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Using LinkedIn Presented by … 
to Maximize 
Your Job 
Search
2 
Today’s Goals 
 Review some simple LinkedIn 
basics 
 Learn three LinkedIn job 
search fundamentals: 
1. Get NOTICED ...
Meet LinkedIn 
linkedin basics 
3 
2.6 million 
company 
profiles 
Over 300 
million 
professionals 
Executives 
from ever...
77% 
of employers are using social networks to recruit 
4
94% 
of the recruiters who use social tools are using LinkedIn 
5
90.9% of people on LinkedIn 
use the “Free” Version 
linkedin basics 
6 
https://www.linkedin.com/mnyfe 
/subscriptionv2?d...
get noticed 
7 
GET NOTICED GET CONNECTED GET OPPORTUNITIES 
have you ever 
Googled 
yourself?
70% 
of employers have rejected a job candidate 
because of information they found 
out about that person online 
8
85% 
of employers say that a positive online 
reputation influences their hiring decisions 
9
A positive online reputation starts 
with your LinkedIn Profile 
• Having a robust LinkedIn profile is the key to building...
get noticed – use a photo 
• Adding a profile photo makes your profile 14x more likely to 
be found in searches 
• Profile...
get noticed – your headline 
• You have 120 characters in your headline to quickly tell the 
world what you do 
• Don’t ju...
get noticed – your summary 
• Your summary = your professional 
elevator pitch 
• This is your personal profile, not your ...
get noticed – work history 
• Having your 2 most recent positions makes your profile 12x more likely 
to be found 
• Since...
get noticed – use multimedia 
• Showcase your work and add dimension to your profile using 
multimedia – photos, videos, s...
• Show specific and detailed areas of your expertise 
• Adding skills and expertise also gives your connections the abilit...
get noticed – education 
Education 
• Add the higher education school(s) 
you attended, degree(s) received, 
specializatio...
get noticed – sections 
18
get noticed – contact info 
19
Groups! 
• There are more than 1 million groups on 
LinkedIn 
• Pick ones that support your personal brand 
• 81% of users...
LinkedIn requires you to have 
at least 50 or more connections 
to achieve a completed “All-Star” profile 
get noticed - c...
TIPS ON ASKING FOR 
RECOMMENDATIONS: 
http://www.laurarubinstein.co 
m/social-media/how-to-get-great- 
linkedin-recommenda...
• Search profiles of role models for ideas 
• Search by job title – by company – 
• Get ideas for: 
– Strong profile headl...
get noticed – drive people to your profile 
24 
Create a custom LinkedIn URL: 
https://help.linkedin.com/app/answers/detai...
get noticed – drive people to your profile 
25
get noticed – drive people to your profile 
26
get noticed – drive people to your profile 
27
• 70% of people find jobs 
through networking 
• You can quickly analyze 
your network on LinkedIn 
to help you make 
conn...
get connected – grow your network 
29 
3rd-degree - People who are connected to your 2nd-degree 
connections. You'll see a...
Fellow members of your LinkedIn Groups are 
considered part of your network because you're 
members of the same group. You...
Three Ways to Build Your Contacts 
get connected – grow your network 
31 
Invitations to connect 
can be sent to anyone 
y...
get connected – find contacts 
32
get connected – find contacts 
33
get connected – find contacts 
34
get connected – request introductions 
35
get connected – request introductions 
36
get connected – request introductions 
37
Use status updates to build your LinkedIn presence! 
Post articles, job search announcements, etc. 
get connected – networ...
LinkedIn now lets members contribute and share 
professional insights through their publishing platform 
get connected – g...
• Over 1 million groups for you to choose from 
• Join groups relevant to your field (you can join up to 50) 
• Incredible...
41 
get connected – finding groups 
41
get connected – finding groups 
42
get connected – finding groups 
43
get connected – connect with members 
44
get connected – connect with members 
45
get connected – find jobs through groups 
46
• Target companies where you have connections 
– Company page features 
– Finding employees 
– Follow the company 
• Targe...
48 get opportunities – create target companies
49 get opportunities – create target companies
get opportunities – research targets 
50
get opportunities – search jobs @ targets 
51
52 get opportunities – find contacts @ targets
get opportunities – leverage your network 
53
get opportunities – apply directly for jobs 
54
get opportunities – apply directly for jobs 
55
get opportunities – follow up 
56
A note about InMail 
57
Searching for Jobs 
get opportunities – search jobs 
58
get opportunities – search for jobs 
59
get opportunities – use email job alerts 
60
get opportunities – privacy settings 
61 
Currently employed & you want to keep your LinkedIn job search 
activities “unde...
In closing … 
62 
Be Savvy 
 Proofread everything! 
 Use LinkedIn for research on 
jobs you’ve found elsewhere 
 Be pro...
63 
Remember the three LinkedIn job 
search fundamentals: 
1. Get NOTICED 
2. Get CONNECTED 
3. Get OPPORTUNITIES 
Please ...
Next Job Seeker Webinar 
YOU: The Brand 
Build Your Personal Brand for 
Job Search Success 
Thursday, December 4 at 12pm 
...
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Using LinkedIn for Job Search Success

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Advanced Resources was pleased to present "Using LinkedIn For Job Search Success" on Thursday, October 2 as part of our unique Job Seeker Webinar Series.

Published in: Recruiting & HR
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Using LinkedIn for Job Search Success

  1. 1. Using LinkedIn Presented by … to Maximize Your Job Search
  2. 2. 2 Today’s Goals  Review some simple LinkedIn basics  Learn three LinkedIn job search fundamentals: 1. Get NOTICED through a strong online image 2. Get CONNECTED: grow and leverage your network 3. Get OPPORTUNITIES: find and land your dream job
  3. 3. Meet LinkedIn linkedin basics 3 2.6 million company profiles Over 300 million professionals Executives from every Fortune 500 firm 200+ countries 50% of Fortune 100 companies hire through LinkedIn • 2 new members sign up to LinkedIn every second • 35% of LinkedIn users access it every day • LinkedIn gives recruiters massive access to professionals
  4. 4. 77% of employers are using social networks to recruit 4
  5. 5. 94% of the recruiters who use social tools are using LinkedIn 5
  6. 6. 90.9% of people on LinkedIn use the “Free” Version linkedin basics 6 https://www.linkedin.com/mnyfe /subscriptionv2?displayProducts= &family=general&c=&sourceUrl= &authType=&authToken=&tmid= &openlinkOn=&inprd=&trk=nav_ responsive_sub_nav_upgrade
  7. 7. get noticed 7 GET NOTICED GET CONNECTED GET OPPORTUNITIES have you ever Googled yourself?
  8. 8. 70% of employers have rejected a job candidate because of information they found out about that person online 8
  9. 9. 85% of employers say that a positive online reputation influences their hiring decisions 9
  10. 10. A positive online reputation starts with your LinkedIn Profile • Having a robust LinkedIn profile is the key to building a solid foundation on which to grow your network • Your LinkedIn profile might be the first impression you make on a prospect or contact, so it is important that your profile is complete and compelling • Put in the time to make your profile awesome • There are 45 million profile views on LI everyday get noticed 10 WANT SOME GREAT EXAMPLES? http://www.rocktheworld book.com/extras/contest
  11. 11. get noticed – use a photo • Adding a profile photo makes your profile 14x more likely to be found in searches • Profiles with no photo are perceived as incomplete or dormant and are less likely to be viewed • Using the wrong type of photo can be even worse than having no photo at all – Avoid photos with pets, kids, significant others and anything that could be viewed as inappropriate for business 11
  12. 12. get noticed – your headline • You have 120 characters in your headline to quickly tell the world what you do • Don’t just use your job title, include the areas of expertise for which you wish to be known and found in searches • KEYWORDS ARE KEY! Using brief, informative and compelling keywords will help people find you and will lead to more profile views • Also, be sure to include the industry you work in and your geographic location under your headline as well • Don’t say “UNEMPLOYED” in your headline 12
  13. 13. get noticed – your summary • Your summary = your professional elevator pitch • This is your personal profile, not your company’s profile • Again, KEYWORDS ARE KEY • Include 3-5 short paragraphs • List your passions, key skills, unique qualities • Your LinkedIn profile isn’t a formal resume, so avoid sounding like one in the summary. – Make your summary personal and conversational. – Tell stories and paint a picture of yourself, but remember to keep it professional – Be warm and welcoming – Avoid buzzwords 13
  14. 14. get noticed – work history • Having your 2 most recent positions makes your profile 12x more likely to be found • Since it isn’t a resume, don’t go overboard with previous work history details and accolades. A simple summary and some top accomplishments should suffice • Use #’s, case studies on your accomplishments • Always write in the 1st person • Make sure to include your current job 14
  15. 15. get noticed – use multimedia • Showcase your work and add dimension to your profile using multimedia – photos, videos, slideshows, articles you’ve written, etc. 15
  16. 16. • Show specific and detailed areas of your expertise • Adding skills and expertise also gives your connections the ability to endorse you in those specific areas. At a minimum, you should include at least 5 or more skills get noticed – skills & expertise
  17. 17. get noticed – education Education • Add the higher education school(s) you attended, degree(s) received, specializations, awards and any relevant details • Allows your fellow alumni to find you and connect • If you didn’t finish a degree, you should still include information about your attendance • If you didn’t attend college, listing high school is preferred to listing no education details at all • Not including education details on your profile = glaring omission 17
  18. 18. get noticed – sections 18
  19. 19. get noticed – contact info 19
  20. 20. Groups! • There are more than 1 million groups on LinkedIn • Pick ones that support your personal brand • 81% of users belong to at least one group get noticed – join groups 20
  21. 21. LinkedIn requires you to have at least 50 or more connections to achieve a completed “All-Star” profile get noticed - connections 21
  22. 22. TIPS ON ASKING FOR RECOMMENDATIONS: http://www.laurarubinstein.co m/social-media/how-to-get-great- linkedin-recommendations/ get noticed - recommendations 22
  23. 23. • Search profiles of role models for ideas • Search by job title – by company – • Get ideas for: – Strong profile headlines – Summary statement wording – Employers to research – LinkedIn groups to join – Connections & other role models get noticed – need some help? 23
  24. 24. get noticed – drive people to your profile 24 Create a custom LinkedIn URL: https://help.linkedin.com/app/answers/detail/a_id/87/kw/create+url+
  25. 25. get noticed – drive people to your profile 25
  26. 26. get noticed – drive people to your profile 26
  27. 27. get noticed – drive people to your profile 27
  28. 28. • 70% of people find jobs through networking • You can quickly analyze your network on LinkedIn to help you make connections: – Companies – School – Location – Industry – Skills get connected – grow your network 28 GET NOTICED GET CONNECTED GET OPPORTUNITIES
  29. 29. get connected – grow your network 29 3rd-degree - People who are connected to your 2nd-degree connections. You'll see a 3rd degree icon next to their name in search results and on their profile. 2nd-degree - People who are connected to your 1st-degree connections. You'll see a 2nd degree icon next to their name in search results and on their profile. You can send them an invitation by clicking Connect or contact them through an InMail or an introduction. 1st-degree - People you're directly connected to because you have accepted their invitation to connect, or they have accepted your invitation. You'll see a 1st degree icon next to their name in search results and on their profile. You can contact them by sending a message on LinkedIn.
  30. 30. Fellow members of your LinkedIn Groups are considered part of your network because you're members of the same group. You'll see a Group icon next to their name in search results and on their profile. You can contact them by sending a message on LinkedIn or using your group's discussion feature. get connected – 30 another reason groups are awesome
  31. 31. Three Ways to Build Your Contacts get connected – grow your network 31 Invitations to connect can be sent to anyone you know and trust Introductions can be sent through one of your direct connections to help you communicate with a LinkedIn member who is two or three degrees away from you InMails are private messages that allow you to directly contact any LinkedIn member who isn't a 1st degree connection, while protecting the recipient's privacy
  32. 32. get connected – find contacts 32
  33. 33. get connected – find contacts 33
  34. 34. get connected – find contacts 34
  35. 35. get connected – request introductions 35
  36. 36. get connected – request introductions 36
  37. 37. get connected – request introductions 37
  38. 38. Use status updates to build your LinkedIn presence! Post articles, job search announcements, etc. get connected – network 38
  39. 39. LinkedIn now lets members contribute and share professional insights through their publishing platform get connected – get published 39
  40. 40. • Over 1 million groups for you to choose from • Join groups relevant to your field (you can join up to 50) • Incredible resource for your search • Joining groups shows you’re engaged in your field • You can instantly be connected to others • Participate in discussions • Share content • Create 1-1 networking relationships get connected – groups = contacts 40 LinkedIn Groups Are Vitally Important to Your Job Search Success
  41. 41. 41 get connected – finding groups 41
  42. 42. get connected – finding groups 42
  43. 43. get connected – finding groups 43
  44. 44. get connected – connect with members 44
  45. 45. get connected – connect with members 45
  46. 46. get connected – find jobs through groups 46
  47. 47. • Target companies where you have connections – Company page features – Finding employees – Follow the company • Target positions – Search for jobs • Receive daily job alerts • Apply • Follow Up get opportunities 47 GET NOTICED GET CONNECTED GET OPPORTUNITIES
  48. 48. 48 get opportunities – create target companies
  49. 49. 49 get opportunities – create target companies
  50. 50. get opportunities – research targets 50
  51. 51. get opportunities – search jobs @ targets 51
  52. 52. 52 get opportunities – find contacts @ targets
  53. 53. get opportunities – leverage your network 53
  54. 54. get opportunities – apply directly for jobs 54
  55. 55. get opportunities – apply directly for jobs 55
  56. 56. get opportunities – follow up 56
  57. 57. A note about InMail 57
  58. 58. Searching for Jobs get opportunities – search jobs 58
  59. 59. get opportunities – search for jobs 59
  60. 60. get opportunities – use email job alerts 60
  61. 61. get opportunities – privacy settings 61 Currently employed & you want to keep your LinkedIn job search activities “under wraps?” Use your Privacy Settings
  62. 62. In closing … 62 Be Savvy  Proofread everything!  Use LinkedIn for research on jobs you’ve found elsewhere  Be professional – always  Always consider your personal brand  Don’t send mass emails
  63. 63. 63 Remember the three LinkedIn job search fundamentals: 1. Get NOTICED 2. Get CONNECTED 3. Get OPPORTUNITIES Please note: much of the material for today’s session was adapted from Lindsay Pollack, best-selling career author and LinkedIn Ambassador. You can get more great career advice from Lindsey’s website, www.lindseypollack.com, or follow her on Facebook, Twitter, and of course, LinkedIn. We also recommend a fantastic book by Wayne Breitbarth called “The Power Formula for LinkedIn Success”
  64. 64. Next Job Seeker Webinar YOU: The Brand Build Your Personal Brand for Job Search Success Thursday, December 4 at 12pm REGISTER HERE 64

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