SlideShare a Scribd company logo
1 of 21
Brand
Guidelines
Table of
Contents
Mission and Vision... p. 1
Tagline ......................... p. 2
Our Patients ............... p. 3
Our Personality ......... p. 4
Our Logo ..................... p. 6
Our Colors ................... p. 12
Our Fonts ..................... p. 16
Our Imagery ............... p. 17
1
We Believe For people to perform at
their best, they need to feel
good.
We’re here to help our
patients take care of
themselves.
2
Our Tagline Our tagline represents our
belief in living as pain free
as possible.
We promote an active,
happy life through self-care.
3
Our Patients We serve athletes.
We serve families.
We serve those who wish to
manage their pain naturally.
4
Our Brand
Personality
Golden Chiropractic is
joyful, optimistic, and
knowledgeable.
We value an active lifestyle,
self-care, and community
participation.
5
Our Brand
Personality
6
Our Logo
7
The Golden Chiropractic
logo represents our brand
personality and our
location by the sea.
It represents healthy living,
optimism, and outdoor
recreation.
Our Logo
8
Our Logo The Golden Chiropractic
logo should always have
negative space around its
entirety, the width of the “C”
in .
9
Our Logo The Golden Chiropractic
logo should always
maintain the integrity of its
original proportions.
10
Our Logo The GC logo should never be
widened, lenghtened, or
otherwise distorted.
11
Our Logo
12
Our Colors
13
Our secondary brand colors
are for logo and accent
pieces in promotional
materials.
0, 16, 100, 0
245, 210, 50
Our Colors
0, 58, 89, 0
220, 132, 61
F68446 FFD249
14
Our Colors Our accent brand color is for
logo and accent pieces in
promotional materials.
27, 0, 8, 0
196, 226, 233
B8E3E9
Accent
15
Auxilary colors for personnel.
100, 19, 24, 0
21, 148, 180
0096B3
99, 18, 47, 1
40, 145, 147
009393
71, 0, 10, 0
104, 189, 221
00BFDC
71, 0, 24, 0
108, 188, 198
12BEC6
Our Colors
16
Our Fonts
Footlight MT Light
for headers on promotional print
materials announcing events or
for giving gifts
Myriad Pro
for body text on print materials
Arial
for all text on the Internet, and for all
text on printed letters
17
Imagery
Guidelines
18
Imagery
Guidelines
19
Optimism and Joy Primary Color for
Dr. Goldi
Email Newsletter Business Card Instagram and Facebook

More Related Content

More from Dawn Weathersbee

Are You Stealing Intellectual Property?
Are You Stealing Intellectual Property?Are You Stealing Intellectual Property?
Are You Stealing Intellectual Property?Dawn Weathersbee
 
My New Visual Brand Identity
My New Visual Brand IdentityMy New Visual Brand Identity
My New Visual Brand IdentityDawn Weathersbee
 
Brand Messaging: Develop Content for Your Audience
Brand Messaging: Develop Content for Your AudienceBrand Messaging: Develop Content for Your Audience
Brand Messaging: Develop Content for Your AudienceDawn Weathersbee
 
Bootstrapping Your Brand Day 2
Bootstrapping Your Brand Day 2Bootstrapping Your Brand Day 2
Bootstrapping Your Brand Day 2Dawn Weathersbee
 
Bootstrapping Your Brand Day 1
Bootstrapping Your Brand Day 1Bootstrapping Your Brand Day 1
Bootstrapping Your Brand Day 1Dawn Weathersbee
 
Branding Boot Camp Module 4: Develop Your Style Guide
Branding Boot Camp Module 4: Develop Your Style GuideBranding Boot Camp Module 4: Develop Your Style Guide
Branding Boot Camp Module 4: Develop Your Style GuideDawn Weathersbee
 
Design Basics for Non-Designers
Design Basics for Non-DesignersDesign Basics for Non-Designers
Design Basics for Non-DesignersDawn Weathersbee
 
Branding Boot Camp Module 1
Branding Boot Camp Module 1Branding Boot Camp Module 1
Branding Boot Camp Module 1Dawn Weathersbee
 
How to Market Using Facebook, Twitter, and Instagram
How to Market Using Facebook, Twitter, and InstagramHow to Market Using Facebook, Twitter, and Instagram
How to Market Using Facebook, Twitter, and InstagramDawn Weathersbee
 
How to Get Money through Crowdfunding
How to Get Money through CrowdfundingHow to Get Money through Crowdfunding
How to Get Money through CrowdfundingDawn Weathersbee
 

More from Dawn Weathersbee (10)

Are You Stealing Intellectual Property?
Are You Stealing Intellectual Property?Are You Stealing Intellectual Property?
Are You Stealing Intellectual Property?
 
My New Visual Brand Identity
My New Visual Brand IdentityMy New Visual Brand Identity
My New Visual Brand Identity
 
Brand Messaging: Develop Content for Your Audience
Brand Messaging: Develop Content for Your AudienceBrand Messaging: Develop Content for Your Audience
Brand Messaging: Develop Content for Your Audience
 
Bootstrapping Your Brand Day 2
Bootstrapping Your Brand Day 2Bootstrapping Your Brand Day 2
Bootstrapping Your Brand Day 2
 
Bootstrapping Your Brand Day 1
Bootstrapping Your Brand Day 1Bootstrapping Your Brand Day 1
Bootstrapping Your Brand Day 1
 
Branding Boot Camp Module 4: Develop Your Style Guide
Branding Boot Camp Module 4: Develop Your Style GuideBranding Boot Camp Module 4: Develop Your Style Guide
Branding Boot Camp Module 4: Develop Your Style Guide
 
Design Basics for Non-Designers
Design Basics for Non-DesignersDesign Basics for Non-Designers
Design Basics for Non-Designers
 
Branding Boot Camp Module 1
Branding Boot Camp Module 1Branding Boot Camp Module 1
Branding Boot Camp Module 1
 
How to Market Using Facebook, Twitter, and Instagram
How to Market Using Facebook, Twitter, and InstagramHow to Market Using Facebook, Twitter, and Instagram
How to Market Using Facebook, Twitter, and Instagram
 
How to Get Money through Crowdfunding
How to Get Money through CrowdfundingHow to Get Money through Crowdfunding
How to Get Money through Crowdfunding
 

Recently uploaded

scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Vanksen
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
How to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessHow to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessQuickEmailVerification
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 

Recently uploaded (20)

scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
How to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessHow to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step Process
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 

Golden Chiropractic Brand Guidelines

  • 2. Table of Contents Mission and Vision... p. 1 Tagline ......................... p. 2 Our Patients ............... p. 3 Our Personality ......... p. 4 Our Logo ..................... p. 6 Our Colors ................... p. 12 Our Fonts ..................... p. 16 Our Imagery ............... p. 17
  • 3. 1 We Believe For people to perform at their best, they need to feel good. We’re here to help our patients take care of themselves.
  • 4. 2 Our Tagline Our tagline represents our belief in living as pain free as possible. We promote an active, happy life through self-care.
  • 5. 3 Our Patients We serve athletes. We serve families. We serve those who wish to manage their pain naturally.
  • 6. 4 Our Brand Personality Golden Chiropractic is joyful, optimistic, and knowledgeable. We value an active lifestyle, self-care, and community participation.
  • 9. 7 The Golden Chiropractic logo represents our brand personality and our location by the sea. It represents healthy living, optimism, and outdoor recreation. Our Logo
  • 10. 8 Our Logo The Golden Chiropractic logo should always have negative space around its entirety, the width of the “C” in .
  • 11. 9 Our Logo The Golden Chiropractic logo should always maintain the integrity of its original proportions.
  • 12. 10 Our Logo The GC logo should never be widened, lenghtened, or otherwise distorted.
  • 15. 13 Our secondary brand colors are for logo and accent pieces in promotional materials. 0, 16, 100, 0 245, 210, 50 Our Colors 0, 58, 89, 0 220, 132, 61 F68446 FFD249
  • 16. 14 Our Colors Our accent brand color is for logo and accent pieces in promotional materials. 27, 0, 8, 0 196, 226, 233 B8E3E9 Accent
  • 17. 15 Auxilary colors for personnel. 100, 19, 24, 0 21, 148, 180 0096B3 99, 18, 47, 1 40, 145, 147 009393 71, 0, 10, 0 104, 189, 221 00BFDC 71, 0, 24, 0 108, 188, 198 12BEC6 Our Colors
  • 18. 16 Our Fonts Footlight MT Light for headers on promotional print materials announcing events or for giving gifts Myriad Pro for body text on print materials Arial for all text on the Internet, and for all text on printed letters
  • 21. 19 Optimism and Joy Primary Color for Dr. Goldi Email Newsletter Business Card Instagram and Facebook