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Jamy Nigri Venture Day Minsk

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Create Happiness. The Future of Technology

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Jamy Nigri Venture Day Minsk

  1. 1. Create HAPPINESS The future of TECHNOLOGY TRENDS is about the QUALITY OF FUTURE EXPERIENCES. VENTURE DAY MINSK | APRIL 12 2017 | INTERNATIONAL STARTUP CONFERENCE JAMY T. NIGRI GLOBAL HEAD | COMMERCIAL DEVELOPMENT SENIOR ADVISOR to the CEO OFFICE of the CEO jamy@wargaming.net
  2. 2. AUTONOMOUS IMMERSIVE PERVASIVE AUGMENTED MOVING PIXELS & the CLOUD SELF DRIVING CARS & SMART APPLIANCES VR EXPERIENCES UBIQUITOUS EXPERIENCES ENHANCING EXPERIENCES CLOUD RENDERING
  3. 3. Create ENGAGEMENT The future of TECHNOLOGY IS UNDERSTANDING the emotional engagement you create. …emotional engagement changes everything.
  4. 4. Engaged…GROWING Dis-Engaged…DYING TECHNOLOGY IS UNDERSTANDING the emotional engagement you create.
  5. 5. Create EMOTIONS I want ‘easy.’ I want to look cool. I want to feel good. I want you to notice me. I want more of the good stuff. I want to connect emotionally. The future is the QUALITY EXPERIENCES & THE EMOTIONS THEY CREATE.
  6. 6. AUTONOMOUS DEVICES & SMART APPLICANCES are intelligent and automated. Intelligently adapting to our lives creates greater options and feeling of control in our lives. The degree of control that is enabled is key. AUTONOMOUS CARS change EVERYTHING. Real-estate, entertainment, LEARNING, economies…
  7. 7. AUTONOMOUS OPPORTUNITY AUTOMATING DEVICES & SMART APPLICANCES to create an eco-system of experiences that follow you everywhere. How we commute, where we decide to live, how much time we have for learning, our physical and mental state. AUTONOMOUS CARS CHANGE EVERYTHING.
  8. 8. FROM VIRTUAL REALITY, HOLOGRAPHIC, 4K, HD, STEREOSCOPIC SOUND, CONNECTED HOMES, Immersive experiences transform how we train, relax and EXPERIENCE the world around us. CONTEXTUAL > Does it feel like I expect it to feel? SENSORY > Does it stimulate the right combination of sight/hearing/touch? SENSE OF PRESENCE > Does it replace reality because it feels-so-real? FIT > Does it feel like a natural part of the product or story? HYGIENE > Can the public use it without fears of cleanliness? IMMERSIVE
  9. 9. IMMERSIVE OPPORTUNITY IMMERSIVE EXPERIENCES transport us anywhere we want to be. We can try new adventures, visit new places or practice new skills without risk. Digital experiences OVERLAID on a product or brand can define the relationship with the consumer. Digital experiences are about moving pixels.
  10. 10. PERVASIVE PERVASIVE EXPERIENCES are seamless services that go with you everywhere. mCommerce for ease. I want easy. I want convenience. VR spectator streaming from-anywhere. HD & 4K video that is fully interactive for viewing or broadcasting. Imagine standing in the penalty box with Rinaldo or Messi. OPEN APIs to choose which experiences I want. DEEP LINKING for my-customized-app.
  11. 11. PERVASIVE CHALLENGE CONTINUOUS IMPROVEMENT and understanding that pervasive is not simply all- platforms. CREATING THE DESIRE to want to engage with it, and then having an open ecosystem that allows for customization. UNDERSTANDING what your experiences your product represents, and then defining what elements adapt best. CONNECTING experiences that add value, make life richer or simply simplify choices.
  12. 12. AUGMENTED GEO LOCATION BASED, AUGMENTED REALITY and CONNECTED HEALTH. LAYER an unseen world on-top of the known. CONNECT to health care systems in case of an incident. EXPERIENTIAL TELEMETRY DATA meets COMMERCE. In January 2016, the BBC heralded the new year as the one where “VR goes from virtual to reality.” But it’s another technology, often discussed in the same breath, that has truly gone viral: the surprise success of Pokémon Go has put augmented reality (AR) in the pockets of millions.
  13. 13. AUGMENTED OPPORTUNITY & CHALLENGES FORM FUNCTION difficult for HEALTH, although HEALTH becomes an area of interest for everyone at some stage of life. CONNECTION to health care services provide real-time assistance. GEO LOCATION MARKETING has not been done well yet. GEO COMMERCE gets much more interesting when adding gaming elements. An AR OVERLAY to experiences that can be augmented by your own meta-data like purchase history or where you visit.
  14. 14. MOVING PIXELS & the CLOUD The core technology problems around moving pixels are… Distributing pixels within vast, open experiences, specifically when assets cluster. SOLVED Occluding unnecessary pixels. SOLVED Intelligently distributing only those pixels that need to be experienced. MOSTLY SOLVED CLOUD RENDERING PIXELS and manipulating them to make experiences better. AWESOME!
  15. 15. MOVING PIXELS | OPPORTUNITY VIDEO IS CHANGED FOREVER. VR SPECTATOR IS ACTUALLY A THING. THE PC NO LONGER LIMITS THE EXPERIENCE. BROADCASTING BECOMES INTERACTIVE. COMMERCE IS META-DATA DRIVEN. ADVERTISING IS OPT-IN AND BAKED INTO THE XP. FULLY PERSISTENT, DESTRUCTIBLE ENVIRONMENTS.
  16. 16. Upgrades Crews Modules Equipment Barracks Clans Global Map Strongholds Friends Platoon Ranked Battle Loyalty Purchasing Game Telemetry CONSIDERING MY WORLD | The KNOWN Tech Tree Mods Video Help Tickets Roles Tutorials FTUE Communication Push Msgs Ladders CompGaming Stats WG Social Graph Leverage SN’s SDKs
  17. 17. CONSIDERING MY WORLD | The EMERGING Twitch Personalities Mobile VR | LittleStar MONETIZE MCNs [ ad free 360 | Embedded VR VR Spectator eSport STRATEGY Garage on tablet Community Mod Tools App Store for Mods Location Based Games Social Betting Deep Linking Alt Payments via mobile Text-for-anything Geo-Push Messages Cross Platform Comms Cloud Stream at eSports WG Channel Trusted Sales Channel In-Garage & On-Mobile Embedded Cameras JUSTIFY BUSINESS Upgrade on the toilette Best maps UP-voted Engage Modders Check-in > Level Crew Not Gambling MY curated content First-in-the-world! Player Support Geo-Fence Partners Gamers ONLY network Rev Share Syndicated Content Grass Roots Growth Google | FB | Sony Self Selected Broadcasting Storytelling & REV SHARE My WG everywhere I go Engagement on Steroids Monetize Best Experiences Fun-away-from-the-game Random + social betting I want what I WANT! 3rd Party Marketplace? Text for pizza and PLAY! Special Offers | Featuring Gamer Identity
  18. 18. CONSIDERING MY WORLD | The WHITE SPACE FB Live / YouNow Holodeck Social Amplification Meta Data in Stream AR | VR Bots > Player Support ‘Smart’ Garage Commerce Conversion VIDEO has CHANGED AppleTV | OTT boxes Cloud Game Streaming Cloud Streamers Monetizing EXPERIENCES Re-imagine physical world eCommerce | FB & Twitch eComm & Engagement CLOUD Rendering Smart Support via mobile Machine Learning| AI Machine Learning| AI VR / HD / 4K / 360 LARGE Installed User base Not rig dependent Google Docs for streamers
  19. 19. Спасибо! | THANK YOU! CONVERGENCE GLENN DICKENS DOLBY LABS glenn.dickins@dolby.com AUTONOMOUS DRIVING NICK LANGDALE SMITH SEEING MACHINES nick@seeingmachines.com CLOUD RENDERING & PIXELS GAVIN LONGHURST WARGAMING COMM DEV g_longhurst@wargaming.net MOVING PIXELS SCOTT CHAPMAN BITRAIDER TECHNOLOGY schapman@bitraider.com

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