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Oral storytelling for nonprofits Workshop

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Barbara Ganley, Community Expressions, LLC and Vermont Story Lab
October 27 Workshop for Vermont Community Foundation and Common Good Vermont

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Oral storytelling for nonprofits Workshop

  1. 1. Oral Storytelling for Nonprofits A VCF/CGVT Workshop with Barbara Ganley & Vermont Story Lab Colleagues
  2. 2. Icons by To Uyen & Joel McKinney Walking Stories
  3. 3. a. The story of something in your pocket/bag/ or that you are wearing b. A favorite story (mission moment) you like to tell about your work
  4. 4. Cartoon by Hugh McLeod Stories!
  5. 5. https://www.youtube.com/watch?v=cjCshHV4z70 1940s Experiment
  6. 6. Kurt Vonnegut on Story Shapes http://bit.ly/1IjVf9k
  7. 7. New Reality STORY ARC Hook Problem ShiftTurning Point
  8. 8. Story opens… Narrative arc Surprise, resonance, shift, delight
  9. 9. To build relationships To fundraise To motivate to action To inform/show To learn To celebrate Why Nonprofits Tell Stories
  10. 10. Emotional Resonance Strategic Purpose People as Active Agents of Change Compelling & Motivating Nonprofit Stories From Rockefeller Fdn Report http://www.slideshare.net/RockefellerFound/digital-storytelling-for-social-impact Human Connection
  11. 11. New Reality NONPROFIT STORY Challenge Action Result Hook Problem Solution Impact Call to Action
  12. 12. Challenge
  13. 13. Action
  14. 14. Result
  15. 15. Common Mistakes
  16. 16. From Andy Goodman
  17. 17. Details Tone & Language
  18. 18. ?
  19. 19. Oral Storytelling
  20. 20. Icon by irene hoffman /noun project What makes a great gift?
  21. 21. Icon by gregor cresner /noun project What makes a great oral storytelling?
  22. 22. What makes a great oral storytelling?
  23. 23. Inside the Face-to-Face Story Moment
  24. 24. Listening Efficiency 11 - 15%
  25. 25. dynamic of expectancy empathy? filters Image under CC license by https://www.flickr.com/photos/kamshots/193853553/
  26. 26. Framing
  27. 27. Frame
  28. 28. Icons by To Uyen & Joel McKinney Walking Stories Redux
  29. 29. Pause & Reflect Gerardo Martin Martinez
  30. 30. Before you do anything else… Dave Sime
  31. 31. Strategic Story Flow Mission Project/Campaign Objectives Audience Who: Why: Where: How: Channels(s) Media Story/Message Outcome Evaluation
  32. 32. Your GOAL, Your BIG IDEA
  33. 33. Who do you want to reach? Influencers Decision Makers & Donors Consumers: Client & Community Staff
  34. 34. Your Audience and You It takes two to story… Richard Kearney
  35. 35. What Your Audience Wants What Your Org Wants Sweet Spot
  36. 36. Your Capacity MediaChannels STORY PROJECT
  37. 37. Storytelling for Impact http://howdoweknow.net/horticulture-tools/ Five Story Types
  38. 38. Strategic Story Play
  39. 39. Which story do we tell?
  40. 40. Types of Nonprofit Oral Stories
  41. 41. Informal Conversations
  42. 42. 2. Frame & Hook 3. Details 4. Last Line 1. Goal + Audience —>> Big Idea/Story/Message Informal Oral Story Sharing Exercise
  43. 43. (Donor) Pitches
  44. 44. Story Circles
  45. 45. Story Performances The Moth-type Storytelling gatherings (recorded): http://themoth.org/ Image from Brisbane City Council
  46. 46. Presentations
  47. 47. https://vimeo.com/167208996 Rebecca Sanborn on Storytelling & Presentations
  48. 48. Simon Child
  49. 49. emilegraphics
  50. 50. 63% remember STORIES Yo Szczepanska 5% remember STATS
  51. 51. Visual Attention http://www.mrmediatraining.com/2012/10/24/three-ways-to-control-the-audience-with-your-eyes/
  52. 52. Playtime http://pechaflickr.net/ *
  53. 53. Recorded Stories Jamison Wieser
  54. 54. Lily by Geoff Gevalt
  55. 55. http://cowbird.com/story/15057/Lily/?uiid=widget-1703178890-15057
  56. 56. http://cowbird.com/story/6363/The_Kitchen/?uiid=widget-246970505-6363
  57. 57. http://www.wnyc.org/series/being-12/
  58. 58. Brent Dykes in Forbes
  59. 59. http://murmurtoronto.ca/ Locative Stories (recorded or not)
  60. 60. http://cotsonline.org/2015/11/25/woko-nefcu-help-with-phonathon/ http://www.soundandstory.org/
  61. 61. https://youtu.be/cl0evbINNiU Audio Slide Shows
  62. 62. Story Interviews
  63. 63. Whose Story? Policy makers? Students? Staff? Board? Donor? Farm? School? The food ? Who will tell it?
  64. 64. Oliviu Stolan How will we use it?
  65. 65. Story Interview
  66. 66. * Interview Do’s * During • Be comfortable • Use non-verbal affirmations • Ask open-ended questions in the right way: “Paint a picture of…” “Help me understand…” “Would you describe for me…” “Tell me more about…” • Ask questions interesting to interviewee • Be curious • Be patient Before • Prep questions (along interview arc) • Test sound equipment • Record room tone/ambient sound • Avoid distracting noise • Situate subject for best light & background • Get their permission After • Check the recording • Ask interviewee if you forgot to ask something • or if they have anything to add • Thank them • Look & listen again on the way out for good images & sounds (b-roll)
  67. 67. * Interview Dont’s * • Say “uh-huh” or “um” or other verbal affirmations • Ask Yes/No questions • Rush • Interrupt unless you’re prepared to throw away that clip • Turn off the recorder too early • Be shy – this is your only opportunity!
  68. 68. * Top Interview Tips * 1) Be comfortable 2) Ask Good Questions 3) Ask Good Questions the Right Way 4) Keep your mouth shut
  69. 69. Story Interview Practice
  70. 70. PRACTICE GOAL: AUDIENCE: INTERVIEW Interviewee: Topic: ?
  71. 71. 1. Prep Equipment & Space & Self (5 mins) 2. Interviews (10 mins) 3. Listen back/ Feedback (10 mins) PRACTICE
  72. 72. Questions to Help You Ask for a Story • Tell me about a time when… (e.g. something/someone was helped; something happened to change things) What happened during that time… • Tell me about your proudest moment in/with this organization. How did it happen? • Tell us about an aha moment—when you understood what is possible in this work… • Future Story: Tell me the story of my donation/grant, about how I will help... • Challenge: What specific challenge did you face? What was challenging about it? What was at stake for you (and anyone else)? • Choice: How did you engage with the challenge? What was the specific choice you made? Why did you make that choice? Did you receive help to meet the challenge? How did it feel in the moment? • Outcome: What happened as a result of your choice? What change occurred? How did it feel? What hope can it give us? Why did it feel that way? What did it teach you? What do you want to teach us?
  73. 73. Fran Stoddard at Vermont Story Lab
  74. 74. Pause & Reflect Gerardo Martin Martinez
  75. 75. What? So what? Now what? Planning a Story Project
  76. 76. GOAL + AUDIENCE + CAPACITY —> MEDIA + CHANNEL The RIGHT story
  77. 77. Sharing Project Ideas & Take-aways
  78. 78. Andy Goodman of the Goodman Center
  79. 79. Free Audio Sources Creative Commons Search https://search.creativecommons.org/ Soundcloud https://soundcloud.com/stream freesound https://www.freesound.org/ ccmixter http://ccmixter.org/ http://www.folklife.si.edu/the-smithsonian-folklife-and-oral-history-interviewing-guide/smithso Smithsonian’s Interviewing Guide https://storycorps.org/do-it-yourself-guide/ Storycorp’s DIY Guide Poynter Institute’s Audio Story Guide https://dcripe.files.wordpress.com/2014/04/sound-in-the-story.pdf
  80. 80. Have questions? Need feedback? Encouragement? Extra coaching? Contact us at Vermont Story Lab (vermontstorylab.org) Barbara Ganley bgblogging@gmail.com Jason Frishman scojay@gmail.com Helen Pike hpike@nekcouncil.org Meg Campbell vtstorylab@gmail.com hanks to Common Good Vermont & Vermont Community Foundatio

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