Keynote Presentation: Likeonomics - The Art Of Likeability

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Keynote speech delivered by Rohit Bhargava at KFAS event in Kuwait City.

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Keynote Presentation: Likeonomics - The Art Of Likeability

  1. 1. @rohitbhargava | #nonobvious NOVEMBER 14, 2016 | KUWAIT CITY, KUWAIT #likeonomics #nonobvious Rohit Bhargava Likeonomics: The Art Of Likeability TrendCurator,Storyteller&NiceGuy CONFIDENTIAL – DO NOT SHARE OR DISTRIBUTE
  2. 2. WHAT I LEARNED … BEING THE MOST LIKEABLE PERSON IN THE ROOM MAKES A DIFFERENCE
  3. 3. WHAT I LATER ASKED … COULD THIS SAME PRINCIPLE APPLY TO ORGANIZATIONS AS WELL?
  4. 4. TO ANSWER THAT LET’S START WITH TWO SCARY STORIES …
  5. 5. @ROHITBHARGAVA10
  6. 6. @ROHITBHARGAVA SCARY FACT #1 HAVING A GREAT PRODUCT IS NOT ENOUGH!
  7. 7. SCARY FACT #2 HAVING THE RIGHT MARKETING IS NOT ENOUGH!
  8. 8. GREAT PRODUCT GREAT MARKETING
  9. 9. GREAT PRODUCT GREAT MARKETING
  10. 10. THE TRUTH IS … WE HAVE A PROBLEM.
  11. 11. 27
  12. 12. 28
  13. 13. YES, THESE ARE CHEERIOS!
  14. 14. THE REAL PROBLEM: WE ARE IN THE MIDST OF A BELIEVABILITY CRISIS
  15. 15. THE BOTTOM LINE: THE PRACTICE OF SELLING ANYTHING IS HARDER THAN EVER BEFORE
  16. 16. WHAT IF … YOUR ABILITY TO SELL A PRODUCT CAME DOWN JUST ONE THING?
  17. 17. TRUST
  18. 18. @rohitbhargava | #nonobvious Digital Leadership Mindset #3 – Likeable Humanity
  19. 19. @rohitbhargava | #nonobvious Digital Leadership Mindset #3 – Likeable Humanity 173/176
  20. 20. @rohitbhargava | #nonobvious Digital Leadership Mindset #3 – Likeable Humanity
  21. 21. @rohitbhargava | #nonobvious Digital Leadership Mindset #3 – Likeable Humanity
  22. 22. @rohitbhargava | #nonobvious Digital Leadership Mindset #3 – Likeable Humanity
  23. 23. @rohitbhargava | #nonobvious “THE RISK OF BEING SUED FOR MALPRACTICE HAS VERY LITTLE TO DO WITH HOW MANY MISTAKES A DOCTOR MAKES. PEOPLE JUST DON’T SUE DOCTORS THEY LIKE.” -MALCOLMGLADWELL,BLINK
  24. 24. @rohitbhargava | #nonobvious Digital Leadership Mindset #3 – Likeable Humanity
  25. 25. @rohitbhargava | #nonobvious Digital Leadership Mindset #3 – Likeable Humanity The Likeability Gap
  26. 26. THE TRUTH IS … PEOPLE WANT TO BELIEVE IN THE PRODUCTS THEY BUY AND PEOPLE THEY BUY FROM
  27. 27. @ROHITBHARGAVA THE SOLUTION: THE 5 PRINCIPLES OF TRUST (AND HOW TO USE THEM)
  28. 28. LIKEONOMICS PRINCIPLE #1 EMBRACE THE COLD, HARD, DIRTY AND BEAUTIFUL TRUTH
  29. 29. These are pillows from the W Hotel in NY – I did a lot of writing while traveling!
  30. 30. Cards from my research and sorting process. Great biography that helped me write the opening story for Likeonomics. BIG monitor to see multiple pages at once. Desk fan to keep cool! Sticky tabs to help bookmark useful quotes. Mmm, Nespresso Latte … fuel for writing! Freakonomics for inspiration!
  31. 31. First draft (with handwritten edits)
  32. 32. @ROHITBHARGAVA TRUTH MARKETING TIP #1 FIND WAYS TO BE PROACTIVELY HONEST
  33. 33. @ROHITBHARGAVA LIKEONOMICS PRINCIPLE #2 ACHIEVE RELEVANCE THROUGH PURPOSEFUL STORYTELLING.
  34. 34. @ROHITBHARGAVA
  35. 35. @ROHITBHARGAVA RELEVANCE MARKETING TIP #2 USE STORIES FOR AN EMOTIONAL CONNECTION
  36. 36. LIKEONOMICS PRINCIPLE #3 PERFORM BIG AND SMALL ACTS OF UNSELFISHNESS
  37. 37. “UP-UP-DOWN-DOWN- LEFT-RIGHT-LEFT-RIGHT- B-A-START”
  38. 38. @ROHITBHARGAVA UNSELFISHNESS MARKETING TIP #3 GO BEYOND MARKETING TO ANSWER BIGGER QUESTIONS
  39. 39. @ROHITBHARGAVA LIKEONOMICS PRINCIPLE #4 WORKSHIP SIMPLICITY
  40. 40. “We’re improving the quality of our onboard product …”
  41. 41. "There was no nefarious activity. There wasn't any desire to obfuscate or hide [information]."
  42. 42. @ROHITBHARGAVA SIMPLICITY MARKETING TIP #4 MAKE YOUR STORY THE EASIEST TO BELIEVE
  43. 43. @ROHITBHARGAVA LIKEONOMICS PRINCIPLE #5 RESPECT THAT TIMING REALLY IS EVERYTHING
  44. 44. @ROHITBHARGAVA
  45. 45. 90
  46. 46. 91
  47. 47. @ROHITBHARGAVA TIMING MARKETING TIP #5 UPDATE YOUR PITCH FOR RIGHT NOW
  48. 48. @ROHITBHARGAVA THE FINAL RECAP: SO HOW CAN YOU REALLY BUILD MORE TRUST AND LOYALTY?
  49. 49. @ROHITBHARGAVA LIKEONOMICS - THE FORMULA TRUTH RELEVANCE UNSELFISHNESS SIMPLICITY TIMING
  50. 50. + T H A N K Y O U ! CONCIERGE MARKETING WORKSHOPS & TRAINING NON-OBVIOUS KEYNOTES COACHING+MENTORING DIGITAL+TRENDSCONFERENCES+EVENTS GET NEW NON-OBVIOUS INSIGHTS EVERY THURSDAY BY EMAIL! www.rohitbhargava.com/subscribe
  51. 51. @rohitbhargava | #nonobvious ABOUT ROHIT: Rohit Bhargava is the founder of The Non-Obvious Company and a longtime digital marketing pioneer that has advised global brands on digital and social strategy for more than 15 years. He helped start the first digital and interactive division at Leo Burnett back in 2000 while living in Australia, and later co-founded the world’s largest group of social media strategists in 2004, just six months after joining Ogilvy in the US. He is the winner of a Gold Atticus thought leadership award from WPP and has published five best selling business books on topics as wide ranging as how to build a more human brand, the future of healthcare, and trends changing the way we buy and sell anything. Likeonomics, his second book ,was shortlisted for Best Sales/Marketing Book Of 2012 and ranked the #7 best selling book in America when it was first published. His latest book Non-Obvious focuses on how anyone can learn to curate ideas and find business trends. A sought after speaker, he has been invited to deliver keynote presentations in 27 countries around the world, spoken at 2 TEDx events, and routinely delivers more than 100 presentations a year to audiences ranging in size from 5 to 5000. Outside of his consulting and speaking, Rohit is a Professor of Global Marketing at Georgetown University, and lives in the Washington DC area with his wife and two young sons. He is a lifelong fan of anything having to do with the Olympics (he’s been to four so far!), and actively avoids anything having to do with cauliflower (yuck!). rohit@nonobviouscompany.com @rohitbhargava

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