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Enhancing Our Web Sites [In] common between the Internet folks and the UUs… UUism is full of hope, and the fact that the W...
ASPECTS OF OUR WEB SITES <ul><li>Appearance </li></ul><ul><li>Content </li></ul><ul><li>Navigation </li></ul><ul><li>Acces...
APPEARANCE <ul><li>Smiling faces </li></ul><ul><li>Basic information without scrolling </li></ul><ul><li>Consistency of de...
CONTENT <ul><li>Welcome message “Join us” </li></ul><ul><li>Basics: “About us”, About UUism, minister, services, religious...
NAVIGATION <ul><li>Easy to find important information: location, contact, time of service </li></ul><ul><li>Links easily v...
ACCESSIBILITY <ul><li>Domain name easy to remember and type in – own .com </li></ul><ul><li>If drop down menus, main link ...
SEARCH ENGINE OPTIMIZATION <ul><li>Can find in search of name of town, state and “church” or “community” or “fellowship” (...
SAFETY <ul><li>Photos of children not labeled with names </li></ul><ul><li>No newsletters available with personal informat...
EXAMPLES OF UU SITES <ul><li>UU Wiki at  www.uuwiki.org  and click on the link for “Websters” for an encyclopedia of resou...
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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Enhancing Our Web Sites for UU Growth

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For Unitarian Universalists who contribute to their congregation's web site and/or would like to help improve their congregation's web site. For the documentation that goes with this presentation, see http://www.jpduua.org/pages/growth-strategies.php

Published in: Technology, Spiritual
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Enhancing Our Web Sites for UU Growth

  1. 1. Enhancing Our Web Sites [In] common between the Internet folks and the UUs… UUism is full of hope, and the fact that the Web happens is an example of a dream coming true and an encouragement to all who hope. – Tim Berners Lee, founder of the World Wide Web (www.w3.org)
  2. 2. ASPECTS OF OUR WEB SITES <ul><li>Appearance </li></ul><ul><li>Content </li></ul><ul><li>Navigation </li></ul><ul><li>Accessibility </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Safety </li></ul><ul><li>Resources – including yours </li></ul>
  3. 3. APPEARANCE <ul><li>Smiling faces </li></ul><ul><li>Basic information without scrolling </li></ul><ul><li>Consistency of design: background, headers, footers, palette, etc. – check inside </li></ul><ul><li>Feels good for newcomers – shows uniqueness to other area churches </li></ul><ul><li>Colorful but not too busy </li></ul><ul><li>Expresses diversity of race, age, gender, lgbt </li></ul><ul><li>Doesn’t look like a site map </li></ul><ul><li>Looks good in Firefox, Explorer, Windows, Mac, & others, including old browsers </li></ul>
  4. 4. CONTENT <ul><li>Welcome message “Join us” </li></ul><ul><li>Basics: “About us”, About UUism, minister, services, religious education, hours, calendar, location, map, contacts </li></ul><ul><li>Get Involved : committees, social opportunities, social action projects, Small Group Ministry, youth and young adults </li></ul><ul><li>How to become a member </li></ul><ul><li>Searchable text with pertinent keywords (unitarian, universalist, church, congregation, community, religious education, Sunday school, music, the name of your town or local community or county and state) </li></ul><ul><li>Symbols & statements about the church’s accessibility </li></ul><ul><li>Information up-to-date </li></ul>
  5. 5. NAVIGATION <ul><li>Easy to find important information: location, contact, time of service </li></ul><ul><li>Links easily viewable without scrolling </li></ul><ul><li>Site map &/or Search form (or less than 10 pages) </li></ul><ul><li>Consistent linking scheme throughout site </li></ul><ul><li>Customized 404 error page </li></ul>
  6. 6. ACCESSIBILITY <ul><li>Domain name easy to remember and type in – own .com </li></ul><ul><li>If drop down menus, main link is clickable & links are easy to click on with eye-hand coordination problems </li></ul><ul><li>Alt tags on all images with description of image (left blank if no information) to inform the visually impaired & blind – No or little text in images </li></ul><ul><li>Good contrast for visibility and few or no blinking or moving items </li></ul><ul><li>No audio or video that automatically starts when opening page </li></ul><ul><li>Quick to load, even with older equipment and slower speed access </li></ul><ul><li>Newsletters are not text embedded in images so audio readers can be used </li></ul><ul><li>Podcasts &/or Videos available </li></ul><ul><li>Files to download are indicated (e.g. PDF or DOC) </li></ul>
  7. 7. SEARCH ENGINE OPTIMIZATION <ul><li>Can find in search of name of town, state and “church” or “community” or “fellowship” (all 3 would be best – without “unitarian” or “unitarian universalist” or “uu”) </li></ul><ul><li>Comes up on Google Maps with address search or church & town+state or zip code </li></ul><ul><li>Can find with other search keywords </li></ul><ul><li>Good browser titles which show up as links in searches & names in bookmarks </li></ul><ul><li>Good description – different for each page </li></ul><ul><li>Page addresses have names rather than numbers (sermon titles in link rather than date in link) </li></ul><ul><li>Found in Open/Google & Yahoo Directories in town/state section besides UU churches section </li></ul><ul><li>Found in local directories (including special pages – concert series, open mike, podcast) </li></ul>
  8. 8. SAFETY <ul><li>Photos of children not labeled with names </li></ul><ul><li>No newsletters available with personal information </li></ul><ul><li>No copyright infringement – photos are credited to photographer </li></ul><ul><li>Email addresses not open to spammers </li></ul>
  9. 9. EXAMPLES OF UU SITES <ul><li>UU Wiki at www.uuwiki.org and click on the link for “Websters” for an encyclopedia of resources for UU web site managers & contributors </li></ul><ul><li>UUA Resources: Largest Congregations in the UUA from UUA Data Services for examples of sites </li></ul>

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