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Usedata

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SAAS that helps online sellers optimize visual merchandising through their product analysis platform

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Usedata

  1. 1. Turn visitors into loyal customers www.usedata.vn $200K 12 month run-way
  2. 2. Customer Experience Offline Commerce v.s Online Commerce 02www.usedata.vn
  3. 3. Customer Experience Visitors to Buyers Conversion Rate between Offline commerce vs. E-commerce 36% 1% 03www.usedata.vn
  4. 4. Customer Experience Key Factors drive Visitors-to-Buyers Conversion Rate 36% 1% “ customer insights & human connection drive sales!!! “ 04www.usedata.vn
  5. 5. Problem E-commerce SMBs find it hard to understand & connect personally with their customers 1 hinder mutual interaction 2 lost individual footprints 3 ignore customer needs customers 05www.usedata.vn
  6. 6. Solution 1. Capture all visitors’ behaviors & buying records visitors TRACKING 06www.usedata.vn
  7. 7. Solution 2. Analyze behavior & transaction data to understand customer’s interests and sales conversion visitors TRACKING differentiation ANALYZING 07www.usedata.vn
  8. 8. Solution 3. Engage each visitor with personalized messages based on their behaviors & interests visitors TRACKING ANALYZING ENGAGING differentiation personalization 08www.usedata.vn
  9. 9. End-to-End Solution Customer engagement platform to turn visitors into loyal customers customers | visitors TRACKING AN ALYZIN G ENGAGING differentiation personalization conversion 09www.usedata.vn
  10. 10. Why merchants love us Optimize cost and increase revenue OPTIMIZE MERCHANDISING with product analytics Cost to Acquire a Customer (CAC) Monetization (Customer Life Time Value - LTV) BOOST SALES by personalized recommendation INCREASE LOYALTY by engaging at right time 10www.usedata.vn
  11. 11. Revenue Model How we make money 11www.usedata.vn 1 event: visitors’ actions (view, add, checkout, order, etc.) 2 profile: contact information of a customer (email, telephone, address, etc.) Up to 30,000events1 Basic Analytics 0$ Per month Up to 100,000 events 3-Hour Update 12-hour Online Support 25$ Per month +50$ Per month Personal Business Professional Enterprise Daily Update Advanced Analytics Up to 200,000 events Profile Tracking Up to 5,000 profiles2 Lead Generation +200$ Per month Up to 10,000 profiles Up to 2,000,000 events All features of Professional package, plus: Customer Engagement All features of Business package, plus: Product Recommendation
  12. 12. Our Results 1. Attract small E-commerce shops as early adopters to build intelligence system Partners Scalable & Intelligent System +200 sites small active/in-use E-commerce shops UseData Product 12www.usedata.vn
  13. 13. Our Results 2. Improve sales & loyalty with product recommendation & customer engagement 10% Return Customers 2,5% 2% T-shirts Mom & Baby products Backpacks Luggages Increase Revenue Increase Revenue 13www.usedata.vn
  14. 14. Market Opportunity How attractive the Vietnam E-commerce market is? Source: Vietnam’s Ministry of Industry and Trade – E-Commerce and Informa;on Technology Agency 14www.usedata.vn B2C E-commerce Revenue BillionUSD 0 2.5 5 7.5 10 2013 2014 2015 2020 (projected) 2.2 2.97 4.07 10 Number E-commerce Sites E-Marketplaces B2C & B2B websites 9429 492 4653 283 64790 2013 2014 2015
  15. 15. Right Time to Market Instead of advertising and mass targeting customers via email and/or sms/call, online businesses need personalized, relevant engagement to maintain relationships with their customers Relevant Content Support Community Personalized Products Customer Hub Advertising Google Ads Facebook Ads 15www.usedata.vn
  16. 16. Competition Most competitors provide either analytics or recommendation, not both like us 16www.usedata.vn Web Analytics People Analytics Rule-based Recommendation Personalized Recommendation
  17. 17. Team We are makers who want to transform SMBs into data-driven businesses • Vietnam Education Foundation (VEF) Fellow, 2008 • MS in Computer Science, Purdue University, USA. • Big Data & Machine Learning Expert. • MS in Finance, Suffolk University, USA. • Project Analyst at John Hancock Life Insurance. Nguyen D. Cao Founder Trang L. Nguyen Business Development • In-depth knowledge in web development. • Full-stack Lead Engineer. Hoang D. Huynh Software Development 17www.usedata.vn
  18. 18. Financial Projection What we could be in the next 5 years 18www.usedata.vn 5-Year Financial Forecast USD $0 $4,500,000 $9,000,000 $13,500,000 $18,000,000 2017 2018 2019 2020 2021 Total Product Cost Sales People Salary General & Admin. Marketing Rent R&D Misc. Taxes Net Income Enterprise 10 Professional 90 Business 380 Enterprise 40 Professional 385 Business 1595 Enterprise 100 Professional 1694 Business 6050 Enterprise 500 Professional 3727 Business 13310 Enterprise x Professional xx Business xxx Expected Number Merchants
  19. 19. Funding & Development Plan What we would achieve with the investment 10% 20% 30% 40% Product Development Team Development Marketing Sales $200K 12 month run-way Haravan +7,000 shops Bizweb +10,000 shops CRM/ERP Integration Chat Email/SMS Web Platforms Integration (Shopify, BigCommerce) 1 2 3 1 2 Marketplaces +20 sites Mid-sized businesses +100 shops 1 2 19www.usedata.vn
  20. 20. Contact Us: Nguyen Cao Founder @UseData Mobile: (+84) 988960468 Email: ducnguyen@usedata.vn Website: www.usedata.vn LinkedIn: https://www.linkedin.com/in/nguyenduccao/

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