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Brevard Achievement Center “Creative Solutions to Improve Recruiting of Potential Employees with Qualified Disabilities”


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LEAD Brevard's Leadership Brevard Class of 2019 Leadership Action Project
This project will create a dependable method of reaching and recruiting a robust pool of individuals with disabilities (IWD) to fill all current open positions in a timely manner. One of Brevard Achievement Center’s key strategic growth goals is to double employment outcomes for IWD from 2017-2021; which means employment for 1,702 persons with disabilities (900 more than current).

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Brevard Achievement Center “Creative Solutions to Improve Recruiting of Potential Employees with Qualified Disabilities”

  1. 1. Leadership Action Project Class of 2019
  2. 2. 2 Who is BAC? ● 27th Largest Employer in Brevard County ● 14 Federal Contract Sites ● An average of 75% of the labor hours on our contacts are mandated to be performed by individuals with significant disabilities. ● Largest employer of individuals with disabilities ● Competitive wages (well above minimum wage), benefits, full and part time, flexible schedules, 401K ● Exciting Places to work such as: ● Kennedy Space Center ● VA Clinic ● USSSA ● Patrick Air Force Base ● Cape Canaveral Air Force Station
  3. 3. 3 What is the Need? ■ 2,600 individuals with disabilities in Brevard are unemployed (individuals who are actively seeking jobs) ■ An additional 27,000have given uptheir job search or are unable to work. BAC consistently has an average of 25 open job postings that need to be filled by individuals with disabilities. What is the disconnect?
  4. 4. 4 What is BAC’s Goal? Double employment outcomes for individuals with disabilities from 2017 to 2021. This growth will mean employment for 1,702 persons with disabilities (900 more than current).
  5. 5. 5 What BAC has already started ● On-boarded a new VP of HR with broader experience in recruitment and retention practices ● Created a new HR position - Recruiter; filled the role with candidate with significant corporate recruitment experience ● Updated website application process; streamlined questions and process to make application more user friendly ● Started recruitment collateral
  6. 6. 6 Some needs we have identified ● Continuing to updating website to make applying simple and easy ● Finding and using recruitment tool ● Creating a marketing budget for recruitment efforts ● Creating collateral for leave behinds and for job fairs ● A process to communicate with current employees (email list, message board...) - especially for a referral program ● Utilizing Facebook jobs more ● Marketing to create more awareness ● We reached out to over 60 physicians in the area who knew of BAC but had no idea how to inform their patients of how to utilize BAC’s services.
  7. 7. 7 Ideas for Solutions Our research shows that most of the target audience have phones and emails. We recommend compiling an email list and sending monthly or even weekly newsletters. Email Newsletter with Hot New Jobs!
  8. 8. 8 Ideas for Solutions Our research shows our target audience often uses public transportation because of a disability that might hinder their ability to drive or own a car. Bus advertising Interior Advertisement Information: Interior cards: $500 every 4 weeks for an annual contract. Includes one card in 30 SCAT buses on fixed routes.
  9. 9. 9 Ideas for Solutions Our research shows that most of the physicians (over 60 offices) in the area we called know about BAC but they do not know how to give their patients the Information they need to utilize BAC’s services. Rack Card / Leave Behind With the help of Rock Paper Simple we have created a simple, fun way to present the application process and the benefits of careers with BAC and more! We recommend distributing a supply at doctor’s offices, schools and businesses that can hand these out to potential applicants!
  10. 10. 10 Secondary Ideas ● Creating a referral program ● Applying for grants ● Ad campaign idea - "What does success look like" ● Building a Facebook audience and running ads ● Utilizing Facebook jobs and their 1755 followers ● Local radio advertising
  11. 11. 11 We enjoyed working with BAC and we are excited to see them use our recommended solutions and continue to fill the need for jobs to the disabled in both Brevard and throughout the USA. Please join us in spreading the awareness of the services BAC has to offer! Closing Remarks