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5-Star Voice Apps: Voice UX Tips from the Experts

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Check out the key issues preventing broader consumer adoption of voice and AI platforms and how to overcome them.

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5-Star Voice Apps: Voice UX Tips from the Experts

  1. 1. 5 STAR VOICE APPS: VOICE UX TIPS FROM THE EXPERTS
  2. 2. BRET KINSELLA FOUNDER, EDITOR AND RESEARCH DIRECTOR, VOICEBOT.AI @bretkinsella
  3. 3. SOMETHING IS HAPPENING
  4. 4. WHY THIS MATTERS
  5. 5. FASTEST CONSUMER TECH ADOPTION
  6. 6. VOICE ACCESS IS BECOMING PERVASIVE
  7. 7. MICROPHONES WILL SOON BE EVERYWHERE.
  8. 8. 5-STAR VOICE APPS DON’T DO THIS
  9. 9. “Don’t expect that people talk the way you talk, or converse the way you converse. It is crucial to assume that there’s going to be a diversity in the way people converse even within a single language.” TIM MCELREATH – DISCOVERY COMMUNICATIONS
  10. 10. “A lot of people forget that the prompts themselves—that is, what the voice system says and asks the user—is a crucial, crucial part [of voice design]” CATHY PEARL - GOOGLE
  11. 11. “One [mistake I see often] is not enough use of non-verbal audio. When I open your 3rd- party skill, do I hear a tone or a jingle or something that lets me know that I’m now in this experience.” MARK WEBSTER - SAYSPRING
  12. 12. “Language can be illogical when the words you utter do not reflect, at all, the meaning. The obvious example is irony or sarcasm, where you don’t have enough signal in the written word to derive the true intent.” TOBIAS GOEBEL – SPARK CENTRAL
  13. 13. “The problem is that conversations are highly variable, and there are thousands of ways to say the same thing – especially when you consider different languages and dialects.” CHARLIE UNGASHICK - APPLAUSE
  14. 14. 5-STAR VOICE APPS DO THIS
  15. 15. “We don’t want to trick people into thinking that our robots are human because we’re just going to let people down. So setting expectations of what the robot can do becomes huge.” KAREN KAUSHANSKY – ROBOT FUTURES
  16. 16. “If every brand out there uses Alexa’s voice on Amazon and the Google Assistant voices on Google Home, then what is your brand? It’s super important to create a voice persona...to actually make your content come alive.” PAT HIGBIE - XAPPMEDIA
  17. 17. “It always surprises me when someone is building a voice system and they don’t realize they need to be looking at their logs, and what a wealth of information that is.” CATHY PEARL - GOOGLE
  18. 18. TIM MCELREATH – DISCOVERY “Whatever you want people to take away from what you’ve just said, you want to put it right at the end.”
  19. 19. JAN KÖNIG - JOVO “Every device has its own context. Context-first is delivering the right information at the right time on the right device.”
  20. 20. THE LIST Don’t § Think you are your user § Forget about prompts § Use spoken dialogue only § Assume you know the meaning § Forget about real-world testing Do § Set expectations § Create a persona § Use logs to improve § Place important points last § Consider context
  21. 21. QUESTION & ANSWER Thank you for attending! Please rate this session through the event app. #digitalxchange

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