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Comparing Data Onboarding Solutions - BENCHMARK BY EBG - BARCELONA 2018

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Comparing Data Onboarding Solutions - BENCHMARK BY EBG - BARCELONA 2018

  1. 1. # DATA ONBOARDING
  2. 2. digitbench18WIFI digitbench18 # Sarah Bourraoui Head of Media SPEAKER
  3. 3. digitbench18WIFI digitbench18 # SPEAKERS Nathalie Dufayet Head of Media Grace Paynot Responsable Marketing CRM & Communication
  4. 4. digitbench18WIFI digitbench18 # WHAT IS …
  5. 5. digitbench18WIFI digitbench18 # DATA ONBOARDING #1 ONBOARDER
  6. 6. digitbench18WIFI digitbench18 # Applications #1 BDD
  7. 7. digitbench18WIFI digitbench18 # IMPLEMENTATION
  8. 8. digitbench18WIFI digitbench18 # TITLE #1 Méthode Déterministe Vs Méthode Probabiliste Taux de matching = 35% 3 cookies en moyenne / individu
  9. 9. digitbench18WIFI digitbench18 # BENCHMARK
  10. 10. digitbench18WIFI digitbench18 # Onboarder 1st party Qui? #2 Onboarder 3rd party
  11. 11. digitbench18WIFI digitbench18 # Les critères de sélection #3
  12. 12. digitbench18WIFI digitbench18 # PANEL DISCUSSION
  13. 13. digitbench18WIFI digitbench18 # PRESENTATION OF THE SPEAKERS Sarah Bourraoui Head of Media Nathalie Dufayet Head of Media Grace Paynot Responsable Marketing CRM & Communication
  14. 14. digitbench18WIFI digitbench18 # La Redoute
  15. 15. digitbench18WIFI digitbench18 #
  16. 16. digitbench18WIFI digitbench18 #
  17. 17. digitbench18WIFI digitbench18 #
  18. 18. digitbench18WIFI digitbench18 # PSA Banque
  19. 19. digitbench18WIFI digitbench18 #
  20. 20. digitbench18WIFI digitbench18 #
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  23. 23. digitbench18WIFI digitbench18 #
  24. 24. digitbench18WIFI digitbench18 #
  25. 25. digitbench18WIFI digitbench18 #
  26. 26. digitbench18WIFI digitbench18 #
  27. 27. digitbench18WIFI digitbench18 #
  28. 28. digitbench18WIFI digitbench18 #
  29. 29. digitbench18WIFI digitbench18 #
  30. 30. digitbench18WIFI digitbench18 #
  31. 31. digitbench18WIFI digitbench18 #
  32. 32. digitbench18WIFI digitbench18 # CONTACT Sarah Bourraoui Head of Media Sarah.b@darwin-agency.com 04 13 57 08 45
  33. 33. # THANK YOU FOR YOUR ATTENTION

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