Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Overview
Project X is scheduled to be released on July 9th and the objective of this campaign is
to promote it to our audi...
Four-Step Plan
1. Inspire :
1. Flash Parties in Theatres
2. Flash Parties
2. Involve :
1. Voting on concepts
2. Voting on ...
The Inspirations
Using theatre trailer times to
throw quick parties in the
theater at select cities and
select movies.
Doi...
The Involvement
• Flash party leads to website.
• Sign waiver
• Vote on theme
• Choice of 6 themes
• Participating cities:...
Pages:
• Age Verification
• Party Introduction
• Voting/Waiver
• Live Stream
• Trailer
The Social Media I
VIP Opportunities
3 male + 3 female characters
Matching with all three
Random Selection
Sharing
#Projec...
The Event
The event will be based on
the theme selected by the
residents of the city.
The events will be hosted
on various...
The Parties
• Famous DJs
• Performers
• VFX Artists
• Normal Benefits
• No charges to attend party
• Free water
• VIP memb...
The Response
People will share their recorded videos and images with the hashtag, #ProjectXParty again
through any of the ...
The Social Media II
The recorded videos will be pulled from all social networks using our algorithm and will be hosted
on ...
Of The People,
For The People, and
By The People
Project X Party
Project X Party
Project X Party
Project X Party
Project X Party
Project X Party
Project X Party
Project X Party
Project X Party
Project X Party
Project X Party
Project X Party
Project X Party
Upcoming SlideShare
Loading in …5
×

Project X Party

22 views

Published on

Nothing to look here

Published in: Social Media
  • Be the first to comment

  • Be the first to like this

Project X Party

  1. 1. Overview Project X is scheduled to be released on July 9th and the objective of this campaign is to promote it to our audiences. Objectives of campaign: • PROMOTE PROJECT X • Engaging our audiences by making them : • Vote on Party Theme • Attend/Live-Stream Party • VIP attendance • Vote on social media submissions • Win premiere passes • Watch trailer Target audience: College students & newly employed young-adults between 18-30 years old. Household Income: $40k+ Movie Goers Party Enthusiasts/Ravers Multi-Cultural Multi-Racial
  2. 2. Four-Step Plan 1. Inspire : 1. Flash Parties in Theatres 2. Flash Parties 2. Involve : 1. Voting on concepts 2. Voting on Social Media Submissions 3. Recording and sharing parties 3. Event : 1. Parties 2. Premiere passes 4. Response : 1. Attendance to party in hope of getting in Extended cuts of Project X 2. Social Shares in hope winning Movie Premiere passes
  3. 3. The Inspirations Using theatre trailer times to throw quick parties in the theater at select cities and select movies. Doing quick flash parties at participating locations like malls, lounges, club waiting lines, coffee shops etc. This will be used to inform and involve the users into the concept of the movie and our campaign.
  4. 4. The Involvement • Flash party leads to website. • Sign waiver • Vote on theme • Choice of 6 themes • Participating cities: • Las Vegas • New York • Orlando • Atlanta • San Francisco • Invitation delivery • After party, vote on submitted videos • Win Premier passes
  5. 5. Pages: • Age Verification • Party Introduction • Voting/Waiver • Live Stream • Trailer
  6. 6. The Social Media I VIP Opportunities 3 male + 3 female characters Matching with all three Random Selection Sharing #ProjectXParty Random Selection Sharing #ProjectXParty Random Selection
  7. 7. The Event The event will be based on the theme selected by the residents of the city. The events will be hosted on various days and live streamed to the site Anyone with an invite can attend. People will record and share on social media.
  8. 8. The Parties • Famous DJs • Performers • VFX Artists • Normal Benefits • No charges to attend party • Free water • VIP members • Normal benefits • Free alcohol from Sponsors • VIP Sections
  9. 9. The Response People will share their recorded videos and images with the hashtag, #ProjectXParty again through any of the available social outlets and will thus have a chance at the Grand Prize. There will be 10 winners, each of whom will be allowed a plus one for an all expense paid trip to the premiere of Project X in Los Angeles, and the after party for the premiere.
  10. 10. The Social Media II The recorded videos will be pulled from all social networks using our algorithm and will be hosted on our website. Visitors to the site will be able to vote on the videos that are shared and the top 10 videos will be rewarded with Premiere passes to Project X to LA along with a round-trip tickets and hotel stays.
  11. 11. Of The People, For The People, and By The People

×