TECH INNOVATIONS IN LIVE MUSIC
KAREN ALLEN // PRESIDENT, KAREN ALLEN CONSULTING
MUSIC BIZ 2018

REALITY CHECK
Real Reality Augmented Reality Mixed Reality Virtual Reality XR cross reality
Real world
No technology
Form Factor:
“You kids go
out and play”
Computer-generated
images layered on top
of the real world
Form Factor:
Glasses, Cell Phone
Companies/Products:
Pokemon Go
Computer-generated
images layered on top
of real world, mapped
to the real world
Form Factor:
Glasses with see-
through or opaque
lenses
Companies/Products:
Magic Leap
Microsoft Hololens
Completely computer
generated images, real
world blocked out
Form Factor:
Head-mounted
Display (HMD)
Companies/Products:
Samsung Gear
Oculus Rift / Go
HTCVive
Google Daydream
Hardware that
combines AR,
MR, and/orVR
Also called
Extended
Reality
People love to
argue about
what this means

AR/MR

MICROSOFT HOLOLENS
 Lightweight headset
 Developer kit in market;
$3000-$5000
 Mostly used by commercial
clients for design
 About 400 apps available,
mostly free

MAGIC LEAP
 Lightweight headset
 Handheld peripheral and base
unit
 Can create avatars and “meet”
in a real room
 Can play with virtual elements
in a real room
 Can project windows in the
air to work on projects
beyond the computer monitor
 Out to developers now; to
launch later in 2018

VR HARDWARE

VR HEADSETS
 Wrap-around, bulky headsets
 Block out all real world visuals
 3 main types
 Slide in your cell phone
 Connect to a computer
 Fully self-contained
HTCVive
Connects to a PC / base station
$600
Samsung GearVR
Insert Galaxy, Note, or Edge phone
$129
Oculus Go
Fully Self-Contained
$249

VR PERIPHERALS
 Hand-held controllers
 Cameras to track your
movement
 Haptic feedback vest
 Chair
 Game / sport accessories
 Full body suit

VR CONTENT & PLATFORMS

VR PLATFORMS & APPS
 Experiences are built for
certain platforms, just like
mobile apps
 Platforms are:
 Playstation
 Oculus
 Samsung Gear
 Google Daydream
 Vive
 Windows Mixed Reality
 VR Apps on these platforms
also have their own content
Platform-Specific Stores with Content
Multi-PlatformVR Apps with Content
Steam store inside headset

VR EXPERIENCES

360VIDEO
 360 camera capturing video
 Usually a stationary camera,
like for a concert
 Sometimes moving, like a
travel tour
 360 also refers to a type of
computer generated
experience
 Limited controls (zoom)
 Lean back experience

IMMERSIVE GAMES
 Fully immersive, omni-
directional motion
 Peripherals become visible
weapons, hands, etc

IMMERSIVE FUN
 Fully immersive, omni-
directional motion
 Peripherals become paint
brushes, tools, hands, etc
Tiltbrush
Chocolate
The Climb
Virtual Rick-ality

IMMERSIVE WITH SETS
 THE ALIEN ZOO
 Set up in a retail space in a
mall
 Themed lobby
 Suit-up area
 Group of 6 go on a 12-minute
“alien safari” adventure
 Some animals are animatronic
so you can touch them

IMMERSIVE WITH SETS
 NOMADICVR
 Set up in a physical space
 Suit-up area
 Open real doors and drawers
 Walk a real wobbly plank
 Pull a real lever for an elevator

IMMERSIVE WITH SETS
 Sets where the staff treats you
like a character in theVR
experience
 Sets that shake
 Sets that bring the experience
to life

IMMERSIVE WITH RIDES
 Feel like you’re hang gliding,
use your body weight to move
 VR-enhanced real world
rollercoasters
 Get in the spaceship and spin
a full 360

PLACES TO TRYVR
NEWYORK NASHVILLE LOS ANGELES
VRworldNYC.com TheRabbitHoleVR.com
imaxvr.imax.com
LosVirtuality.com

PANEL AGENDA

 MelodyVR Presentation
 Endless Riff Presentation
 Eyellusion Presentation: Ronnie James Dio
 VR,AR, and Holograms in Live Music Discussion
 In Conversation with Ahmet Zappa and Jeff Pezzuti:
Eyellusion’sThe BizarreWorld of Frank Zappa