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Abstract kids@mip what kids love to watch a superfast binge session-eurodata_tv

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What Kids Love: a superfast bing session - Abstract of our presentation during MIPTV in April 2017

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Abstract kids@mip what kids love to watch a superfast binge session-eurodata_tv

  1. 1. Sources: Eurodata TV Worldwide / Relevant partners – All rights reserved KIDS LOVE: BINGE SESSION WHAT A SUPERFAST MIPTV – April, 4th Sahar Baghery Head of Global Research & Content Strategy sbaghery@eurodatatv.com +33 6 33 94 44 51 SBaghery
  2. 2. The unique destination for international data & content expertise 100+ territories covered 7,000+ Channels TV, Online, linear, & catch-up and non linear data viewing Eurodata TV Experts in International Television & Online Audience Measurement and market intelligence Anywhere TV is measured, we have the data!
  3. 3. Creating simplified solutions… We analyse the data & offer ideas & products over a large scope to different actors in the TV sector depending on their needs 3 We collect data and gather it into one simple place 2 Solutions created to match your needs We create long lasting partnerships with television audience measurement institutes 1
  4. 4. Sources: Eurodata TV Worldwide / Relevant partners – All rights reserved How to read this presentation? LIVE ACTION ANIMATION ENTERTAINMENT & FACTUAL Blaze and the Monster Machines Feb. 2015 Title Date of 1st launch Nelly & Nora Producer: Geronimo Productions Distributor: BBC Worldwide Country of production: Ireland Hot factor among the top 20 best performing children’s series in the country in 2016 Nelly & Nora 2nd best performing children's program in ages 4-6 in the UK (CBeebies - Jul.-Dec. 2015) Top Top 3 in Italy (Disney Junior and Disney Channel) and Spain (Disney Channel) Hot factor among the top 3 best performing children’s series on the channel in 2016
  5. 5. Sources: Eurodata TV Worldwide / Relevant partners – All rights reserved 1 MUSIC!
  6. 6. Sources: Eurodata TV Worldwide / Relevant partners – All rights reserved Dec. 2016 #1 best performing children’s series in ages 4-12 in Spain (Clan - Jul.-Dec. 2016 ) Top Producer: Televisión Española Country of production: Spain Lunnis de LeyendaJul. 2016 #2 7TWO’s best performing children’s program in ages 0-12 (7TWO, morning slot – Aug.-Dec. 2016) Producers: Grace: A Storytelling Company, Beyond Screen Production, Thunderbird Distributor: Beyond Rights Distribution Countries of production: Australia, Canada 13 x 25’ Beat Bugs Music! TO ENGAGE CHILDREN Producer: Televisa, Pol-ka Producciones, Federation Kids & Family Distributor: Federation Kids & Family Countries of production: Mexico, Argentina 60 x 45’ Love Divina Mar 2017 Top
  7. 7. Sources: Eurodata TV Worldwide / Relevant partners – All rights reserved 2 RELATIONSHIPS
  8. 8. Sources: Eurodata TV Worldwide / Relevant partners – All rights reserved Relationships BROTHERS AND SISTERS Top Producer: GO-N Production Distributor: GO-N international Country of production: France 52x5’ Kid-E-Cats Producers: Studio Metranom, Metrafilms Distributor: About Premium Content Country of production: Russia 52x5’ SimonOct. 2015 Producer: JAM Media Distributor: JAM Media Country of production: Ireland 52x14’ Little Roy Oct. 2016 Dec. 2016 + 56% vs/ channel block average* Dec. 2016 – Feb. 2017 *July-Dec. 2016 #13 best performing children's program in ages 4-15 in the UK (CBeebies - Jul.-Dec. 2016) Top
  9. 9. Sources: Eurodata TV Worldwide / Relevant partners – All rights reserved 3 AND DIGITAL!
  10. 10. Sources: Eurodata TV Worldwide / Relevant partners – All rights reserved Digital Mobile Producers: Cartoon Network Digital Country of production: US Oct. 2014 Producer: UGC + Lego content Country of production: Worldwide Jan. 2017 As told by Emojis Producers: Disney Interactive Studio Country of production: US Feb. 2015 Cartoon Network Anything Lego Life 77 M views* since its launch including 14M for Frozen (1st episode) (US YT Disney Channel Wiztracker)
  11. 11. Sources: Eurodata TV Worldwide / Relevant partners – All rights reserved 4 WANT TO GET MORE INFORMATION ?
  12. 12. Sources: Eurodata TV Worldwide / Relevant partners – All rights reserved Two core targets : preschoolers and all children divided into boys & girls All the trends & hits in children’s programming It provides you with a key analysis by country needed to understand the International childrens market Kids TV Report A selection of new programme performances A list of channel & programme performances Stay up –to-date with all the latest trends in: 2 Biannual reports + 4 quarterly barometers Key facts to help understand the internation childrens market by country Identify potential partners in assessing the positioning of market players +25 countries available on demand France, UK, Spain, Germany, Italy Maximise broadcast exposure by identifying the best sub-genres Get to know programming best practices from neighbouring countries Position programmes in the right place at the right time Compare the success of new & well established brands
  13. 13. Sources: Eurodata TV Worldwide / Relevant partners – All rights reserved Kids TV Report: Take a look inside! Mapping of Spanish channels’ profiles July-Dec 2015 Best market share increase in each country All Children and Preschoolers – Market shares comparision between July-Dec 2015 and July-Dec 2014 BEST PERFORMING PROGRAMS YOUTH CHANNELS PROFILES UK
  14. 14. Sources: Eurodata TV Worldwide / Relevant partners – All rights reserved France, Germany, Italy, Japan, Russia, Spain, UK, US NoTa Kids - International performance of new Kids TV launches Identifying new programmes and trends in children’s programming based on certified audience data 8 territories across 3 continents, more than 75 TV channels 5 genres Animation, Live-Action, Factual, Entertainment, Other All the new kids programs tracked in an online service Around 1000 launches per year User friendly interface Audience performance compared with channel average All types of series covered (original, finished) Focus on new series, spin-offs as well as upcoming shows
  15. 15. Sources: Eurodata TV Worldwide / Relevant partners – All rights reserved Thank You! Come see us @ P-1C56 Sahar Baghery Head of Global Research & Content Strategy sbaghery@eurodatatv.com +33 6 33 94 44 51 SBaghery Avril Blondelot Director Thematic Studies ablondelot@eurodatatv.com +3 6 12 96 76 47 Ablondelot

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