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Brand marketing and entertainment industry veteran Ron Roecker has worked for some of the biggest brands, with some of the biggest celebrities, and on some of the biggest stages in the world. He also has been featured as a brand marketing and entertainment expert for news outlets across the globe including Entertainment Tonight, Today Show, CNN, MTV, NPR, People Magazine, Entertainment Weekly, Time Magazine, as well as national programs in China, Japan, England, France, Australia, India and more. Not only does he have the clout, war wounds, insights -- and photos -- to back it all up, his greatest gift is captivating the audience and bringing them into the stories with an energized, charismatic, authentic style. At one point he takes the audience on his moment-by-moment crisis rollercoaster ride that changed the world forever; then to a practically impossible yet too-primetime-not-to-attempt idea for Mattel involving the legendary Cher and her doll, to industry anecdotes, interactions and situations that tested his grit, wits, faith in himself, and faith in other people, all while diving head first into the deeply shallow pool that is entertainment and coming out a deeper person and more valuable professional. He sums it all up for a veritable feast of news-you-can-use-now, tips, tricks and triggers of those 20 or so truly important things we need to focus on (and they probably aren't what you think!) that will make us better professionals and, more importantly, better human beings.