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Benjamin Cave –
Trainer
@cave_ben1 December, 2015
On the Canvas with Open Data
Introductions
Your name?
What does your business do with open data?
What is your 5-year vision for your business?
Understanding open
data business models
Session 1
Building a business model
Integrating a business
model into your work
Se...
To enhance participants’ ability to
develop new open data business models
in order to drive innovation innovation in
your ...
Understanding open data business
models
Session 1
Understanding the landscape
Define the purpose of a business model
Define the value of open data to your business
Describe key archetypes of open data...
Business models
‘A business model is the logic of
an organization to create value’
Osterwalder et. al. Business Model Crea...
Purpose
Step back from day-to-day worries
Take a dispassionate look at your ideas
Connect your open data considerations to...
Step 1 – Defining the value of your open
data service
A value proposition is the solution to
your customer’s problem
Value of open data
What is the value/benefits of open data
to your business, for both the
customer, community and the
company?
What is the value of open data?
Open data is free - value no-longer comes from data itself, but
products and services – ad...
Step 2 – Finding the right revenue model
What models are working
for open data right now?
Sectors of
OD
businesses
Most
popular
data types
How they
got the
data
OD Revenue Models
Premium Freemium
Cross Subsidy
Demand-Platforms
Razors/Blades
White LabelSupply Platforms
Advertising
Business strategies
Cross Subsidy – Boost the brand
Image 1 credit: Luis Prado
Image 2 credit: Five by Five
Image 3 credit...
Exercise
Map the following:
Session 2
Building a business model
Creating something that works for you
Use the Osterwalder Business Model Canvas
Lead a group discussion on developing a business model canvas
Produce a complete...
The canvas
Image: JAM
The process
Image: Harry Verwayen
Session 4
Integrating your business model into
your work
Turning theory into practice
Prepare a pitch for a new business model
Analyse future innovation opportunities in your open data
business
Outcomes
Deliver a 90 second investor pitch
Pitch Points
1. What problem are you solving for
your customer?
2. Where is the value in the service?
3. How does the serv...
Step 3 – Knowing when to re-model
Question
What would cause you to
reexamine your business
model?
When to Innovate
1. Changes in the market
2. Changes in the data
3. Changes in the customer needs
4. Changes in the team
5...
Spotting future opportunities
Open Data Incentives
Data
Image 1 credit: Luis Prado
Image 2 credit: Five by Five
Image 3 credit: Daplat Prajapati
Image 4...
Finding business in open data
1. Opportunity-Driven
2. Data-Driven
3. Idea-Driven
4. Challenge-Driven
Ease Sustainability
Understanding open
data business models
Session 1
Building a business model
Integrating a business
model into your work
Se...
Benjamin Cave –
Trainer
@cave_ben1 December, 2015
Thank-you
Business model innovation course slides
Business model innovation course slides
Business model innovation course slides
Business model innovation course slides
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Business model innovation course slides

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Slides for BMI course given to Malaysian startups on 24/11/15

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Business model innovation course slides

  1. 1. Benjamin Cave – Trainer @cave_ben1 December, 2015 On the Canvas with Open Data
  2. 2. Introductions Your name? What does your business do with open data? What is your 5-year vision for your business?
  3. 3. Understanding open data business models Session 1 Building a business model Integrating a business model into your work Session 2 Session 3
  4. 4. To enhance participants’ ability to develop new open data business models in order to drive innovation innovation in your work. Course aim
  5. 5. Understanding open data business models Session 1 Understanding the landscape
  6. 6. Define the purpose of a business model Define the value of open data to your business Describe key archetypes of open data business models Outcomes
  7. 7. Business models ‘A business model is the logic of an organization to create value’ Osterwalder et. al. Business Model Creation
  8. 8. Purpose Step back from day-to-day worries Take a dispassionate look at your ideas Connect your open data considerations to your product considerations Biggest question What problem do I solve for my customer?
  9. 9. Step 1 – Defining the value of your open data service
  10. 10. A value proposition is the solution to your customer’s problem
  11. 11. Value of open data
  12. 12. What is the value/benefits of open data to your business, for both the customer, community and the company?
  13. 13. What is the value of open data? Open data is free - value no-longer comes from data itself, but products and services – added value developed for the market Ease of use Behaviour change Improve innovation Increase performance Reduce client cost Reduce your costs Reduce risk Increase accessibility Build new partnerships Improve a brand Solidify value proposition Benchmark your performance
  14. 14. Step 2 – Finding the right revenue model
  15. 15. What models are working for open data right now?
  16. 16. Sectors of OD businesses
  17. 17. Most popular data types
  18. 18. How they got the data
  19. 19. OD Revenue Models Premium Freemium Cross Subsidy Demand-Platforms Razors/Blades White LabelSupply Platforms Advertising
  20. 20. Business strategies Cross Subsidy – Boost the brand Image 1 credit: Luis Prado Image 2 credit: Five by Five Image 3 credit: Daplat Prajapati Image 4 credit: 0gust1 Network Effect – Collaborate to collect Freemium – Features for funds
  21. 21. Exercise Map the following:
  22. 22. Session 2 Building a business model Creating something that works for you
  23. 23. Use the Osterwalder Business Model Canvas Lead a group discussion on developing a business model canvas Produce a complete business model canvas for their product/service Outcomes
  24. 24. The canvas Image: JAM
  25. 25. The process Image: Harry Verwayen
  26. 26. Session 4 Integrating your business model into your work Turning theory into practice
  27. 27. Prepare a pitch for a new business model Analyse future innovation opportunities in your open data business Outcomes
  28. 28. Deliver a 90 second investor pitch
  29. 29. Pitch Points 1. What problem are you solving for your customer? 2. Where is the value in the service? 3. How does the service sustain itself? 4. Why should we invest?
  30. 30. Step 3 – Knowing when to re-model
  31. 31. Question What would cause you to reexamine your business model?
  32. 32. When to Innovate 1. Changes in the market 2. Changes in the data 3. Changes in the customer needs 4. Changes in the team 5. Changes in the product performance
  33. 33. Spotting future opportunities
  34. 34. Open Data Incentives Data Image 1 credit: Luis Prado Image 2 credit: Five by Five Image 3 credit: Daplat Prajapati Image 4 credit: 0gust1 CompetitionsNetworks Funding
  35. 35. Finding business in open data 1. Opportunity-Driven 2. Data-Driven 3. Idea-Driven 4. Challenge-Driven Ease Sustainability
  36. 36. Understanding open data business models Session 1 Building a business model Integrating a business model into your work Session 2 Session 3
  37. 37. Benjamin Cave – Trainer @cave_ben1 December, 2015 Thank-you

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