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Introduction to
WooCommerce
Jai Sangha
Agenda
• Why WooCommerce
• Setup demo
• What’s next
Who am I?
• Contribute weekly posts
towards sellwithwp.com
• Contribute weekly posts
towards shopstorm.com/blog
• Digital ...
Why WooCommerce
eCommerce
• 1 billion online buyers in 2013 worldwide, 

and growing
• 66% of retail growth in 2015 in the U.S.
• 190 mill...
WooCommerce
• Started in 2011
• Acquired by Automattic 

in 2015
• 13.8million+ downloads
• 400+ extensions
• 26 languages...
How popular is it?
Source: http://builtwith.com/ecommerce/
What can you do with
WooCommerce?
Bookings 

(time-based services)
Memberships 

(Costco)
Subscriptions 

(Harrys Razors)
...
What can you do with
WooCommerce? (contd.)
Really, anything is possible…
Rewards

(Shoppers)
Payment plans 

(Apple)
Pre-o...
Exercise
• What would you start today?
• 5 minutes
• What is your product? Who is your target market?
Setup demo
If successful, skip to next section.
Payment Gateway
Official Stripe extension
Some examples
• Moment
• Xero Shoes
• Pete & Pedro
Exercise discussion
What are some ideas?
What’s next
Updates and growth
• WooCommerce 2.6
• Localization - languages, currency
• Scalability and speed
• Alignment with WordPre...
REST API
• Protocol by which programs can talk to each other
• Mobile apps
• Physical devices
Did someone say drones?
Bryce Adams - WooConf 2016
Takeaway
• WooCommerce is a powerful and versatile platform
increasing in popularity
• You can set up the end-to-end store...
– Matt Mullenweg (rough paraphrase)
WooCommerce can help democratize selling,
the same way WordPress has helped
democratiz...
Questions?
Thank you :)
WooCommerce:
• woothemes.com
• sellwithwp.com
• wooconf.com
Me:
• Twitter - @jaisangha
• Website - jaisangha....
Introduction to WooCommerce by Jai Sangha
Introduction to WooCommerce by Jai Sangha
Introduction to WooCommerce by Jai Sangha
Introduction to WooCommerce by Jai Sangha
Introduction to WooCommerce by Jai Sangha
Introduction to WooCommerce by Jai Sangha
Introduction to WooCommerce by Jai Sangha
Introduction to WooCommerce by Jai Sangha
Introduction to WooCommerce by Jai Sangha
Introduction to WooCommerce by Jai Sangha
Introduction to WooCommerce by Jai Sangha
Introduction to WooCommerce by Jai Sangha
Introduction to WooCommerce by Jai Sangha
Introduction to WooCommerce by Jai Sangha
Introduction to WooCommerce by Jai Sangha
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Introduction to WooCommerce by Jai Sangha

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At WordCamp Hamilton 2016. Talk covers an overview of WooCommerce, a live demo of basic setup, and what's next for the platform.

Published in: Software
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Introduction to WooCommerce by Jai Sangha

  1. 1. Introduction to WooCommerce Jai Sangha
  2. 2. Agenda • Why WooCommerce • Setup demo • What’s next
  3. 3. Who am I? • Contribute weekly posts towards sellwithwp.com • Contribute weekly posts towards shopstorm.com/blog • Digital Strategy and Communications at TD • Freelance web management • Adventurer, explorer
  4. 4. Why WooCommerce
  5. 5. eCommerce • 1 billion online buyers in 2013 worldwide, 
 and growing • 66% of retail growth in 2015 in the U.S. • 190 million online customers in U.S. • 28% small businesses online
  6. 6. WooCommerce • Started in 2011 • Acquired by Automattic 
 in 2015 • 13.8million+ downloads • 400+ extensions • 26 languages Source
  7. 7. How popular is it? Source: http://builtwith.com/ecommerce/
  8. 8. What can you do with WooCommerce? Bookings 
 (time-based services) Memberships 
 (Costco) Subscriptions 
 (Harrys Razors) Marketplaces 
 (Etsy/Themeforest)
  9. 9. What can you do with WooCommerce? (contd.) Really, anything is possible… Rewards
 (Shoppers) Payment plans 
 (Apple) Pre-orders 
 (Kickstarter) Online learning 
 (Codecademy)
  10. 10. Exercise • What would you start today? • 5 minutes • What is your product? Who is your target market?
  11. 11. Setup demo
  12. 12. If successful, skip to next section.
  13. 13. Payment Gateway Official Stripe extension
  14. 14. Some examples • Moment • Xero Shoes • Pete & Pedro
  15. 15. Exercise discussion What are some ideas?
  16. 16. What’s next
  17. 17. Updates and growth • WooCommerce 2.6 • Localization - languages, currency • Scalability and speed • Alignment with WordPress evolution
  18. 18. REST API • Protocol by which programs can talk to each other • Mobile apps • Physical devices
  19. 19. Did someone say drones? Bryce Adams - WooConf 2016
  20. 20. Takeaway • WooCommerce is a powerful and versatile platform increasing in popularity • You can set up the end-to-end store for free • Huge possibilities ahead with the REST API
  21. 21. – Matt Mullenweg (rough paraphrase) WooCommerce can help democratize selling, the same way WordPress has helped democratize publishing.
  22. 22. Questions?
  23. 23. Thank you :) WooCommerce: • woothemes.com • sellwithwp.com • wooconf.com Me: • Twitter - @jaisangha • Website - jaisangha.com • Instagram - jai.sangha

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