2. Table of
Contents
Mission and Vision... p. 1
Tagline ......................... p. 2
Our Patients ............... p. 3
Our Personality ......... p. 4
Our Logo ..................... p. 6
Our Colors ................... p. 12
Our Fonts ..................... p. 16
Our Imagery ............... p. 17
3. 1
We Believe For people to perform at
their best, they need to feel
good.
We’re here to help our
patients take care of
themselves.
4. 2
Our Tagline Our tagline represents our
belief in living as pain free
as possible.
We promote an active,
happy life through self-care.
5. 3
Our Patients We serve athletes.
We serve families.
We serve those who wish to
manage their pain naturally.
9. 7
The Golden Chiropractic
logo represents our brand
personality and our
location by the sea.
It represents healthy living,
optimism, and outdoor
recreation.
Our Logo
10. 8
Our Logo The Golden Chiropractic
logo should always have
negative space around its
entirety, the width of the “C”
in .
11. 9
Our Logo The Golden Chiropractic
logo should always
maintain the integrity of its
original proportions.
12. 10
Our Logo The GC logo should never be
widened, lenghtened, or
otherwise distorted.
18. 16
Our Fonts
Footlight MT Light
for headers on promotional print
materials announcing events or
for giving gifts
Myriad Pro
for body text on print materials
Arial
for all text on the Internet, and for all
text on printed letters