERENT PURPOSE, DIFFERENT PITCH, DIFFERENT MATERIALS.
  33. 33. @pitchtoben
  34. 34. @pitchtoben BE INEVITABLE.
  35. 35. @GTWYinc GTWY.CO PITCH COACH TOP 10: 10. You’re Already Pitching 9. It’s How You Pitch 8. No Perfect Pitch 7. Your Deck Looks Like… 6. Promise Over Product 5. Master Your Domain 4. Only Do 3. Get the Next Date 2. Different Materials 1. Be Inevitable
  36. 36. @pitchtoben FISH SWIM. BIRDS FLY. ENTREPRENEURS PITCH.
  37. 37. by Ben Larson & Carter Laren GTWY.co  Connect with us on Social Media.  Sign-up for our mailing list.  Host your events here.  Apply. OUR ASK: @GTWYinc

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