1. Turn visitors into loyal customers
www.usedata.vn
$200K
12 month run-way

2. Customer Experience
Offline Commerce v.s Online Commerce
02www.usedata.vn

3. Customer Experience
Visitors to Buyers Conversion Rate between Offline commerce vs. E-commerce
36% 1%
03www.usedata.vn

4. Customer Experience
Key Factors drive Visitors-to-Buyers Conversion Rate
36% 1%
“ customer insights & human connection
drive sales!!! “
04www.usedata.vn

5. Problem
E-commerce SMBs find it hard to understand & connect personally with their customers
1
hinder
mutual
interaction
2
lost
individual
footprints
3
ignore
customer
needs
customers
05www.usedata.vn

6. Solution
1. Capture all visitors’ behaviors & buying records
visitors
TRACKING
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7. Solution
2. Analyze behavior & transaction data to understand customer’s interests and sales conversion
visitors
TRACKING differentiation
ANALYZING
07www.usedata.vn

8. Solution
3. Engage each visitor with personalized messages based on their behaviors & interests
visitors
TRACKING ANALYZING ENGAGING
differentiation personalization
08www.usedata.vn

9. End-to-End Solution
Customer engagement platform to turn visitors into loyal customers
customers | visitors
TRACKING
AN
ALYZIN
G
ENGAGING differentiation
personalization
conversion
09www.usedata.vn

10. Why merchants love us
Optimize cost and increase revenue
OPTIMIZE
MERCHANDISING
with
product analytics
Cost to Acquire a
Customer
(CAC)
Monetization
(Customer Life Time Value
- LTV)
BOOST SALES
by
personalized
recommendation
INCREASE
LOYALTY
by
engaging
at right time
10www.usedata.vn

11. Revenue Model
How we make money
11www.usedata.vn
1 event: visitors’ actions (view, add, checkout, order, etc.)
2 profile: contact information of a customer (email, telephone, address, etc.)
Up to 30,000events1
Basic Analytics
0$
Per month
Up to 100,000 events
3-Hour Update
12-hour Online Support
25$
Per month
+50$
Per month
Personal
Business Professional
Enterprise
Daily Update
Advanced Analytics
Up to 200,000 events
Profile Tracking
Up to 5,000 profiles2
Lead Generation
+200$
Per month
Up to 10,000 profiles
Up to 2,000,000 events
All features of Professional package, plus:
Customer Engagement
All features of Business package, plus:
Product Recommendation

12. Our Results
1. Attract small E-commerce shops as early adopters to build intelligence system
Partners
Scalable & Intelligent
System
+200 sites
small active/in-use
E-commerce shops
UseData
Product
12www.usedata.vn

13. Our Results
2. Improve sales & loyalty with product recommendation & customer engagement
10%
Return
Customers
2,5% 2%
T-shirts Mom & Baby
products
Backpacks
Luggages
Increase
Revenue
Increase
Revenue
13www.usedata.vn

14. Market Opportunity
How attractive the Vietnam E-commerce market is?
Source: Vietnam’s Ministry of Industry and Trade – E-Commerce and Informa;on Technology Agency
14www.usedata.vn
B2C E-commerce Revenue
BillionUSD
0
2.5
5
7.5
10
2013 2014 2015 2020 (projected)
2.2
2.97
4.07
10
Number E-commerce Sites
E-Marketplaces B2C & B2B websites
9429
492
4653
283 64790
2013 2014 2015

15. Right Time to Market
Instead of advertising and mass targeting customers via email and/or sms/call, online businesses need personalized,
relevant engagement to maintain relationships with their customers
Relevant
Content
Support
Community
Personalized
Products
Customer
Hub
Advertising
Google Ads
Facebook Ads
15www.usedata.vn

16. Competition
Most competitors provide either analytics or recommendation, not both like us
16www.usedata.vn
Web
Analytics
People
Analytics
Rule-based
Recommendation
Personalized
Recommendation

17. Team
We are makers who want to transform SMBs into data-driven businesses
• Vietnam Education Foundation (VEF) Fellow, 2008
• MS in Computer Science, Purdue University, USA.
• Big Data & Machine Learning Expert.
• MS in Finance, Suffolk University, USA.
• Project Analyst at John Hancock Life Insurance.
Nguyen D. Cao
Founder
Trang L. Nguyen
Business Development
• In-depth knowledge in web development.
• Full-stack Lead Engineer.
Hoang D. Huynh
Software Development
17www.usedata.vn

18. Financial Projection
What we could be in the next 5 years
18www.usedata.vn
5-Year Financial Forecast
USD
$0
$4,500,000
$9,000,000
$13,500,000
$18,000,000
2017 2018 2019 2020 2021
Total Product Cost
Sales People Salary
General & Admin.
Marketing
Rent
R&D
Misc.
Taxes
Net Income
Enterprise
10
Professional
90
Business
380
Enterprise
40
Professional
385
Business
1595
Enterprise
100
Professional
1694
Business
6050
Enterprise
500
Professional
3727
Business
13310
Enterprise
x
Professional
xx
Business
xxx
Expected
Number
Merchants

19. Funding & Development Plan
What we would achieve with the investment
10%
20%
30%
40%
Product
Development
Team
Development
Marketing
Sales
$200K
12 month run-way
Haravan
+7,000 shops
Bizweb
+10,000 shops
CRM/ERP
Integration
Chat
Email/SMS
Web Platforms
Integration
(Shopify,
BigCommerce)
1
2
3
1
2
Marketplaces
+20 sites
Mid-sized businesses
+100 shops
1
2
19www.usedata.vn

20. Contact Us:
Nguyen Cao
Founder @UseData
Mobile: (+84) 988960468
Email: ducnguyen@usedata.vn
Website: www.usedata.vn
LinkedIn: https://www.linkedin.com/in/nguyenduccao/