2. Lotteries need to attract and maintain Millennials as
customers
CHALLENGE
3. Lotteries need to attract and maintain Millennials as customers
Millennials do virtually everything mobile or online
CHALLENGE
4. Lotteries need to attract and maintain Millennials as customers
Millennials do virtually everything on mobile or online
Millennials do not find typical lottery games very interesting
CHALLENGE
5. Lotteries need to attract and maintain Millennials as customers
Millennials do virtually everything mobile or online
Millennials do not find typical lottery games very interesting
Millennials want engaging games they can customize
CHALLENGE
6. A lottery game that appeals to Millennials because:
SOLUTION
7. A lottery game that appeals to Millennials because:
It can be mobile, online, or even a retail kiosk
SOLUTION
8. A lottery game that appeals to Millennials because:
It can be mobile, online, or even a retail kiosk
Players can customize the game
SOLUTION
9. We were lottery players bored with picking
our lottery numbers
EVOLUTION OF PRODUCT
10. We were lottery players bored with picking
our lottery numbers
Knew there had to be a way to make
lottery more engaging and interesting
EVOLUTION OF PRODUCT
11. We were lottery players bored with picking our
lottery numbers
Knew there had to be a way to make lottery more
engaging and interesting
Believe we actually created the next big thing
EVOLUTION OF PRODUCT
12. We were lottery players bored with picking our lottery
numbers
Knew there had to be a way to make lottery play more
engaging and interesting
Believe we actually created the next big thing
Liked our idea so much we did some research
EVOLUTION OF PRODUCT
13. 67% of ALL Millennials like the solution we have created
GOOGLE SURVEYS SAID
14. 67% of ALL Millennials like the solution we have created
70% of Female Millennials like the solution we have created
GOOGLE SURVEYS SAID
15. 67% of ALL Millennials like the solution we have created
70% of Female Millennials like the solution we have created
Perfectly suited for mobile and online gaming
GOOGLE SURVEYS SAID