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onCOREventures Local Presence Management

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Smal Business Owners overview of how to get an effective and affordable local presence on the web.

Published in: Marketing
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onCOREventures Local Presence Management

  1. 1. [INSERT YOUR LOGO] onCOREventures Local Presence Management
  2. 2. Agenda Consumer Behavior The Importance of Managing Location Data The Solution The Importance of Reviews Questions [INSERT YOUR LOGO]
  3. 3. [INSERT YOUR LOGO] Consumer Behavior
  4. 4. Smartphones have fundamentally changed how customers interact with local businesses. 34xincrease in “Near Me” searches since 2011 93%of sales still occur in person 4in 5local mobile searches result in a purchase 40%of in-person purchases include online research 55%of conversions occur within 1 hour of initial mobile search 76%of purchasing decisions are made in-person & locally [INSERT YOUR LOGO] Consumer Behavior
  5. 5. Today’s mobile revolution is about more than the newest smartphone and the next big app. [INSERT YOUR LOGO] Consumer Behavior It’s about leveraging these technologies to make it easy for your customers to find you online and visit your location(s).
  6. 6. [INSERT YOUR LOGO] The Importance of Managing Location Data
  7. 7. Offline business presence can be…confusing. BRODIE MART TOWN OF HILLSDALE DYNASTY BUFFET ELMHURST HOSPITAL Compromised online business presence is worse. [INSERT YOUR LOGO] Location Data
  8. 8. Imagine asking 10 random people where a particular restaurant is and receiving the following answers: Consistency results in high confidence (and higher ranking) for consumers and search engine crawlers [INSERT YOUR LOGO] Location Data Goodfella’s Pizzeria 144 Orchard St (212)432-3200 Goodfella’s Pizzeria 144 Orchard St (212)432-3200 Goodfella’s Pizzeria 144 Orchard St (212)432-3200 Goodfella’s Pizzeria 144 Orchard St (212)432-3200 Goodfella’s Pizzeria 144 Orchard St (212)432-3200 Goodfella’s Pizzeria 144 Orchard St (212)432-3200 Goodfella’s Pizzeria 144 Orchard St (212)432-3200 Goodfella’s Pizzeria 144 Orchard St (212)432-3200 Goodfella’s Pizzeria 144 Orchard St (212)432-3200 Goodfella’s Pizzeria 144 Orchard St (212)432-3200
  9. 9. Now imagine asking 10 random people where a particular restaurant is and receiving the following answers: Inconsistency results in low confidence, which decreases search ranking and risks lost business [INSERT YOUR LOGO] Location Data Goodfella’s Pizzeria 144 Orchard St (212)432-3200 Good Fella Brick Oven 144 Archer St. (212)345-1122 Where? Never heard of it. You mean Goodfella’s LES? 144 Orchid Ave. Great movie. I don’t think I know them.
  10. 10. [INSERT YOUR LOGO] Location Data Changes to an unmanaged business listing over time
  11. 11. Take control of how customers view you online Build your business’s brand Dive more traffic online and offline [INSERT YOUR LOGO] [INSERT YOUR LOGO] Our Solution
  12. 12. • Integrated Technology with online sites and directories means that you’re in complete control of the information displayed to your customers online. What we put into the platform is exactly what your customers see and cannot be overwritten by anyone but you. • Duplicate Suppression will solve SEO-damaging duplicate listings and keep them from reappearing. • Real-Time Updates means that your business information will be 100% up-to-date all time time – no delays. [INSERT YOUR LOGO] Take Control Your Business Name Street Address City, State, Zip Code Phone Number
  13. 13. Our Network, Your Reach [INSERT YOUR LOGO] Take Control
  14. 14. Stand out from the competition [ Build Your Business’s Brand A listing with 14/14 fields complete receive… On average than a listing with ¼ fields completed 347% more searches 214% more Yelp page views 416% more listing view
  15. 15. Build Your Business’s Brand
  16. 16. Build Your Business’s Brand Social Profile information is automatically added by Google and affects who shows up • Consistency - Use the same name to represent your business in both your listings and social profiles • Authenticity – verify your profile using the social media sites verification process this helps Google determine that the social profile is managed by an owner or a representative. • Structured Date – use the proper format for reviews and which social media profiles show up on your website
  17. 17. $ $ $ [INSERT YOUR LOGO] Drive More Traffic Goodfella’s Pizzeria 144 Archer St New York, NY 10012 (212)432-3200 Goodfella’s Pizzeria 144 Orchard St New York, NY 10012 (212)345-1122 Good Fella Brick Oven 144 Orchard St New York, NY 10012 (212)432-3200 Goodfella’s Pizzeria 144 Orchard Ave New York, NY 10012 (212)432-1122 Goodfella’s Pizzeria 144 Orchard St Chicago, IL 60290 (212)432-3200 Goodfella’s Pizzeria John’s Pizzeria
  18. 18. [INSERT YOUR LOGO] Drive More Traffic $ $ $ Goodfella’s Pizzeria Goodfella’s Pizzeria 144 Orchard St (212)432-3200
  19. 19. [INSERT YOUR LOGO] Reviews
  20. 20. Generate Reviews 1. Ask for references 2. Repurpose and post 3. Sales requirement 4. Teach reviewing 5. Give reviews 6. Hold a review event 7. Encourage Yelp check ins 8. Offline materials 9. Use a review Tool
  21. 21. Solicit Reviews
  22. 22. [INSERT YOUR LOGO] Reviews 84 % of consumers buy based on on-line reviews • Solicit feedback – Reach out to clients and customers for reviews • Respond to customers – Reach out both positive and negative feedback • Spread them around – push reviews to as many different sites as possible • Yelp – Apple Maps shows Yelp reviews on search – it is more than just Yelp
  23. 23. [INSERT YOUR LOGO] Questions?
  24. 24. [INSERT YOUR LOGO] Thank You!

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