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Vodafone usecase to crowd analyzer platform


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2 use cases of Vodafone Egypt to enhance its digital presence through using Crowd Analyzer platform (Virtual use-cases)

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Vodafone usecase to crowd analyzer platform

  1. 1. Welcome to Vodafone’ Onboarding to Crowd Analyzer Platform “Listen with the intent to understand, not to reply.” :: Stephen Covey
  2. 2. What are your Goals as social media marketing to using crowd Analyzer’ listening tool? Social media listening allows you to see things at a bird’s eye view of what’s going on with your brand on social, where… •Your sales team can gain insights into what customers like the most about your products and services, and measure the impact of generated traffic back to your website from content you share, to generate leads. •Your content & social media team gets new ideas for content and marketing materials based on trends in your customers’ behavior and seeing what’s working/not working and to monitor this on an ongoing basis. •Your customer service section can handle crisis through measuring and reporting happen on the sentiment “opinion mining” of your social mentions, where it can give you a good indicator when there’s a problem. •Your R&D team can easily access feedback on what your target audience thinks about your products as well as those of competitors. To avoid or to develop.
  3. 3. “How Vodafone Egypt can utilize Crowd Analyzer platform for enhancing its social media presence and marketing?” 2 use cases of stories
  4. 4. 1st use Case: Listening to crowd about the new Service “Ready Digital for Business”
  5. 5. 1. Insights: Location, gender, ages of people talking about “ready digital” from Vodafone Egypt • Crowd Analyzer can provide insight into the conversations happening around your new service “Digital Ready” in specific locations, age of people engaging with the service, where it can be helpful when you can target them more accurately and create hyper-localized social campaigns in your strategy.
  6. 6. 2. Trends: Hashtags, Keywords and most popular topics • Crowd Analyzer helps you figure out the most popular hashtags and keywords that are most relevant to your new service to measure sentiment and extracts all the data based on what you will find to be relevant to you, where you can create the topics that everyone talks about.
  7. 7. 3. Feedback: Mentions to instant customer support and better crisis management • Crowd Analyzer allows you to prioritize mentions that need immediate attention or response. Knowing which stories are going viral helps you understand better how your social community acts which, in turn, allows you to interact faster with a potential crisis and manage any negative reputation impacts better.
  8. 8. 2nd use Case: Listening to people’ opinion around the new campaign “Stars of Ramadan”
  9. 9. 4. Emotions: People’s feelings towards your brand and content you provide • Crowd Analyzer can show to you what everyone really feels about your new campaigns to encourage our Egyptian football team in Russia world cup season, regardless of the wording and context. Real sentiments, measurables, and deliverables every single time. It will paint your brand in a more successful tone in the future.
  10. 10. 5. Dialects: different meanings and filtering irrelevant topics • Crowd Analyzer sees through and analyzes every Arabic-stemmed dialect from east to west. It can tell you how each dialect is performing with over 90% accuracy rate. Whether it is Egyptian, Gulf based, Levantine or standard Arabic, if someone uses a certain dialect to mention your brand, you can filter out irrelevant or act upon it relevantly.
  11. 11. 6. Comparisons: to manage your competitions into the market • Crowd Analyzer can help measure almost everything against anything you choose regarding to Ramadan’s adverts from other competitors. By finding similarities and differences between your brand and your competitors, you have the biggest advantage in maintaining your market position.
  12. 12. Thank you! ____________________________ Question? Edited by: Basem Mosallam