SXSW, Kodak Alaris collaborated with artist Marcos Luytens for The Memory Observatory, an installation that kaleidoscopically projected images and memories shared by visitors and then augmented them with sounds and smells to provoke memories and emotions captured at that specific photographic moment. Why it’s interesting: Consumers are flocking to technology-driven experiences that inspire, delight and emotionally resonate with them. Stand out from the crowd and hire a leading experiential technologist to take your audience on a digital trip they will never forget.
Civic planning. Shopping. Changing driving from a ‘driving experience a la BMW’ to a commodity. Less parking means more parks. Ability to live further from your work expands real estate options and provides potentially more live-able options for commuters. Instead of going to the pharmacy, a DRONE [car or actual drone] delivers it.
The ATTENTION ECONOMY: Distraction will only increase as our interactions gain an extra layer of information—chatbots and voice-controlled devices such as Amazon Echo, as well as smartphones, iPads, TVs and screens. Securing that precious attention will be harder than ever. But the problem, says Manthorpe, is that unlike other commodities, attention is fixed. “We only have so much. We’re at a tipping point because it can only go so far—it’s dificult to grow.” Companies are going to have to use AI to take choice away from you, he points out, so fewer things are competing for attention.
Why it’s interesting: AR is more accessible than VR. It blends with the real world. Now that PEOPLE have a sense of what it’s like, brands can explore new ways to use AR at scale in retail and beyond.NLOCATION BASED EXPERIENCES ARE JUST SCRATCHING THE SURFACE.
Why it’s interesting: Social networks have transformed how we interact, network, and discover content and new experiences. VR provides rich landscapes for storytelling and immersion.
Jamy Nigri Venture Day Minsk
The future of TECHNOLOGY TRENDS is about the QUALITY OF FUTURE EXPERIENCES.
VENTURE DAY MINSK | APRIL 12 2017 | INTERNATIONAL STARTUP CONFERENCE
JAMY T. NIGRI
GLOBAL HEAD | COMMERCIAL DEVELOPMENT
SENIOR ADVISOR to the CEO
OFFICE of the CEO
The future of TECHNOLOGY IS UNDERSTANDING the emotional engagement you create.
…emotional engagement changes everything.
TECHNOLOGY IS UNDERSTANDING the emotional engagement you create.
I want ‘easy.’
I want to look cool.
I want to feel good.
I want you to notice me.
I want more of the good stuff.
I want to connect emotionally.
The future is the QUALITY EXPERIENCES & THE
EMOTIONS THEY CREATE.
DEVICES & SMART APPLICANCES are
intelligent and automated.
Intelligently adapting to our lives
creates greater options and feeling of
control in our lives.
The degree of control that is enabled is
AUTONOMOUS CARS change
Real-estate, entertainment, LEARNING,
AUTOMATING DEVICES & SMART
APPLICANCES to create an eco-system of
experiences that follow you everywhere.
How we commute, where we decide to live,
how much time we have for learning, our
physical and mental state. AUTONOMOUS
CARS CHANGE EVERYTHING.
FROM VIRTUAL REALITY, HOLOGRAPHIC, 4K, HD,
STEREOSCOPIC SOUND, CONNECTED HOMES,
Immersive experiences transform how we train, relax
and EXPERIENCE the world around us.
CONTEXTUAL > Does it feel like I expect it to feel?
SENSORY > Does it stimulate the right combination
SENSE OF PRESENCE > Does it replace reality
because it feels-so-real?
FIT > Does it feel like a natural part of the product
HYGIENE > Can the public use it without fears of
IMMERSIVE EXPERIENCES transport us anywhere
we want to be.
We can try new adventures, visit new places or
practice new skills without risk.
Digital experiences OVERLAID on a product or
brand can define the relationship with the
Digital experiences are about moving pixels.
PERVASIVE EXPERIENCES are seamless services that go with
mCommerce for ease. I want easy. I want convenience.
VR spectator streaming from-anywhere.
HD & 4K video that is fully interactive for viewing or
broadcasting. Imagine standing in the penalty box with
Rinaldo or Messi.
OPEN APIs to choose which experiences I want.
DEEP LINKING for my-customized-app.
CONTINUOUS IMPROVEMENT and
understanding that pervasive is not simply all-
CREATING THE DESIRE to want to engage with
it, and then having an open ecosystem that
allows for customization.
UNDERSTANDING what your experiences your
product represents, and then defining what
elements adapt best.
CONNECTING experiences that add value,
make life richer or simply simplify choices.
GEO LOCATION BASED, AUGMENTED REALITY and CONNECTED HEALTH.
LAYER an unseen world on-top of the known.
CONNECT to health care systems in case of an incident.
EXPERIENTIAL TELEMETRY DATA meets COMMERCE.
In January 2016, the BBC heralded the new year as the one where
“VR goes from virtual to reality.” But it’s another technology, often
discussed in the same breath, that has truly gone viral: the
surprise success of Pokémon Go has put augmented reality (AR)
in the pockets of millions.
AUGMENTED OPPORTUNITY & CHALLENGES
FORM FUNCTION difficult for HEALTH, although HEALTH
becomes an area of interest for everyone at some stage of life.
CONNECTION to health care services provide real-time
GEO LOCATION MARKETING has not been done well yet. GEO
COMMERCE gets much more interesting when adding gaming
An AR OVERLAY to experiences that can be augmented by your
own meta-data like purchase history or where you visit.
MOVING PIXELS & the CLOUD
The core technology problems around moving
Distributing pixels within vast, open experiences,
specifically when assets cluster. SOLVED
Occluding unnecessary pixels. SOLVED
Intelligently distributing only those pixels that
need to be experienced. MOSTLY SOLVED
CLOUD RENDERING PIXELS and manipulating
them to make experiences better. AWESOME!
MOVING PIXELS | OPPORTUNITY
VIDEO IS CHANGED FOREVER.
VR SPECTATOR IS ACTUALLY A THING.
THE PC NO LONGER LIMITS THE EXPERIENCE.
BROADCASTING BECOMES INTERACTIVE.
COMMERCE IS META-DATA DRIVEN.
ADVERTISING IS OPT-IN AND BAKED INTO THE XP.
FULLY PERSISTENT, DESTRUCTIBLE ENVIRONMENTS.
CONSIDERING MY WORLD | The KNOWN
WG Social Graph
Leverage SN’s SDKs
CONSIDERING MY WORLD | The EMERGING
Mobile VR | LittleStar
MONETIZE MCNs [ ad free
360 | Embedded VR
Garage on tablet
Community Mod Tools
App Store for Mods
Location Based Games
Alt Payments via mobile
Cross Platform Comms
Cloud Stream at eSports
Trusted Sales Channel
In-Garage & On-Mobile
Upgrade on the toilette
Best maps UP-voted
Check-in > Level Crew
MY curated content
Gamers ONLY network
Grass Roots Growth
Google | FB | Sony
Self Selected Broadcasting
Storytelling & REV SHARE
My WG everywhere I go
Engagement on Steroids
Monetize Best Experiences
Random + social betting
I want what I WANT!
3rd Party Marketplace?
Text for pizza and PLAY!
Special Offers | Featuring
CONSIDERING MY WORLD | The WHITE SPACE
FB Live / YouNow
Meta Data in Stream
AR | VR
Bots > Player Support
VIDEO has CHANGED
AppleTV | OTT boxes
Cloud Game Streaming
Re-imagine physical world
eCommerce | FB & Twitch
eComm & Engagement
Smart Support via mobile
Machine Learning| AI
Machine Learning| AI
VR / HD / 4K / 360
LARGE Installed User base
Not rig dependent
Google Docs for streamers
Спасибо! | THANK YOU!
NICK LANGDALE SMITH
CLOUD RENDERING & PIXELS
WARGAMING COMM DEV