How do my friends describe me?
What I studied.
• EU-China Junior Managers Training Program
@ Beijing Foreign Studies University
• Bachelor of Arts in Business Engineering
@ Solvay Brussels School
• Master of Oriental Languages and Cultures
@ State University of Ghent, Belgium
• Level I Sales Training - 2 weeks, San Diego
2001 @ Wind River - Top Performer #1
• Marketing Intern, 7 months - Shanghai
2000 @ Shanghai Bell - Alcatel
• Level A Language Training, 1 year - Beijing
1996 @ Capital Univ. of Business & Economics
Where I worked.
SUNDANCE ASIA LTD.
WIND RIVER SYSTEMS
Product Marketing Manager
Belgium & Shanghai
Export Manager Asia
Some proud moments early on
My ﬁrst sales in China.
Chinese Aerospace Institute
(CASC) for 100K Euro
MOU signed between Eonic
System and Shanghai Bell
in presence of Prins Filip (BE)
Being the only employee of
Eonic Systems to join HQ of
Wind River after acquisition
My vision of the future of
multi-core became a reality
5 years later (today’s IoT).
Co-founded polycore software
to address the software needs.
Setting-up my own team
in Shanghai to help high-tech
SME companies enter China.
Closing my ﬁrst VC deal
2 more VC rounds followed
for Letsface in China
I created Letsface in the heart of Shanghai as a fast-
paced Silicon Valley style software start-up.
My vision was to build the ﬁrst ofﬂine-to-online
brand communities. It quickly became the ﬁrst
digital solutions for brand activation events with its
core on-site guest engagement products and data
Letsface activations throughout Asia & Europe. 3
ofﬁces in China. 35 employees. 50+ premium brands.
3 VCs. 20 products/APPs. 500+ events.
• SinnoLabs is a growth accelerator which can quickly validate the “chances” of EU innovative
SMEs to succeed in China, shorten their investment and learning curve, and help raise money.
• Based on the vision to help Belgium SMEs entering China, I created the growth accelerator’s
mentoring program, business model and helped raise the funding prior to its launch deadline.
• My position as Director Europe is to promote Sinnolabs and China based Innovation in Europe,
source quality clients and help them prepare well for the accelerator program. I moved back to
Belgium in July 2016 for this new journey
• Sinnolabs launched on July 2016,
with support and funding from
Belgium Sovereign Fund, Solvay,
2 large Chinese companies, BNPP,
and 10 other reputed service
providers, Chinese government
institutions and VC investors.
What do employees think?
Instructor at University of New Mexico
Pascal Coppens is the best employer I have ever met. He is very intelligent,
organised, sincere, frank and with good vision. He is considerate for his employees.
I am lucky to work with him.
Bao Lingjing reported to Pascal at PaCoVision in 2007
Lourens Geldenhuys, Product Manager at Mine Site Technologies
I will always remember 3 things about Pascal. Firstly is his visionary thinking.
He has an extraordinary ability to view the world from an unconventional point
of view, and envisage scenarios and solutions to problems that appear unusual
at ﬁrst. He is intensely analytical, and manages to drill down to the root of an
issue, and at the end of the day his visions make perfect sense. Secondly is his
tenacity and determination in getting the results he wants. He does not get
intimidated by obstacles or setbacks, and instead ﬁnds new opportunities in
every challenge. Lastly is his integrity and honesty. He has sympathy and
understanding for his employees, and cares for them with an open mind. Pascal
is a true entrepreneur and a trustworthy leader.
Lourens reported to Pascal at Letsface
Jan Liband, Chief Marketing Ofﬁcer at DreamFactory Software
An extraordinarily versatile marketer who possesses that rare
combination of sharp business acumen, market insight, and the skills
to get things done.
Jan managed Pascal at Wind River Systems in 2002
Sayeed Choudhury, Sr Director Of Product Management, Snapdragon Software
Platforms at Qualcomm
Pascal did an outstanding job in creating new business opportunities, spanning
growing business with existing customers to seeding education programs at
prominent universities. Self driven, he consistently demonstrated initiative and
drive, while remaining consistent with the group's quarterly and yearly goals and
objectives. Results matter, and Pascal delivered.
Sayeed managed Pascal at Wind River Systems in 2003
Warren Kurisu, Director Of Product Management, Mentor Graphics
Pascal's clarity of vision, complete understanding of the business, market
and products, excellence in execution, and relentless attention to
customers and partners drove his success at Wind River. It was an honor
and a pleasure to work with Pascal.
Warren managed Pascal at Wind River Systems in 2003
And what about my bosses?
And today at Sinnolabs?
Philippe Snel, Managing Partner De Wolf Axten Shanghai Law Ofﬁce
Pascal has been in China for close to 15 years, during which time he was
involved with several Belgian technology companies, helping them to set foot in
China. But he’s also an entrepreneur who founded and managed several start-up
businesses in technology and innovation ﬁelds, the last one being Letsface. If
anyone knows how difﬁcult it sometimes can be to make an SME business work
in China, it’s certainly Pascal. At the same time he also knows about the
opportunities that await in China for smart innovation companies from Europe,
especially from Belgium. In addition, and this is also a plus for our project,
Pascal spend a number of years in Sillicon Valley where he tried his luck with
his own start-up company. Most importantly, he is a respected and appreciated
business person in the Belgian community in Shanghai and beyond, well
connected and speaks ﬂuent Chinese.
Philippe is Chairman of Sinnolabs